Eighty-seven percent of residents consider amenities when signing or renewing a lease. That is, according to market research by Joe Duffus, CEO of Builders Design, and Justin Bucy, director at Housing Design Matters.
Based on market research and trends, Duffus and Bucy shared some primary areas of focus for multifamily amenities during their presentation at the 2023 International Builders’ Show. Whether it’s picking interior design elements or catering to your target demographic, here’s what their research has found.
3 important focus areas for amenities
In order to attract modern tenants, you need spaces that function for their preferred way of life.
1. Remote work
It’s not going away anytime soon. According to McKinsey data, nearly 60% of people work from home at least one day a week.
Remote work amenities could be anything from workspaces to meeting rooms and “Zoom booths.” It could be as simple as having minimalist workstations in a designated co-working space, as long as the design is inviting and functional (high-speed internet is a must). No one wants to sit and look at a blank wall—they can do that at home.
With the variety of careers going fully remote, Bucy has even seen podcasting/recording studios emerge in the multifamily space.
2. Relaxation and personal wellness
Water features, gardens, and meditative spaces can help residents up their relaxation game, making them feel even more at home. Whether it’s a simple outdoor fountain that provides calming white noise, or a tucked-away library for needed quiet time, amenities that promote relaxation can help retain tenants each and every year.
On the other hand, dedicated fitness centers are also essential for resident wellness—but long gone are the days of minimal equipment in a cramped room. Depending on your target demographic, choose between free weights or weight machines (or even both) as long as you maintain adequate, clear floor space. Consider using a fitness consultant to help layout and optimize the room.
Also, keep in mind the various ways people exercise: yoga, stretching, aerobics, etc. If possible, implement space for such alternative activities in your fitness room.
3. Outdoor spaces
Community fire pits/grills, lounging areas, hiking trails, or pools offer residents the chance to socialize day and night. With modern technology, you can implement a simple, sleek fire table that’s both easy to operate and functional in tighter spaces. And don’t sleep on rope lights—they can help define and elevate any outdoor area. Bucy emphasizes the inclusion of covered outdoor spaces as well, citing his firm’s 20% increase in the feature as of late.
Bonus amenity considerations
After nailing these focus areas, Duffus and Bucy suggest improving upon your development further.
- Community cultivation. Look for a chance to create communities with your attractive amenities. Consider your target market and let it influence your design choices. A gathering space could be designed as a bar/lounge for the younger crowd, or as a sleek kitchen-like common room for elegant types. Bucy also sees opportunities for creating community through flex room design. Give it a theme—maybe with wine or scotch lockers—to spur engagement and connectivity.
- Package/mail room. Bucy finds that for the mail room and package receptacles, you only need to provide enough parcel lockers for about 30% – 40% of units.
- Pet amenities. According to Bucy, the Covid-19 pandemic led to a record number of pet adoptions. Subsequently, dog parks and washing stations are in the highest demand. With pet spas and washing stations, he’s found the most success in keeping them away from community spaces. Group these pet rooms closer to maintenance/pool equipment areas. Your tenants—and their noses—will thank you.
Related Stories
MFPRO+ New Projects | Mar 18, 2024
Luxury apartments in New York restore and renovate a century-old residential building
COOKFOX Architects has completed a luxury apartment building at 378 West End Avenue in New York City. The project restored and renovated the original residence built in 1915, while extending a new structure east on West 78th Street.
Multifamily Housing | Mar 18, 2024
YWCA building in Boston’s Back Bay converted into 210 affordable rental apartments
Renovation of YWCA at 140 Clarendon Street will serve 111 previously unhoused families and individuals.
Adaptive Reuse | Mar 15, 2024
San Francisco voters approve tax break for office-to-residential conversions
San Francisco voters recently approved a ballot measure to offer tax breaks to developers who convert commercial buildings to residential use. The tax break applies to conversions of up to 5 million sf of commercial space through 2030.
Apartments | Mar 13, 2024
A landscaped canyon runs through this luxury apartment development in Denver
Set to open in April, One River North is a 16-story, 187-unit luxury apartment building with private, open-air terraces located in Denver’s RiNo arts district. Biophilic design plays a central role throughout the building, allowing residents to connect with nature and providing a distinctive living experience.
Affordable Housing | Mar 12, 2024
An all-electric affordable housing project in Southern California offers 48 apartments plus community spaces
In Santa Monica, Calif., Brunson Terrace is an all-electric, 100% affordable housing project that’s over eight times more energy efficient than similar buildings, according to architect Brooks + Scarpa. Located across the street from Santa Monica College, the net zero building has been certified LEED Platinum.
MFPRO+ News | Mar 12, 2024
Multifamily housing starts and permitting activity drop 10% year-over-year
The past year saw over 1.4 million new homes added to the national housing inventory. Despite the 4% growth in units, both the number of new homes under construction and the number of permits dropped year-over-year.
Affordable Housing | Mar 11, 2024
Los Angeles’s streamlined approval policies leading to boom in affordable housing plans
Since December 2022, Los Angeles’s planning department has received plans for more than 13,770 affordable units. The number of units put in the approval pipeline in roughly one year is just below the total number of affordable units approved in Los Angeles in 2020, 2021, and 2022 combined.
MFPRO+ Special Reports | Mar 6, 2024
Top 10 trends in senior living facilities for 2024
The 65-and-over population is growing faster than any other age group. Architects, engineers, and contractors are coming up with creative senior housing solutions to better serve this burgeoning cohort.
Multifamily Housing | Mar 4, 2024
Single-family rentals continue to grow in BTR communities
Single-family rentals are continuing to grow in built-to-rent communities. Both rent and occupancy growth have been strong in recent months while remaining a financially viable option for renters.
MFPRO+ News | Mar 2, 2024
Job gains boost Yardi Matrix National Rent Forecast for 2024
Multifamily asking rents broke the five-month streak of sequential average declines in January, rising 0.07 percent, shows a new special report from Yardi Matrix.