New designs and major renovations of college stadiums and arenas are taking inspiration from the pros in seating arrangements and amenities.
“Our research shows that fans want a new game-day experience,” says Sherri Privitera, NCARB, LEED AP, Principal with Populous. “It’s no longer as simple as providing fans a seat, a hot dog, and a soda.”
Game attendance at some major universities has declined in recent years. Stadium renovations are a big part of the strategy to win fans back.
Luxury boxes, club seating, and a wider variety of food and drink options are musts. When Baylor University fans expressed interest in making it easier to bring children to football games, the school added a stroller check, new family-friendly restrooms with diaper-changing counters, and stools to make it easier for toddlers to access sinks, says Privitera.
Training facilities are also getting nutrition stations, meeting rooms replete with the latest technology, and cushy lounges, all aimed at providing what athletes need to reduce their need to travel around campus. “Players are there for a certain number of hours, and efficient use of their time is so important,” says Fred Ortiz, AIA, Principal and Director of East Coast Sports & Entertainment with HKS.
ALSO SEE: BD+C Giants 300 sports rankings
Top 40 sports architecture firms
Top 20 sports engineering firms
Top 50 sports construction firms
Training facilities are dedicating space to academic study and tutoring. “It’s very much like planning an office project,” says Ortiz. Features include movable partitions and seating, projection screens, flexible-height computer screens, and extensive daylighting.
All these efforts are designed to wow prospective student-athletes, Ortiz says. In most cases, the university does not subsidize these improvements, Privitera says. Instead, bonds backed by alumni donations and revenue from ticket sales and premium amenities foot the bill.
SEE ALL 2017 GIANTS 300 RANKINGS
Related Stories
Sponsored | BD+C University Course | May 3, 2022
For glass openings, how big is too big?
Advances in glazing materials and glass building systems offer a seemingly unlimited horizon for not only glass performance, but also for the size and extent of these light, transparent forms. Both for enclosures and for indoor environments, novel products and assemblies allow for more glass and less opaque structure—often in places that previously limited their use.
Sports and Recreational Facilities | Apr 27, 2022
New Univ. of Texas Moody Center houses men’s and women’s basketball, other events
The recently completed 530,000 sf University of Texas Moody Center is the new home for men’s and women’s basketball at the Austin campus.
Multifamily Housing | Apr 26, 2022
Fitness centers for multifamily housing: Advice from 'Dr. Fitness,' Karl Smith
In this episode for HorizonTV, Cortland's Karl Smith shares best practices for designing, siting, and operating fitness centers in apartment communities.
Sports and Recreational Facilities | Apr 25, 2022
Iowa's Field of Dreams to get boutique hotel, new baseball fields
A decade ago, Go the Distance Baseball formed to preserve the Iowa farm site where the 1989 movie Field of Dreams was filmed.
Projects | Apr 5, 2022
San Francisco Giants open new training facility in Phoenix
The new San Francisco Giants Player Development Center at Papago Park in Phoenix, Ariz., includes a first-of-its-kind space for Major League Baseball training facilities: an indoor half field.
Projects | Mar 22, 2022
AREA15 to open second location in Orlando, Florida
AREA15, an immersive and experiential art, entertainment, dining and retail center, recently announced that it will open its second location in Orlando, Florida, in 2024.
Sports and Recreational Facilities | Feb 3, 2022
Populous designs two new venues for Birmingham
Global design firm Populous collaborated with the Birmingham Jefferson Convention Center to open two new venues in Birmingham, Alabama this past Fall. Both venues are located in Birmingham’s downtown area, and are a part of the Birmingham Jefferson Convention Complex (BJCC).
Sponsored | Steel Buildings | Jan 25, 2022
Structural Game Changer: Winning solution for curved-wall gymnasium design
Sports and Recreational Facilities | Dec 15, 2021
Trends in sports stadium construction, with Turner Construction's Dewey Newton
Turner Construction's Dewey Newton discusses trends in sports stadium renovation and construction with BD+C's John Caulfield. Newton is a Senior Vice President who heads up Turner Construction’s Sports Group.
Giants 400 | Oct 22, 2021
2021 Sports Facilities Giants: Top architecture, engineering, and construction firms in the U.S. sports and recreation facility sector
AECOM, Populous, Kimley-Horn, and HOK top BD+C's rankings of the nation's largest sports and recreation facility sector architecture, engineering, and construction firms, as reported in the 2021 Giants 400 Report.