Atari has announced it has partnered with GSD Group, an innovation and strategy agency led by Shelly Murphy and partner Napoleon Smith III, to create a series of hotels across the United States that combine the Atari brand with a one-of-a-kind video game-themed destination.
The hotels will include fully immersive experiences that include the latest in VR and AR. Select hotels will feature venues and studios to accommodate eSports events. The goal for Atari Hotels is to combine the origins of gaming and the future of the industry into a fun and unique travel destination.
See Also: Dubai’s One Za’abeel will have the world’s largest cantilever
“When creating this brand-new hotel concept, we knew that Atari would be the perfect way to give guests the ‘nostalgic and retro meets modern’ look and feel we were going for.” said Smith in a release.
The first Atari Hotel, which will be the only one of its kind in the U.S., is set to break ground in Phoenix later this year. Additional hotels are planned for Las Vegas, Denver, Chicago, Austin, Seattle, Sanfrancisco, and San Jose.
Related Stories
Hotel Facilities | May 26, 2020
Apple is building a 192-room hotel on its billion-dollar Austin Campus
A hotel brand has yet to be announced.
Hotel Facilities | Mar 25, 2020
Chicago's new Sophy Hotel
Completed in 2018, the seven-story, 98-guest room hotel complements the local museums, cultural attractions, and University of Chicago campus.
Hotel Facilities | Feb 19, 2020
Ciel Tower will be the tallest hotel in the world
NORR designed the tower.
Modular Building | Feb 16, 2020
On the West Coast, prefab gains ground for speedier construction
Gensler has been working with component supplier Clark Pacific on several projects.
Hotel Facilities | Feb 12, 2020
HGA-designed hotel becomes one of the tallest buildings in Rochester, Minn.
The project is part of the city’s Destination Medical Center initiative.
Hotel Facilities | Dec 5, 2019
Disney’s Galactic Starcruiser hotel will open in 2021
The immersive hotel will be the company’s newest Star Wars experience.
Hotel Facilities | Nov 7, 2019
New London aparthotel is made entirely from shipping containers
Doone Silver Kerr designed the project.
Hotel Facilities | Oct 22, 2019
Modular, collapsable hotel pods can be built in cities’ interstitial spaces
Connectic by Cooper Carry recently won the 2019 Radical Innovation Award.
Hotel Facilities | Sep 24, 2019
A series of glass ‘igloos’ create the world’s northernmost hotel
Luxury Action, a private travel company, is behind the project.
Giants 400 | Sep 5, 2019
Top 85 Hotel Sector Construction Firms for 2019
Suffolk, Yates Companies, AECOM, Swinerton, and Turner top the rankings of the nation's largest hotel sector contractors and construction management firms, as reported in Building Design+Construction's 2019 Giants 300 Report.