flexiblefullpage -
billboard - default
interstitial1 - interstitial
Currently Reading

Streetwear brand Culture Kings plants its flag in Las Vegas

Retail Centers

Streetwear brand Culture Kings plants its flag in Las Vegas

The immersive retail concept gives customers more reasons to stay in the store longer.


By John Caulfield, Senior Editor | November 17, 2022
75-ft-tall hat display inside Culture Kings' store in Las Vegas
Culture Kings' U.S. flagship store in Las Vegas includes a 75-ft-tall hat wall. The retailer, through its online presence, has become a global merchant. Images: Courtesy of Culture Kings

Shawmut Design and Construction has been active in the Las Vegas market for nearly 15 years. And it’s safe to say, during that stretch, that Shawmut hadn’t built a retail store whose merchandise assortment includes 11,000 hats, and whose amenities include a state-of-the-art recording studio.

Those are two features of Culture Kings, the renowned streetwear brand based in Brisbane, Australia, which in early November opened its U.S. flagship store at The Forum Shops at Caesars in Las Vegas. Shawmut worked with bokor architecture + interiors (the design architect for Culture Kings’ stores in Australia and New Zealand) and Vegas-based Bunnyfish Studios (the AOR on the project) to create the two-story immersive space that had previously been occupied by four tenants, including an art gallery.

Culture Kings’ stores Down Under, as well as its wider online presence, have popularized the brand among celebrities in the sports, fashion, music, and entertainment worlds. DJs perform daily in each of its stores, whose luxury space, known as “The Vault,” displays the latest in men’s and women’s jewelry, watches, and other accessories. The stores offer over 100 leading brands and 2,000-plus styles of apparel and footwear, including 18 proprietary brands.

U.S. store adds some flourishes

 

The Vault, which displays luxury merchandise inside Culture Kings' store
The Vault displays the latest in luxury jewelry, watches, and accessories.
 

The store in Las Vegas, which took eight months to complete, is Culture Kings’ ninth, and, according to Eric Geisler, a Director at Shawmut’s office in Las Vegas, is “very similar” to the stores in Australia and New Zealand. It includes a half basketball court and a 75-ft-tall hat wall. Interactive games allow customers to play to win products. The 25,000-sf store, with 14,000 sf of retail space, is distinguished by a large staircase with LED-clad risers, a mirrored tunnel hallway that leads patrons to a “Secret Room” with exclusive merch (a feature that the chain introduced at its Auckland, New Zealand, store last year), a jumbotron and more than 50 LED screens that livestream the latest work produced by music and video artists.

The store carries over 2,000 styles of apparel
The Vegas store carries more than 2,000 styles of apparel, headwear, and footwear.

​​​

Geisler tells BD+C that his team traveled to Australia to tour Culture Kings’ stores there and to pick up on the “vibe” they send out to their customers. “The company wants to create an atmosphere that makes you want to hang out in the stores.”

To that end, the recording studio and bar are unique to the Vegas store, as is a footwear customization lounge. Throughout the store, black floor tile and metal work put the focus on the products and Culture Kings’ content. Geisler says the biggest challenge during construction was “figuring out where things went.”

A pivotal moment for growth?

 

A recording studio inside the store
The store's recording studio is available for musicians and producers to use.
 

Simon Beard, Culture Kings’ cofounder and CEO, who launched the company in 2008, told the Las Vegas Review-Journal that the cost of the Las Vegas store (which he didn’t reveal) was more than the combined total for its stores in Australia.

The Vegas store is nestled in The Forum Shops at Caesars between a Fat Tuesday restaurant and an Urban Necessities retail outlet. Culture Kings—which currently generates most of its revenue online, according to the Review-Journal—hasn’t disclosed if it has expansion plans for North America. But it’s worth noting that the company was acquired last year by a.k.a. Brands Holding Corp., which has a reputation for being a retail accelerator.

“This is a pivotal moment for Culture Kings,” a.k.a. Brands’ CEO Jill Ramsey said in a statement about the Vegas store opening. “Consumers are interacting with brands on a different level, and Culture Kings is transforming traditional retail in an unforgettable, immersive experience that can’t be replicated. I’m excited to watch the brand take off in the U.S.  and globally.”

Related Stories

Sponsored | BD+C University Course | May 3, 2022

For glass openings, how big is too big?

Advances in glazing materials and glass building systems offer a seemingly unlimited horizon for not only glass performance, but also for the size and extent of these light, transparent forms. Both for enclosures and for indoor environments, novel products and assemblies allow for more glass and less opaque structure—often in places that previously limited their use.

Retail Centers | Apr 28, 2022

Cannabis dispensary Beyond-Hello debuts ‘glass-box’ design for Culver City facility

Los Angeles’ Culver City will open its first cannabis dispensary with Beyond/Hello.  

Mixed-Use | Apr 22, 2022

San Francisco replaces a waterfront parking lot with a new neighborhood

A parking lot on San Francisco’s waterfront is transforming into Mission Rock—a new neighborhood featuring rental units, offices, parks, open spaces, retail, and parking.

Market Data | Apr 14, 2022

FMI 2022 construction spending forecast: 7% growth despite economic turmoil

Growth will be offset by inflation, supply chain snarls, a shortage of workers, project delays, and economic turmoil caused by international events such as the Russia-Ukraine war.

Projects | Mar 22, 2022

Fast-growing Austin adds a $3 billion community

The nation’s fastest-growing large metro area is getting even bigger, with the addition of a $3 billion, 66-acre community.

Projects | Mar 22, 2022

AREA15 to open second location in Orlando, Florida

AREA15, an immersive and experiential art, entertainment, dining and retail center, recently announced that it will open its second location in Orlando, Florida, in 2024.

Projects | Mar 18, 2022

Former department store transformed into 1 million sf mixed-use complex

Sibley Square, a giant mixed-use complex project that transformed a nearly derelict former department store was recently completed in Rochester, N.Y.

Projects | Mar 2, 2022

Manufacturing plant gets second life as a mixed-use development

Wire Park, a mixed-use development being built near Athens, Ga., will feature 130 residential units plus 225,000 square feet of commercial, office, and retail space. About an hour east of downtown Atlanta, the 66-acre development also will boast expansive public greenspace. 

Urban Planning | Feb 11, 2022

6 ways to breathe life into mixed-use spaces

To activate mixed-use spaces and realize their fullest potential, project teams should aim to create a sense of community and pay homage to the local history.

Retail Centers | Jan 31, 2022

Amazon Style: Amazon’s latest innovative physical shopping experience

In January, Amazon unveiled plans to build a physical fashion store concept, dubbed Amazon Style, in Los Angeles. The e-commerce giant says the store will offer “together the best of shopping on Amazon–great prices, selection, and convenience–with an all new shopping experience built to inspire.”

boombox1 - default
boombox2 -
native1 -

More In Category

High-rise Construction

SOM reveals its design for Singapore’s tallest skyscraper

Skidmore, Owings & Merrill (SOM) has revealed its design for 8 Shenton Way—a mixed-use tower that will stand 63 stories and 305 meters (1,000 feet) high, becoming Singapore’s tallest skyscraper. The design team also plans to make the building one of Asia’s most sustainable skyscrapers. The tower incorporates post-pandemic design features.




halfpage1 -

Most Popular Content

  1. 2021 Giants 400 Report
  2. Top 150 Architecture Firms for 2019
  3. 13 projects that represent the future of affordable housing
  4. Sagrada Familia completion date pushed back due to coronavirus
  5. Top 160 Architecture Firms 2021

 



Magazine Subscription
Subscribe

Get our Newsletters

Each day, our editors assemble the latest breaking industry news, hottest trends, and most relevant research, delivered to your inbox.

Subscribe

Follow BD+C: