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Will hotel developers finally embrace modular construction?

Hotel Facilities

Will hotel developers finally embrace modular construction?

A new partnership emphasizes simplicity and cost management.


By John Caulfield, Senior Editor | September 22, 2021
MiTek Forster modular Are hotel developers finally adopting modular construction
MiTek and Danny Forster & Architecture have forged a partnership that has launched Modular Initiative, whose platform purports to help developers and contractors meet the global demand for smarter and more sustainable buildings via modular design and construction techniques that the partners claim they have simplified. Shown is the exterior of the Initiative’s prototype. Photo: Ty Cole

Last May, MiTek, a construction software and building services company that’s part of Warren Buffett’s Berkshire Hathaway conglomerate, formed a partnership with Danny Forster & Architecture to promote modular design and construction, a building method that has made inroads into certain sectors (hotels, healthcare, schools, warehouses), but has struggled to attain profitability.

The core of this partnership, known as the Modular Initiative, is its Modular Activation Platform that purports to simplify constructing a modular building by providing everything developers and contractors need to complete the project. 

As reported in Fast Company, the joint venture has some advantages over other modular-focused companies, not the least being the financial backing of its parent. Danny Foster & Architecture’s previous design work has included the 168-key AC Nomad Hotel by Marriott in Manhattan, which at 26 stories would be the tallest modular hotel in the U.S. MiTek’s businesses include manufacturing of structural steel, high-rise building facades, and fireproof wallboards. 

Since May 2017, when Marriott International unveiled its plans to expand its initiative to drive the adoption of modular construction of hotels in the U.S., industry watchers have been waiting for modular manufacturing for commercial construction to take off. But that trajectory has been less than encouraging, especially after high-profile prefab practitioners Katerra and Skender Manufacturing folded, victims of a pandemic that slowed construction, and, in Katerra’s case, financial and managerial disarray.

And on June 8, the Wall Street Journal reported that the 360-ft-tall AC Nomad Hotel project—which is not using the MiTek approach—had stalled, with its 100 modules made by Skystone Modular in Poland sitting on a dock in Brooklyn, and the project’s owner—the developer 842 Enterprises, controlled by the Chun family—scrambling to raise additional funding to finish the $80 million hotel. 

LOGISTICS COSTS STILL A ROAD BUMP

On the other hand, there have been successes for modular in the hospitality arena. The developer citizenM has built several modular hotels in the U.S. In Kings Mountain, N.C., the Catawba Nation this summer is opening a “prelaunch” casino, assembled from prefabricated modules, that will have 500 slot machines and serve as a first stage for the Nation’s Two Kings Casino Resort, which is scheduled to open next year. And Marriott continues to favor modular construction for its urban-centric AC Hotels brand.

“There’s a lot of curiosity around modular construction,” observes Sergio Saenz, Principal and Director of Hospitality for HKS. Mark Pratt, LEO A DALY’s Global Hospitality Practice Leader, says more clients are inquiring about modular construction, and his firm is using modular guest bathroom options in some of its current hotel projects. 

But so far, Shawmut Design & Construction and its hotel clients have eschewed modular construction methods. Randy Shelly, the firm’s Executive Vice President of Hospitality, explains that the hotel/resort sector has been slower to adopt modular construction for two reasons: the “significant” cost of transporting modules long distances, and the design limitations of modular production at a time when hotels are seeking ways to differentiate themselves aesthetically.

Shelly did note, however, that as new regional production facilities open, transportation costs could fall and make modular a more viable option for hotel construction.

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