Universities are doing whatever they can to try and attract as many applicants as possible, from new residence halls to dining halls, it’s all about creating memorable experiences for students.
Rutgers University - Camden’s most recent attempt at separating itself from competitors is a new branded Welcome Center. Designed by JZA+D, a “winding hallway of discovery” greets admissions candidates and leads to a bespoke reception desk and custom flooring designs.
Courtesy Rutgers University.
The welcome desk, circular overhead lighting fixtures, and accent walls are adorned with custom 3D text. Behind the desk, Rutgers archival pieces and university artifacts rest on illuminated bases and a graphic mural offers a glimpse of academic life imagery.
See Also: Academic honors: The importance of residence halls
Beyond the main waiting area is a hallway with moveable benches and chairs that leads to newly finished meeting rooms and a large presentation space for applicant information sessions. "The new spaces are also very adaptable and flexible,” says Joshua Zinder, Founder and Principal, JZA+D. “For example, the mural wall uses magnetic graphics, so the admissions team can add new images from time to time. Also, the built-in benches along the wall double as storage.”
The completed Welcome Center is now open.
Courtesy Rutgers University.
Courtesy Rutgers University.
Related Stories
| Sep 13, 2010
Campus housing fosters community connection
A 600,000-sf complex on the University of Washington's Seattle campus will include four residence halls for 1,650 students and a 100-seat cafe, 8,000-sf grocery store, and conference center with 200-seat auditorium for both student and community use.
| Sep 13, 2010
Richmond living/learning complex targets LEED Silver
The 162,000-sf living/learning complex includes a residence hall with 122 units for 459 students with a study center on the ground level and communal and study spaces on each of the residential levels. The project is targeting LEED Silver.
| Sep 13, 2010
'A Model for the Entire Industry'
How a university and its Building Team forged a relationship with 'the toughest building authority in the country' to bring a replacement hospital in early and under budget.
| Sep 13, 2010
Committed to the Core
How a forward-looking city government, a growth-minded university, a developer with vision, and a determined Building Team are breathing life into downtown Phoenix.
| Aug 11, 2010
JE Dunn, Balfour Beatty among country's biggest institutional building contractors, according to BD+C's Giants 300 report
A ranking of the Top 50 Institutional Contractors based on Building Design+Construction's 2009 Giants 300 survey. For more Giants 300 rankings, visit http://www.BDCnetwork.com/Giants
| Aug 11, 2010
Jacobs, Arup, AECOM top BD+C's ranking of the nation's 75 largest international design firms
A ranking of the Top 75 International Design Firms based on Building Design+Construction's 2009 Giants 300 survey. For more Giants 300 rankings, visit http://www.BDCnetwork.com/Giants
| Aug 11, 2010
Stimulus funding helps get NOAA project off the ground
The award-winning design for the National Oceanic and Atmospheric Administration’s (NOAA) new Southwest Fisheries Science Center (SWFSC) replacement laboratory saw its first sign of movement on Sept 15 with a groundbreaking ceremony held in La Jolla, Calif. The $102 million project is funded primarily by the American Recovery and Reinvestment Act (ARRA), resulting in a rapidly advanced construction plan for the facility.
| Aug 11, 2010
JanCom Technologies expands headquarters
JanCom Technologies, Inc., an Austin, Texas-based technology, infrastructure, audio-visual, and critical power systems consulting and engineering services firm, continues to grow due to an influx of high-profile international projects. The company recently expanded to a 5,000-square-foot office space at 206 Wild Basin Road. The move represents a 2,000-square-foot increase in space to accommodate the company’s growth.
| Aug 11, 2010
Rouss & Robertson Halls
University of Virginia McIntire School of Commerce
Charlottesville, Va.
Rouss Hall, a historic 24,000-sf building designed by Stanford White, served as the home of the University of Virginia’s McIntire School of Commerce from 1955 to 1975. Thirty years later, the university unveiled plans to have the business school return to the small, outdated 110-year-old facility, but this time with the addition of a 132,000-sf companion building to be named Robertson Hall.
| Aug 11, 2010
Steel Joist Institute announces 2009 Design Awards
The Steel Joist Institute is now accepting entries for its 2009 Design Awards. The winning entries will be announced in November 2009 and the company with the winning project in each category will be awarded a $2,000 scholarship in its name to a school of its choice for an engineering student.
