Preservation a high priority on $143 million mixed-use Victoria Theater project in

A $143 million commercial development project to be built above the historic Victoria Theater in New York City's Harlem neighborhood will preserve many of the landmark's design elements. “The whole idea of developing this mixed-use structure is that we are trying to make a destination for the community and for people from outside the community,” says project designer Ariel Aufgang. “It will be the center of attention.”
Oct. 17, 2012

A $143 million commercial development project to be built above the historic Victoria Theater in New York City's Harlem neighborhood will preserve many of the landmark's design elements. “The whole idea of developing this mixed-use structure is that we are trying to make a destination for the community and for people from outside the community,” says project designer Ariel Aufgang. “It will be the center of attention.”

The project will rise midway between the New York State Office Building and the Apollo Theater. It includes the construction of two 26-story towers, a hotel, and a 230-unit apartment building. The Victoria Theater’s original 1917 terra cotta facade and ornate lobby will be restored. The two towers will have a combined 360,000 sf of space.

(http://www.globest.com/news/12_453/newyork/development/360000-SF-Victoria-Project-To-Highlight-Harlems-Past-and-Future-325793.html)

About the Author

Drew Ballensky

Drew Ballensky is general manager of Duro-Last Roofing, Inc.’s central U.S. facility in Iowa and company spokesman for Duro-Last’s cool roofing, sustainability and architectural education programs. He is past-president of the Chemical Fabrics and Film Association and chairman of CFFA’s Vinyl Roofing Division. Drew earned his bachelor’s degree in industrial technology from the University of Northern Iowa and master’s degree in business administration from Florida State University. Drew has over 29 years experience in business and industry in various engineering and managerial capacities. He has worked in the U.S. and Canadian operations for a major international manufacturer of pre-engineered steel buildings, was a financial analyst with a major athletic apparel manufacturer and was an owner of a general contracting company.
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