Currently Reading

Subway updates restaurants, brand with fresh design and improved customer experience

Retail Centers

Subway updates restaurants, brand with fresh design and improved customer experience

FRCH Design Worldwide is leading the redesign that will start with 12 pilot locations across the country.


By David Malone, Associate Editor | July 17, 2017

Photo: Mark Steele

With over 45,000 locations worldwide, Subway is the largest restaurant chain in the world. It seems like there isn’t a strip mall in the United States that is without a Subway restaurant, and in the near future those restaurants may be undergoing a pretty significant update.

Beginning with 12 pilot locations across the U.S., Canada, and the U.K., customers can see the new design for themselves. The update features a bright color palette, inspired by fresh vegetables, and brings freshly baked bread forward, highlights fresh-prep ingredients, and provides the guest with choice in dining experiences.

“With an outlook on the food’s inherent freshness, we sought to establish a contemporary design that inspired new and recurring customers by elevating what Subway is known for: their customized experience,” says Robyn Novak, Vice President and Creative Managing Director at FRCH.

 

Photo: Mark Steele.

 

Some of the highlights include:

  • Digital: Self-order kiosks in select locations, digital menu boards, and Apple and Samsung Pay. Separate food preparation and pick-up stations for kiosk, mobile app, and delivery orders create a faster experience for both customers and employees.
  • Food: The restaurant design features a veggie display with whole tomatoes, green peppers, onions, and cucumbers that are sliced daily in the restaurant. New bread and cookie displays are visible immediately upon entering the restaurant, as well. Pilot restaurants with the new design will also be testing new menu items, such as pico de gallo, new sauces and gluten-free bread.
  • Dine-In Experience: Bright and playful décor, curated music, and comfortable seating with USB charging ports and complimentary Wi-Fi will update the restaurant for the needs and expectations of 21st century customers.

 

Photo: Mark Steele.

 

The 12 pilot locations are Tamarac, Fla.; Orlando, Fla.; Winter Park, Fla.; Chula Vista, Calif.; Knoxville, Tenn.; Palmview, Texas; Hillsboro, Ore.; Vancouver, Wash.; Beauport, Quebec; Granby, Quebec; and Manchester, U.K.

 

Photo: Mark Steele.

 

Photo: Mark Steele.

Related Stories

Giants 400 | Oct 22, 2021

2021 Retail Giants: Top architecture, engineering, and construction firms in the U.S. retail building sector

Gensler, CallisonRTKL, Kimley-Horn, and Whiting-Turner top BD+C's rankings of the nation's largest retail sector architecture, engineering, and construction firms, as reported in the 2021 Giants 400 Report.

Retail Centers | Oct 4, 2021

A new report reimagines convenience retailing without forgetting the past

Execs from HFA and Bona Design Lab say stores need to prepare for a future that might include EV chargers, food service, and even cannabis sales.

Architects | Sep 1, 2021

Design unveiled for Copia Vineyards Winery and Tasting Room

Clayton Korte designed the project.

Giants 400 | Aug 30, 2021

2021 Giants 400 Report: Ranking the largest architecture, engineering, and construction firms in the U.S.

The 2021 Giants 400 Report includes more than 130 rankings across 25 building sectors and specialty categories.

Retail Centers | Aug 27, 2021

Jewel Box retail building under construction at Miami Worldcenter

The project is one of the last remaining retail components of the $4 billion project.

Resiliency | Aug 19, 2021

White paper outlines cost-effective flood protection approaches for building owners

A new white paper from Walter P Moore offers an in-depth review of the flood protection process and proven approaches.

Retail Centers | Aug 13, 2021

Taco Bell Defy will revolutionize the drive-thru experience

Taco Bell has partnered with Vertical Works and Border Foods on the project.

Retail Centers | Aug 12, 2021

Taco Bell Defy will revolutionize the drive-thru experience

Taco Bell has partnered with Vertical Works and Border Foods on the project.

Retail Centers | Aug 10, 2021

Retail reset: The future of shopping malls

Developers and design partners are coming together to reimagine how malls can create a new generation of mixed-use opportunities. 

Contractors | Jul 23, 2021

The aggressive growth of Salas O'Brien, with CEO Darin Anderson

Engineering firm Salas O'Brien has made multiple acquisitions over the past two years to achieve its Be Local Everywhere business model. In this exclusive interview for HorizonTV, BD+C's John Caulfield sits down with the firm's Chairman and CEO, Darin Anderson, to discuss its business model.

More In Category





Magazine Subscription
Subscribe

Get our Newsletters

Each day, our editors assemble the latest breaking industry news, hottest trends, and most relevant research, delivered to your inbox.

Subscribe

Follow BD+C: