Design Thinking makes its way into Yale School of Management

Jessica Helfand and Michael Bierut, writers, graphic designers, and co-founders of Design Observer, will join the Yale School of Management as faculty in design this summer.

In 2003, Helfand and Bierut worked with writer Rick Poynor and author and designer William Drenttel to establish Design Observer, a website with news, features, and essays on design, urbanism, innovation and pop culture.

Helfand and Bierut believe that a quality faculty, solid curriculum, and involvement in the 28-school Global Network for Advanced Management will allow the Yale School of Management to introduce and integrate design across its programs.

“At SOM, we will approach it as one might a second language, introducing theory and practice, defining visual grammar, reframing expression, construction, and craft,” Helfand and Bierut wrote on Design Observer. “Can we move beyond the clichés of whiteboards and Magic Markers, away from Post-It notes and buzzwords, and past the overused promises of ‘design thinking’ to define new ways of exploring the value that design can bring to business—and to a larger world? We think so—and SOM does, too.”

Helfand graduated from Yale with Master of Fine Arts and has taught at the university since 1994. She has written books on subjects like graphic designer Paul Rand and the information wheel. Her book on scrapbooks, titled Scrapbooks: An American History, was named the best visual book of 2008 by The New York Times.

Bierut, a partner with Pentagram, the world’s largest independent design consultancy, is a Senior Critic in Graphic Design at the Yale School of Art. With Pentagram, he has led identity and branding strategies for companies like Benetton, Verizon, and the New York Jets, and his work has been added to permanent collections at New York City’s Museum of Modern Art (MoMA) and the Library of Congress in Washington, D.C.

GENESIS Marina, an expansive laboratory and office campus in Brisbane, Calif., is the world’s first Total Resource Use and Efficiency (TRUE)-certified construction endeavor. The certification recognizes projects that achieve outstanding levels of resource efficiency through waste reduction, reuse, and recycling practices.

Office Buildings | Mar 21, 2024

Corporate carbon reduction pledges will have big impact on office market

Corporate carbon reduction commitments will have a significant impact on office leasing over the next few years. Businesses that have pledged to reduce their organization’s impact on climate change must ensure their next lease allows them to show material progress on their goals, according to a report by JLL.

Adaptive Reuse | Mar 21, 2024

Massachusetts launches program to spur office-to-residential conversions statewide

Massachusetts Gov. Maura Healey recently launched a program to help cities across the state identify underused office buildings that are best suited for residential conversions.

Image by RAEng_Publications from Pixabay

Legislation | Mar 21, 2024

Bill would mandate solar panels on public buildings in New York City

A recently introduced bill in the New York City Council would mandate solar panel installations on the roofs of all city-owned buildings. The legislation would require 100 MW of solar photovoltaic systems be installed on public buildings by the end of 2025.

Office Buildings | Mar 21, 2024

BOMA updates floor measurement standard for office buildings

The Building Owners and Managers Association (BOMA) International has released its latest floor measurement standard for office buildings, BOMA 2024 for Office Buildings – ANSI/BOMA Z65.1-2024.