Atari has announced it has partnered with GSD Group, an innovation and strategy agency led by Shelly Murphy and partner Napoleon Smith III, to create a series of hotels across the United States that combine the Atari brand with a one-of-a-kind video game-themed destination.
The hotels will include fully immersive experiences that include the latest in VR and AR. Select hotels will feature venues and studios to accommodate eSports events. The goal for Atari Hotels is to combine the origins of gaming and the future of the industry into a fun and unique travel destination.
See Also: Dubai’s One Za’abeel will have the world’s largest cantilever
“When creating this brand-new hotel concept, we knew that Atari would be the perfect way to give guests the ‘nostalgic and retro meets modern’ look and feel we were going for.” said Smith in a release.
The first Atari Hotel, which will be the only one of its kind in the U.S., is set to break ground in Phoenix later this year. Additional hotels are planned for Las Vegas, Denver, Chicago, Austin, Seattle, Sanfrancisco, and San Jose.
Related Stories
Hotel Facilities | Apr 21, 2021
First newly constructed Signia by Hilton Hotel to be built in Atlanta
Signia by Hilton is a new upscale brand from Hilton Worldwide Holdings Inc.
AEC Tech | Mar 4, 2021
The Weekly show, March 4, 2021: Bringing AI to the masses, and Central Station Memphis hotel
This week on The Weekly show, BD+C editors speak with AEC industry leaders about the award-winning Central Station Memphis hotel reconstruction project, and how Autodesk aims to bring generative design and AI tools to the AEC masses.
Market Data | Feb 24, 2021
2021 won’t be a growth year for construction spending, says latest JLL forecast
Predicts second-half improvement toward normalization next year.
Hotel Facilities | Feb 16, 2021
Santa Monica Professional Building restored into a modern hotel
Howard Laks Architects designed the project.
Modular Building | Jan 26, 2021
Offsite manufacturing startup iBUILT positions itself to reduce commercial developers’ risks
iBUILT plans to double its production capacity this year, and usher in more technology and automation to the delivery process.
Daylighting | Jan 16, 2021
Daylighting system creates 'an oasis in the city' for renovated hotel in downtown Minneapolis
Solatube daylighting systems were used to bring natural light into the lobby of the Midland Bank building in Minneapolis.
Giants 400 | Dec 16, 2020
Download a PDF of all 2020 Giants 400 Rankings
This 70-page PDF features AEC firm rankings across 51 building sectors, disciplines, and specialty services.
Giants 400 | Dec 3, 2020
2020 Hotel Sector Giants: Top architecture, engineering, and construction firms in the U.S. hospitality sector
Gensler, Jacobs, and Suffolk Construction top BD+C's rankings of the nation's largest hotel sector architecture, engineering, and construction firms, as reported in the 2020 Giants 400 Report.
AEC Tech | Nov 12, 2020
The Weekly show: Nvidia's Omniverse, AI for construction scheduling, COVID-19 signage
BD+C editors speak with experts from ALICE Technologies, Build Group, Hastings Architecture, Nvidia, and Woods Bagot on the November 12 episode of "The Weekly." The episode is available for viewing on demand.
