flexiblefullpage -
billboard - default
interstitial1 - interstitial
catfish1 - bottom
Currently Reading

Heineken USA Headquarters redesign emphasizes employee interaction

Office Buildings

Heineken USA Headquarters redesign emphasizes employee interaction

An open plan with social hubs maximizes co-working and engagement.


By David Malone, Associate Editor | April 18, 2017

Photo: Garrett Rowland

Heineken USAā€™s headquarters at 360 Hamilton Avenue in White Plains, N.Y. consolidates Heineken offices from two other locations into one, primary location.

Spector Group, the primary interior architect for the redesign focused on two main improvements with the redesign: the expansion of the companyā€™s bar and social zones and the enhancement and densification of the existing 60,000-sf bi-level space. ā€œCreating an open and collaborative environment was our primary goal for Heinekenā€™s new office design,ā€ says Scott Spector, AIA, a Principal of Spector Group, in a release.

Employees and guests enter the building and are immediately greeted with a palette of simple raw materials. These materials are offset by modern design elements located throughout the expansive bar, ā€œinsperienceā€ hub, and reception area. Large interactive screens and the experiential bar design highlight Heinekenā€™s innovative company culture.

As part of creating a new open work style, the dedicated office spaces were converted to meeting and team rooms. A centrally located cafƩ is meant to increase the sense of community among employees. Platforms at the base of the intercommunicating stairway, which was altered to make it more open, provide casual breakout spaces.

The completed headquarters redesign, according to Ron Siesser, Senior Director of Human Resources, Heineken, USA, reflects the companyā€™s ā€œcommitment to being a social, communal, and, most important, fun portfolio of brands.ā€

Ā 

Photo:Ā Garrett Rowland

Ā 

Photo:Ā Garrett Rowland

Ā 

Photo:Ā Garrett Rowland

Ā 

Photo:Ā Garrett Rowland

Ā 

Photo:Ā Garrett Rowland

Related Stories

Laboratories | Jun 23, 2023

A New Jersey development represents the stateā€™s largest-ever investment in life sciences and medical education

In New Brunswick, N.J., a life sciences development thatā€™s now underway aims to bring together academics and researchers to work, learn, and experiment under one roof. HELIX Health + Life Science Exchange is an innovation district under development on a four-acre downtown site. At $731 million, HELIX, which will be built in three phases, represents New Jerseyā€™s largest-ever investment in life sciences and medical education, according to a press statement.

Office Buildings | Jun 15, 2023

An office building near DFW Airport is now home to two Alphabet companies

A five-minute drive from the Dallas-Fort Worth International Airport, the recently built 2999 Olympus is now home to two Alphabet companies: Verily, a life sciences business, and Wing, a drone delivery company. Verily and Wing occupy the top floor (32,000 sf and 4,000 sf, respectively) of the 10-story building, located in the lakeside, work-life-play development of Cypress Waters.

Engineers | Jun 14, 2023

The high cost of low maintenance

Walter P Mooreā€™s Javier Balma, PhD, PE, SE, and Webb Wright, PE, identify the primary causes of engineering failures, define proactive versus reactive maintenance, recognize the reasons for deferred maintenance, and identify the financial and safety risks related to deferred maintenance.

Mixed-Use | Jun 12, 2023

Goettsch Partners completes its largest China project to date: a mixed-used, five-tower complex

Chicago-based global architecture firm Goettsch Partners (GP) recently announced the completion of its largest project in China to date: the China Resources Qianhai Center, a mixed-use complex in the Qianhai district of Shenzhen. Developed by CR Land, the project includes five towers totaling almost 472,000 square meters (4.6 million sf).Ā 

Mixed-Use | Jun 6, 2023

Public-private partnerships crucial to central business district revitalization

Central Business Districts are under pressure to keep themselves relevant as they face competition from new, vibrant mixed-use neighborhoods emerging across the worldā€™s largest cities.

Energy-Efficient Design | Jun 5, 2023

Implementing an ā€˜asset drawdown strategyā€™ for site decarbonization

Solidifying a decarbonization plan via an ā€œasset drawdown strategyā€ that carefully considers both capital and operating costs represents a game-changing opportunity for existing properties to compete with new projects.

Office Buildings | Jun 5, 2023

Office design in the era of Gen Z, AI, and the metaverse

HOK workplace and interior design experts Kay Sargent and Tom Polucci share how the hybrid office is evolving in the era of artificial intelligence, Gen Z, and the metaverse.

Urban Planning | Jun 2, 2023

Designing a pedestrian-focused city in downtown Phoenix

What makes a city walkable? Shepley Bulfinch's Omar Bailey, AIA, LEED AP, NOMA, believes pedestrian focused cities benefit most when they're not only easy to navigate, but also create spaces where people can live, work, and play.

Mixed-Use | Jun 1, 2023

The Moore Building, a 16-story office and retail development, opens in Nashvilleā€™s Music Row district

Named after Elvis Presleyā€™s onetime guitarist, The Moore Building, a 16-story office building with ground-floor retail space, has opened in Nashvilleā€™s Music Row district. Developed by Portman and Creed Investment Company and designed by Gresham Smith, The Moore Building offers 236,000 sf of office space and 8,500 sf of ground-floor retail.Ā 

Office Buildings | May 24, 2023

The future of work: What to expect in 2023

While no one disagrees that the workplace has undergone tectonic changes, it is less clear how to understand these shifts and synthesize them into practical action for the coming year.

boombox1 - default
boombox2 -
native1 -

More In Category




halfpage1 -

Most Popular Content

  1. 2021 Giants 400 Report
  2. Top 150 Architecture Firms for 2019
  3. 13 projects that represent the future of affordable housing
  4. Sagrada Familia completion date pushed back due to coronavirus
  5. Top 160 Architecture Firms 2021

Ā