Described as the first-of-its-kind, Porsche Palm Springs was designed to provide customers with architectural and tech-immersive elements that offer an exclusive Porsche experience.
Sitting on a 2.7-acre lot, the 45,000-sf facility will offer 30% to 40% more inventory than the old dealership. The LEED-certified building uses solar power and is will service and recharge the new Porsche Taycan, the brand’s first all-electric vehicle.
See Also: Porsche Design Tower is, unsurprisingly, a car lover’s dream
The showroom was designed with distinctive environments to reflect each model offering such as the 911, Cayman, and Cayenne. Customers enter the facility and follow a walkable road that leads them through the building to the distinct vehicle environments. The environments create experiences via audio, visual (Porsche Palm Springs includes 12 digital screens, two of which measure 16’x9’), and virtual reality elements (VR allows customers to virtually experience their own car configuration before purchase), and are easily adaptable. A walkable bridge on the second floor mimics one found in Stuttgart, Germany where Porsche vehicles sit on a moving conveyor belt that transfers them to the next stage of assembly.
The showroom includes the Porscheplatz social space, an area that offers various seating arrangements, a café, and a Kids Corner. The second floor features Werk 1, a lounge that can be used to host events. The expanded service department comprises 16 service bays, two electric bays, and indoor hand wash bays. Visitors are able to look into the service workshop via a large window while waiting.
Porsche Palm Springs marks the prototype for Porsche’s new corporate architecture philosophy. The concept, dubbed Destination Porsche, looks to turn the dealership into a central gathering place for the Porsche community. The final concept will follow by mid-2020 with two dealerships currently underway, one in Dortmund Germany and one in Hangzhou, China.
The Palm Springs showroom is the result of a partnership between Porsche and indiGO Auto Group, a luxury automotive dealer with 15 franchised dealerships across five U.S. markets. Whitfield Associates, Inc. designed the project.
Related Stories
Engineers | Jun 14, 2023
The high cost of low maintenance
Walter P Moore’s Javier Balma, PhD, PE, SE, and Webb Wright, PE, identify the primary causes of engineering failures, define proactive versus reactive maintenance, recognize the reasons for deferred maintenance, and identify the financial and safety risks related to deferred maintenance.
Mass Timber | Jun 13, 2023
Mass timber construction featured in two-story mixed-use art gallery and wine bar in Silicon Valley
The Edes Building, a two-story art gallery and wine bar in the Silicon Valley community of Morgan Hill, will prominently feature mass timber. Cross-laminated timber (CLT) and glulam posts and beams were specified for aesthetics, biophilic properties, and a reduced carbon footprint compared to concrete and steel alternatives.
Architects | Jun 6, 2023
Taking storytelling to a new level in building design, with Gensler's Bob Weis and Andy Cohen
Bob Weis, formerly the head of Disney Imagineering, was recently hired by Gensler as its Global Immersive Experience Design Leader. He joins the firm's co-CEO Andy Cohen to discuss how Gensler will focus on storytelling to connect people to its projects.
Retail Centers | Jun 2, 2023
David Adjaye-designed mass timber structure will be a business incubator for D.C.-area entrepreneurs
Construction was recently completed on The Retail Village at Sycamore & Oak, a 22,000-sf building that will serve as a business incubator for entrepreneurs, including emerging black businesses, in Washington, D.C. The facility, designed by Sir David Adjaye, the architect of the National Museum of African American History and Culture, is expected to attract retail and food concepts that originated in the community.
Mixed-Use | Jun 1, 2023
The Moore Building, a 16-story office and retail development, opens in Nashville’s Music Row district
Named after Elvis Presley’s onetime guitarist, The Moore Building, a 16-story office building with ground-floor retail space, has opened in Nashville’s Music Row district. Developed by Portman and Creed Investment Company and designed by Gresham Smith, The Moore Building offers 236,000 sf of office space and 8,500 sf of ground-floor retail.
Digital Twin | May 8, 2023
What AEC professionals should know about digital twins
A growing number of AEC firms and building owners are finding value in implementing digital twins to unify design, construction, and operational data.
| Apr 28, 2023
$1 billion mixed-use multifamily development will add 1,200 units to South Florida market
A giant $1 billion residential project, The District in Davie, will bring 1.6 million sf of new Class A residential apartments to the hot South Florida market. Located near Ft. Lauderdale and greater Miami, the development will include 36,000 sf of restaurants and retail space. The development will also provide 1.1 million sf of access controlled onsite parking with 2,650 parking spaces.
Mixed-Use | Apr 7, 2023
New Nashville mixed-use high-rise features curved, stepped massing and wellness focus
Construction recently started on 5 City Blvd, a new 15-story office and mixed-use building in Nashville, Tenn. Located on a uniquely shaped site, the 730,000-sf structure features curved, stepped massing and amenities with a focus on wellness.
Libraries | Mar 26, 2023
An abandoned T.J. Maxx is transformed into a new public library in Cincinnati
What was once an abandoned T.J. Maxx store in a shopping center is now a vibrant, inviting public library. The Cincinnati & Hamilton County Public Library (CHPL) has transformed the ghost store into the new Deer Park Library, designed by GBBN.
Mixed-Use | Mar 11, 2023
Austin mixed-use development will provide two million sf of office, retail, and residential space
In Austin, Texas, the seven-building East Riverside Gateway complex will provide a mixed-use community next to the city’s planned Blue Line light rail, which will connect the Austin Bergstrom International Airport with downtown Austin. Planned and designed by Steinberg Hart, the development will include over 2 million sf of office, retail, and residential space, as well as amenities, such as a large park, that are intended to draw tech workers and young families.
