White Paper: Using social media to build your business

A practical guide for painting contractors

February 24, 2014 |

As social networking has evolved from an emerging trend to a mainstream global phenomenon, it has transformed the way people interact with each other. 

Beyond creating new opportunities to communicate with individuals and online communities throughout the world, social media platforms are radically reshaping the way we receive, evaluate and share information. 

Smart businesses are leveraging the potential of social media to connect with current and potential buyers of their products and services. These savvy marketers recognize that consumers are increasingly consulting their online resources and relationships before deciding which businesses to support. 

With all the social media hype, however, it can be difficult for many businesses to understand how these emerging online communities can benefit their bottom line. 

This white paper provides practical guidance for building and sustaining an effective online presence, with the ultimate goal of helping your painting business become more successful.


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