Universities are doing whatever they can to try and attract as many applicants as possible, from new residence halls to dining halls, it’s all about creating memorable experiences for students.
Rutgers University - Camden’s most recent attempt at separating itself from competitors is a new branded Welcome Center. Designed by JZA+D, a “winding hallway of discovery” greets admissions candidates and leads to a bespoke reception desk and custom flooring designs.
Courtesy Rutgers University.
The welcome desk, circular overhead lighting fixtures, and accent walls are adorned with custom 3D text. Behind the desk, Rutgers archival pieces and university artifacts rest on illuminated bases and a graphic mural offers a glimpse of academic life imagery.
See Also: Academic honors: The importance of residence halls
Beyond the main waiting area is a hallway with moveable benches and chairs that leads to newly finished meeting rooms and a large presentation space for applicant information sessions. "The new spaces are also very adaptable and flexible,” says Joshua Zinder, Founder and Principal, JZA+D. “For example, the mural wall uses magnetic graphics, so the admissions team can add new images from time to time. Also, the built-in benches along the wall double as storage.”
The completed Welcome Center is now open.
Courtesy Rutgers University.
Courtesy Rutgers University.
Related Stories
| Aug 11, 2010
Residence hall designed specifically for freshman
Hardin Construction Company's Austin, Texas, office is serving as GC for the $50 million freshman housing complex at the University of Houston. Designed by HADP Architecture, Austin, the seven-story, 300,000-sf facility will be located on the university's central campus and have 1,172 beds, residential advisor offices, a social lounge, a computer lab, multipurpose rooms, a fitness center, and a...
| Aug 11, 2010
University of Florida's traditionally modern graduate building
The University of Florida's Hough Hall Graduate Studies Building was designed by Rowe Architects, Tampa, and Sasaki Associates, Boston, to blend with the school's traditional collegiate gothic architecture outside, but reflect a 21st-century education facility inside. Tallahassee-based Ajax Building Corporation is constructing the $19 million facility, which will have traditional exterior detai...
| Aug 11, 2010
Construction under way on LEED Platinum DOE energy lab
Centennial, Colo.-based Haselden Construction has topped out the $64 million Research Support Facilities, located on the U.S. Department of Energy’s National Renewable Energy Laboratory (NREL) campus in Golden, Colo. Designed by RNL and Stantec to achieve LEED Platinum certification and net zero energy performance, the 218,000-sf facility will feature natural ventilation through operable ...
| Aug 11, 2010
Stimulus funding helps get NOAA project off the ground
The award-winning design for the National Oceanic and Atmospheric Administration’s new Southwest Fisheries Science Center replacement laboratory saw its first sign of movement last month with a groundbreaking ceremony held in La Jolla, Calif. The $102 million project is funded primarily by the American Recovery and Reinvestment Act.
| Aug 11, 2010
New Jersey's high-tech landscaping facility
Designed to enhance the use of science and technology in Bergen County Special Services' landscaping programs, the new single-story facility at the technical school's Paramus campus will have 7,950 sf of classroom space, a 1,000-sf greenhouse (able to replicate different environments, such as rainforest, desert, forest, and tundra), and 5,000 sf of outside landscaping and gardening space.
| Aug 11, 2010
Florida International University's cantilevered design
Suffolk Construction's Miami-Dade business unit is serving as GC for the $14 million School of International and Public Affairs building at the University Park Campus of Florida International University. Designed by Arquitectonica, Miami, the five-story, 58,408-sf building will have a café and three auditoriums on the ground level; the largest auditorium will have a 40-foot cantilever abov...
| Aug 11, 2010
Research Facility Breaks the Mold
In the market for state-of-the-art biomedical research space in Boston's Longwood Medical Area? Good news: there are still two floors available in the Center for Life Science | Boston, a multi-tenant, speculative high-rise research building designed by Tsoi/Kobus & Associates, Boston, and developed by Lyme Properties, Hanover, N.
| Aug 11, 2010
Precast All the Way
For years, precast concrete has been viewed as a mass-produced product with no personality or visual appeal—the vanilla of building materials. Thanks to recent technological innovations in precast molds and thin veneers, however, that image is changing. As precast—concrete building components that are poured and molded offsite—continues to develop a vibrant personality all it...
| Aug 11, 2010
Living and Learning Center, Massachusetts College of Pharmacy & Health Sciences
From its humble beginnings as a tiny pharmaceutical college founded by 14 Boston pharmacists, the Massachusetts College of Pharmacy & Health Sciences has grown to become the largest school of its kind in the U.S. For more than 175 years, MCPHS operated solely in Boston, on a quaint, 2,500-student campus in the heart of the city's famed Longwood Medical and Academic Area.
| Aug 11, 2010
Giants 300 University Report
University construction spending is 13% higher than a year ago—mostly for residence halls and infrastructure on public campuses—and is expected to slip less than 5% over the next two years. However, the value of starts dropped about 10% in recent months and will not return to the 2007–08 peak for about two years.
