It’s a common sight among car dealerships: You may head to a Dodge dealership and see a group of Jeep or Chrysler branded automobiles on sale at the same lot. Why? Because they all share a parent company in Fiat. Go to a Chevrolet dealership, and you’ll see a bunch of Buicks and GMCs, and Volkswagens, Audis, and Porsches are sure to be found together, as well. Car dealerships often end up as a bit of a grab bag of the parent company’s brand offerings with three or four separate brands occupying one lot.
This same blending of multiple brands is not so common across all industries, however. Take, for example, hotels. Sure, there are plenty of dual-branded hotels across the country, but three brands in one building has never happened before. But that’s all about to change thanks to the new 22-story Marriott Hotel currently under construction in downtown Nashville. The hotel will be the first of its kind by featuring three Marriott brands in one building.
The $137 million tri-branded Marriott hotel will comprise 470 rooms spread across the AC Hotels, Residence Inn, and SpringHill Suites brands. The AC Hotels brand will occupy 209 rooms in one wing while the adjoining wing will feature the SpringHill Suites (occupying 125 rooms) and the Residence Inn (occupying 136 rooms).
The L-shaped building will highlight all three brand logos on its exterior and guests will have three distinct hospitality experiences, but behind-the-scenes operations and spaces will be combined to reduce ongoing expenses.
North Point Hospitality’s (the hotel developer) plans call for a large pool, state-of-the-art fitness center, and a large conference and meeting space on the top floor. These robust amenity offerings are common among multi-brand hotels.
JE Dunn was selected to build the hotel and construction is currently underway in the downtown Nashville submarket known as SoBro (south of Broadway), an up and coming area with multitudinous new dining, shopping, and entertainment options. The project is scheduled to open in 2018. Winford Lindsay Architect is the architect of record.
Related Stories
Giants 400 | Aug 21, 2022
Top 110 Architecture/Engineering Firms for 2022
Stantec, HDR, HOK, and Skidmore, Owings & Merrill top the rankings of the nation's largest architecture engineering (AE) firms for nonresidential and multifamily buildings work, as reported in Building Design+Construction's 2022 Giants 400 Report.
Giants 400 | Aug 20, 2022
Top 180 Architecture Firms for 2022
Gensler, Perkins and Will, HKS, and Perkins Eastman top the rankings of the nation's largest architecture firms for nonresidential and multifamily buildings work, as reported in Building Design+Construction's 2022 Giants 400 Report.
Giants 400 | Aug 19, 2022
2022 Giants 400 Report: Tracking the nation's largest architecture, engineering, and construction firms
Now 46 years running, Building Design+Construction's 2022 Giants 400 Report rankings the largest architecture, engineering, and construction firms in the U.S. This year a record 519 AEC firms participated in BD+C's Giants 400 report. The final report includes more than 130 rankings across 25 building sectors and specialty categories.
Hotel Facilities | Aug 12, 2022
Denver builds the nation’s first carbon-positive hotel
Touted as the nation’s first carbon-positive hotel, Populus recently broke ground in downtown Denver.
Hotel Facilities | Jul 28, 2022
As travel returns, U.S. hotel construction pipeline growth follows
According to the recently released United States Construction Pipeline Trend Report from Lodging Econometrics (LE), the total U.S. construction pipeline stands at 5,220 projects/621,268 rooms at the close of 2022’s second quarter, up 9% Year-Over-Year (YOY) by projects and 4% YOY by rooms.
Hotel Facilities | May 31, 2022
Checking out: Tips for converting hotels to housing
Many building owners are considering repositioning their hotels into another property type, such as senior living communities and rental apartments. Here's advice for getting started.
Sponsored | Multifamily Housing | May 8, 2022
Choosing the right paver system for rooftop amenity spaces
This AIA course by Hoffmann Architects offers best practices for choosing the right paver system for rooftop amenity spaces in multifamily buildings.
Sponsored | BD+C University Course | May 3, 2022
For glass openings, how big is too big?
Advances in glazing materials and glass building systems offer a seemingly unlimited horizon for not only glass performance, but also for the size and extent of these light, transparent forms. Both for enclosures and for indoor environments, novel products and assemblies allow for more glass and less opaque structure—often in places that previously limited their use.
Hotel Facilities | Apr 25, 2022
U.S. hotel construction pipeline up 2%, with 5,090 projects in the works
The total U.S. hotel construction pipeline stands at 5,090 projects and 606,302 rooms at the end of the first quarter of 2022, up 2% by projects, but down 3% by rooms, according to the Q1 2022 Construction Pipeline Trend Report for the United States from Lodging Econometrics (LE).
Market Data | Apr 14, 2022
FMI 2022 construction spending forecast: 7% growth despite economic turmoil
Growth will be offset by inflation, supply chain snarls, a shortage of workers, project delays, and economic turmoil caused by international events such as the Russia-Ukraine war.
