flexiblefullpage -
billboard - default
interstitial1 - interstitial
Currently Reading

Streetwear brand Culture Kings plants its flag in Las Vegas

Retail Centers

Streetwear brand Culture Kings plants its flag in Las Vegas

The immersive retail concept gives customers more reasons to stay in the store longer.


By John Caulfield, Senior Editor | November 17, 2022
75-ft-tall hat display inside Culture Kings' store in Las Vegas
Culture Kings' U.S. flagship store in Las Vegas includes a 75-ft-tall hat wall. The retailer, through its online presence, has become a global merchant. Images: Courtesy of Culture Kings

Shawmut Design and Construction has been active in the Las Vegas market for nearly 15 years. And it’s safe to say, during that stretch, that Shawmut hadn’t built a retail store whose merchandise assortment includes 11,000 hats, and whose amenities include a state-of-the-art recording studio.

Those are two features of Culture Kings, the renowned streetwear brand based in Brisbane, Australia, which in early November opened its U.S. flagship store at The Forum Shops at Caesars in Las Vegas. Shawmut worked with bokor architecture + interiors (the design architect for Culture Kings’ stores in Australia and New Zealand) and Vegas-based Bunnyfish Studios (the AOR on the project) to create the two-story immersive space that had previously been occupied by four tenants, including an art gallery.

Culture Kings’ stores Down Under, as well as its wider online presence, have popularized the brand among celebrities in the sports, fashion, music, and entertainment worlds. DJs perform daily in each of its stores, whose luxury space, known as “The Vault,” displays the latest in men’s and women’s jewelry, watches, and other accessories. The stores offer over 100 leading brands and 2,000-plus styles of apparel and footwear, including 18 proprietary brands.

U.S. store adds some flourishes

 

The Vault, which displays luxury merchandise inside Culture Kings' store
The Vault displays the latest in luxury jewelry, watches, and accessories.
 

The store in Las Vegas, which took eight months to complete, is Culture Kings’ ninth, and, according to Eric Geisler, a Director at Shawmut’s office in Las Vegas, is “very similar” to the stores in Australia and New Zealand. It includes a half basketball court and a 75-ft-tall hat wall. Interactive games allow customers to play to win products. The 25,000-sf store, with 14,000 sf of retail space, is distinguished by a large staircase with LED-clad risers, a mirrored tunnel hallway that leads patrons to a “Secret Room” with exclusive merch (a feature that the chain introduced at its Auckland, New Zealand, store last year), a jumbotron and more than 50 LED screens that livestream the latest work produced by music and video artists.

The store carries over 2,000 styles of apparel
The Vegas store carries more than 2,000 styles of apparel, headwear, and footwear.

​​​

Geisler tells BD+C that his team traveled to Australia to tour Culture Kings’ stores there and to pick up on the “vibe” they send out to their customers. “The company wants to create an atmosphere that makes you want to hang out in the stores.”

To that end, the recording studio and bar are unique to the Vegas store, as is a footwear customization lounge. Throughout the store, black floor tile and metal work put the focus on the products and Culture Kings’ content. Geisler says the biggest challenge during construction was “figuring out where things went.”

A pivotal moment for growth?

 

A recording studio inside the store
The store's recording studio is available for musicians and producers to use.
 

Simon Beard, Culture Kings’ cofounder and CEO, who launched the company in 2008, told the Las Vegas Review-Journal that the cost of the Las Vegas store (which he didn’t reveal) was more than the combined total for its stores in Australia.

The Vegas store is nestled in The Forum Shops at Caesars between a Fat Tuesday restaurant and an Urban Necessities retail outlet. Culture Kings—which currently generates most of its revenue online, according to the Review-Journal—hasn’t disclosed if it has expansion plans for North America. But it’s worth noting that the company was acquired last year by a.k.a. Brands Holding Corp., which has a reputation for being a retail accelerator.

“This is a pivotal moment for Culture Kings,” a.k.a. Brands’ CEO Jill Ramsey said in a statement about the Vegas store opening. “Consumers are interacting with brands on a different level, and Culture Kings is transforming traditional retail in an unforgettable, immersive experience that can’t be replicated. I’m excited to watch the brand take off in the U.S.  and globally.”

Related Stories

Retail Centers | Dec 3, 2018

Biotrack your shop

Sabrina Hilfer, a specialty retail designer, talks about the integration of biometrics in the retailscape. 

Retail Centers | Nov 8, 2018

The Container Store moves into the next generation courtesy FRCH Design Worldwide

The next-gen prototype is located in Dallas, Texas.

Retail Centers | Oct 22, 2018

Stuck in the middle: What can save the average American mall?

Erich Dohrer doesn’t want to talk about the “dead mall” or the great mall success story—he wants to talk about design solutions for the ones that are just getting by.

Retail Centers | Oct 9, 2018

Kengo Kuma designs Taipei Starbucks from 29 shipping containers

The store will be part of a new shopping mall.

Retail Centers | Sep 27, 2018

Turkish bazaar takes the shape of the surrounding mountains

The project is designed by PDG Architects and ANTEPE.

Retail Centers | Sep 26, 2018

The future of travel retail

Kevin Horn and Shirley Cheng explore how a new generation of travelers is disrupting airport retail.

Retail Centers | Sep 20, 2018

BIG designs ‘restaurant village’ just outside of Copenhagen

The restaurant comprises 11 spaces, each with their own unique function.

Retail Centers | Sep 17, 2018

Iteration vs disruption: Designing for a great customer experience

One way to solve for the future is to disrupt the expected.

Mixed-Use | Sep 14, 2018

Six-story structure combines a parking garage with street-level retail

Eskew+Dumez+Ripple designed the structure.

Building Tech | Sep 6, 2018

19 decommissioned shipping containers become downtown Phoenix’s hottest marketplace

September 1 marked the opening of downtown Phoenix’s newest restaurant and retail marketplace—and its latest commercial construction project to utilize decommissioned shipping containers as its primarily building form.

boombox1 - default
boombox2 -
native1 -

More In Category



Giants 400

Top 90 Construction Management Firms for 2022

CBRE, Alfa Tech, Jacobs, and Hill International head the rankings of the nation's largest construction management (as agent) and program/project management firms for nonresidential and multifamily buildings work, as reported in Building Design+Construction's 2022 Giants 400 Report.


Giants 400

Top 200 Contractors for 2022

Turner Construction, STO Building Group, Whiting-Turner, and DPR Construction top the ranking of the nation's largest general contractors, CM at risk firms, and design-builders for nonresidential buildings and multifamily buildings work, as reported in Building Design+Construction's 2022 Giants 400 Report.

halfpage1 -

Most Popular Content

  1. 2021 Giants 400 Report
  2. Top 150 Architecture Firms for 2019
  3. 13 projects that represent the future of affordable housing
  4. Sagrada Familia completion date pushed back due to coronavirus
  5. Top 160 Architecture Firms 2021

 



Magazine Subscription
Subscribe

Get our Newsletters

Each day, our editors assemble the latest breaking industry news, hottest trends, and most relevant research, delivered to your inbox.

Subscribe

Follow BD+C: