Wayfinding innovation: 'Easter eggs' highlight directories of new Seattle corporate campus

An undisclosed Fortune 100 tech company had two stipulations for Michael Courtney Design (MCD) for the maps and signage in a new neighborhood campus plan in Seattle’s South Lake Union neighborhood.

One, the company didn’t want its name or logo to be used anywhere in the graphics. Two, it wanted fun unexpected bonuses, features also known as "Easter eggs."

MCD listened. The firm developed a wayfinding master plan that guides employees and visitors to the new buildings and restaurants, healthcare, and coffee shops throughout the 30-square-block campus that can hold 27,000 employees. 

MCD designed directories that have maps, directions, and, yes, Easter eggs: colorful photos of bicycles, crayons, bouncy balls, cranberries, and other items that people may buy online from this tech company.

The project’s opening date is still to be announced.