IBM Watson is heralding in the next technology revolution from its new 150,000-sf headquarters in Manhattan’s Silicon Alley, designed by interior architect The Switzer Group.
Transforming floors four through seven of Fumihiko Maki’s glass-and-steel structure at 51 Astor Place, Switzer Group created an incubator for new applications of IBM’s breakthrough cognitive computing technology, and a design studio for next-generation programs, software, and apps.
The dedicated IBM Watson headquarters was conceived as a showcase for Watson’s capabilities, and as an inspirational workspace for Millennials and idea generators of all ages. Functionally and stylistically, the facility represents a departure for Switzer Group’s work with IBM, which dates back 40 years to the design firm’s opening in 1975—the same year IBM launched its first portable computer, weighing in at 50 lbs.
To represent Watson’s capabilities, the Building Team designed a total sensory experience on the office’s fifth floor. Architectural fins that change color with the voice of Watson surround the circumference of an immersion room, where clients can interact directly with the technology.
“Our primary goal at 51 Astor Place was to create a spirit of excitement, openness, and collaboration in order to move IBM’s business forward and help introduce Watson to developers and industry,” says Lou Switzer, CEO of the Switzer Group. “The new building’s core and shell, with floor to ceiling windows, high slab to slab height, column-less upper floors, and 360 degree light, served this objective well.”
The Switzer Group set the tone with a clean, timeless look for the interiors, combining terrazzo and textured metallic Laminam materials in the elevator banks, and lots of glass, acoustical wood with walnut veneers, European-inspired furnishings and LED lighting throughout. The fourth floor design studio is a totally flexible, open floor plan, divisible by hanging panels that double as marker boards.
Desks with all white surfaces are moveable and can be raised and lowered for standing or sitting. To counterpoint the wide open spaces, seating areas and niches for small group gatherings, and glass enclosed “phone booths” for increased privacy, are strategically situated.
“The design approach was to create a blank canvas from which IBM could operate in an ever-changing environment, one that is fluid and expansive rather than static and fixed,” says Switzer Group Creative Director Luc Massaux.
Image: The Switzer Group
The Watson experience
As demonstrated in its 2011 winning debut against top players on the game show Jeopardy, IBM’s Watson processes information more like a human than a traditional computer. The system understands natural language, develops evidence-based hypotheses, and “gets smarter” as it receives and integrates feedback.
To represent Watson’s capabilities, IBM and The Switzer Group, along with Cosentini MEP engineers and AV Services, designed a total sensory experience on the office’s fifth floor. Architectural fins that change color with the voice of Watson surround the circumference of an immersion room, where clients can interact directly with the technology. A 40 ft video wall equipped with Oblong Industries’ futuristic Mezzanine system allows visitors to move data from one screen to another with a wave of their hand.
“The real challenge was finding the best way to integrate the audiovisual and technology with the aesthetic," says Switzer Group Executive Principal Beth Holechek. "Everything had to be planned to extreme tolerances. Sensors had strict placement requirements, with a precise amount of a light, air and space needed for the system to function properly.”
Completed on an ultra-fast track in October of 2014, IBM plans to roll out Switzer’s interior design approach for IBM Watson worldwide, with work currently underway for facilities in Texas and North Carolina.
Image: The Switzer Group
Related Stories
| Aug 11, 2010
AIA Course: Enclosure strategies for better buildings
Sustainability and energy efficiency depend not only on the overall design but also on the building's enclosure system. Whether it's via better air-infiltration control, thermal insulation, and moisture control, or more advanced strategies such as active façades with automated shading and venting or novel enclosure types such as double walls, Building Teams are delivering more efficient, better performing, and healthier building enclosures.
| Aug 11, 2010
Glass Wall Systems Open Up Closed Spaces
Sectioning off large open spaces without making everything feel closed off was the challenge faced by two very different projects—one an upscale food market in Napa Valley, the other a corporate office in Southern California. Movable glass wall systems proved to be the solution in both projects.
| Aug 11, 2010
Silver Award: Pere Marquette Depot Bay City, Mich.
For 38 years, the Pere Marquette Depot sat boarded up, broken down, and fire damaged. The Prairie-style building, with its distinctive orange iron-brick walls, was once the elegant Bay City, Mich., train station. The facility, which opened in 1904, served the Flint and Pere Marquette Railroad Company when the area was the epicenter of lumber processing for the shipbuilding and kit homebuilding ...
| Aug 11, 2010
Special Recognition: Durrant Group Headquarters, Dubuque, Iowa
Architecture firm Durrant Group used the redesign of its $3.7 million headquarters building as a way to showcase the firm's creativity, design talent, and technical expertise as well as to create a laboratory for experimentation and education. The Dubuque, Iowa, firm's stated desire was to set a high sustainability standard for both itself and its clients by recycling a 22,890-sf downtown buil...
| Aug 11, 2010
Thrown For a Loop in China
While the Bird's Nest and Water Cube captured all the TV coverage during the Beijing Olympics in August, the Rem Koolhaas-designed CCTV Headquarters in Beijing—known as the “Drunken Towers” or “Big Shorts,” for its unusual shape—is certain to steal the show when it opens next year.
| Aug 11, 2010
Top of the rock—Observation deck at Rockefeller Center
Opened in 1933, the observation deck at Rockefeller Center was designed to evoke the elegant promenades found on the period's luxury transatlantic liners—only with views of the city's skyline instead of the ocean. In 1986 this cultural landmark was closed to the public and sat unused for almost two decades.
| Aug 11, 2010
200 Fillmore
Built in 1963, the 32,000-sf 200 Fillmore building in Denver housed office and retail in a drab, outdated, and energy-splurging shell—a “style” made doubly disastrous by 200 Fillmore's function as the backdrop for a popular public plaza and outdoor café called “The Beach.
| Aug 11, 2010
Integrated Project Delivery builds a brave, new BIM world
Three-dimensional information, such as that provided by building information modeling, allows all members of the Building Team to visualize the many components of a project and how they work together. BIM and other 3D tools convey the idea and intent of the designer to the entire Building Team and lay the groundwork for integrated project delivery.
| Aug 11, 2010
Inspiring Offices: Office Design That Drives Creativity
Office design has always been linked to productivity—how many workers can be reasonably squeezed into a given space—but why isn’t it more frequently linked to creativity? “In general, I don’t think enough people link the design of space to business outcome,” says Janice Linster, partner with the Minneapolis design firm Studio Hive.
| Aug 11, 2010
Great Solutions: Products
14. Mod Pod A Nod to Flex Biz Designed by the British firm Tate + Hindle, the OfficePOD is a flexible office space that can be installed, well, just about anywhere, indoors or out. The self-contained modular units measure about seven feet square and are designed to serve as dedicated space for employees who work from home or other remote locations.
