A brand of affordable luxury hotels that launched in 2008, citizenM has announced it will purchase a digital land site in The Sandbox, a virtual game world owned by Animoca Brands. With this venture, citizenM claims it will become the first-ever hospitality group to build a hotel in the metaverse.
In The Sandbox, users can create and monetize their own worlds and game experiences on what the game calls LANDs, which are NFTs that represent virtual real estate. After purchasing its LAND, citizenM aims to finance the build of its virtual hotel by selling collections of digital art as non-fungible tokens (NFTs). Purchasers also will receive discounts and rewards at citizenM’s portfolio of real-world hotels. At citizenM’s virtual hotel, avatars can virtually work, sleep, and play.
Once its meta-hotel is built, citizenM intends to collaborate with an additional roster of digital artists to create and sell NFTs. Eventually, citizenM will use the profits from these NFT sales to fully finance a physical, real-life property, whose location will be determined by a vote among token holders.
citizenM has sought to innovate in various aspects of the hospitality industry, from its app-based, fully contactless operations to its development of creative subscription services and its use of modular construction methods. The Netherlands-based brand is currently expanding its real-world hotel portfolio in North America.
“We are thrilled to be the first hospitality company to build in the metaverse,” Robin Chadha, CMO of citizenM, says in a statement. “As a brand that has always pushed the boundaries and challenged traditional models, this new venture in The Sandbox fits not only with our brand strategy but also the commitment we have to the creative community and to our guests both online and in the real world.”
Related Stories
| Aug 11, 2010
Five-star resort breaks ground on the Black Sea
Construction work has commenced on a five-star resort and leisure destination along the Black Sea coast in Batumi, Georgia. The RTKL-designed resort consists of two towers rising 86 and 58 meters over a two-story podium. The larger tower contains 250 guestrooms and suites while the smaller tower offers 78 residential apartments.
| Aug 11, 2010
Outdated office tower becomes Nashville's newest boutique hotel
A 1960s office tower in Nashville, Tenn., has been converted into a 248-room, four-star boutique hotel. Designed by Earl Swensson Associates, with PowerStrip Studio as interior designer, the newly converted Hutton Hotel features 54 suites, two penthouse apartments, 13,600 sf of meeting space, and seven "cardio" rooms.
| Aug 11, 2010
New hospital expands Idaho healthcare options
Ascension Group Architects, Arlington, Texas, is designing a $150 million replacement hospital for Portneuf Medical Center in Pocatello, Idaho. An existing facility will be renovated as part of the project. The new six-story, 320-000-sf complex will house 187 beds, along with an intensive care unit, a cardiovascular care unit, pediatrics, psychiatry, surgical suites, rehabilitation clinic, and ...
| Aug 11, 2010
Aloft hotel opens at Washington National Harbor
A partnership of five developers, including the John Hardy Group and Peterson Companies, have completed a 190-room aloft hotel at Washington National Harbor, a mixed-use retail/entertainment development in Oxon Hill, Md., near Washington, D.C. Designed in conjunction with David Rockwell and the Rockwell Group, the aloft prototype offers atmospheric public spaces designed to draw guests from the...
| Aug 11, 2010
D.C. gets sweeter with expanded green eatery
Greens Restaurant Group has expanded its popular salad and yogurt eatery, sweetgreen, to two neighborhoods in the Washington, D.C., area, Dupont Circle and Bethesda, Md. Designed by local architect CORE architecture + design, the experiential dining projects use salvaged hickory for the walls, wood recycled from the old bowling alleys for the tables and chairs, and sustainable paper/dye product...
| Aug 11, 2010
Manhattan's latest boutique hotel will be LEED Silver certified
New York-based developer Tribeca Associates has commissioned Brennan Beer Gorman Architects to design its latest mixed-use office and boutique hotel at 330 Hudson Street. Located in the downtown Hudson Square area of Manhattan, the LEED-Silver development will involve the redevelopment of a historic, eight-story warehouse building into 292,000 sf of office space, 15,000 sf of retail space, and ...
| Aug 11, 2010
Manhattan's Gouverneur Healthcare Services tops out renovation, expansion
One year after breaking ground, the Building Team for the renovation and expansion of the Gouverneur Healthcare Services facility on Manhattan's Lower East Side topped out the $180 million project. Designed by New York-based RMJM, the development involves a 316,000-sf renovation and 108,000-sf addition that will house a 295-bed nursing facility and five-story ambulatory care center.
| Aug 11, 2010
Decline expected as healthcare slows, but hospital work will remain steady
The once steady 10% growth rate in healthcare construction spending has slowed, but hasn't entirely stopped. Spending is currently 1.7% higher than the same time last year when construction materials costs were 8% higher. The 2.5% monthly jobsite spending decline since last fall is consistent with the decline in materials costs.
| Aug 11, 2010
Luxury Hotel required faceted design
Goettsch Partners, Chicago, designed a new five-star, 214-room hotel for the King Abdullah Financial District (KAFD) in Riyadh, Saudi Arabia. The design-build project, with Saudi Oger Ltd. as contractor and Rayadah Investment Co. as developer, has a three-story podium supporting a 17-story glass tower with a nine-story opening that allows light to penetrate the mass of the building.
