flexiblefullpage -
billboard - default
interstitial1 - interstitial
catfish1 - bottom
Currently Reading

Streetwear brand Culture Kings plants its flag in Las Vegas

Retail Centers

Streetwear brand Culture Kings plants its flag in Las Vegas

The immersive retail concept gives customers more reasons to stay in the store longer.


By John Caulfield, Senior Editor | November 17, 2022
75-ft-tall hat display inside Culture Kings' store in Las Vegas
Culture Kings' U.S. flagship store in Las Vegas includes a 75-ft-tall hat wall. The retailer, through its online presence, has become a global merchant. Images: Courtesy of Culture Kings

Shawmut Design and Construction has been active in the Las Vegas market for nearly 15 years. And it’s safe to say, during that stretch, that Shawmut hadn’t built a retail store whose merchandise assortment includes 11,000 hats, and whose amenities include a state-of-the-art recording studio.

Those are two features of Culture Kings, the renowned streetwear brand based in Brisbane, Australia, which in early November opened its U.S. flagship store at The Forum Shops at Caesars in Las Vegas. Shawmut worked with bokor architecture + interiors (the design architect for Culture Kings’ stores in Australia and New Zealand) and Vegas-based Bunnyfish Studios (the AOR on the project) to create the two-story immersive space that had previously been occupied by four tenants, including an art gallery.

Culture Kings’ stores Down Under, as well as its wider online presence, have popularized the brand among celebrities in the sports, fashion, music, and entertainment worlds. DJs perform daily in each of its stores, whose luxury space, known as “The Vault,” displays the latest in men’s and women’s jewelry, watches, and other accessories. The stores offer over 100 leading brands and 2,000-plus styles of apparel and footwear, including 18 proprietary brands.

U.S. store adds some flourishes

 

The Vault, which displays luxury merchandise inside Culture Kings' store
The Vault displays the latest in luxury jewelry, watches, and accessories.
 

The store in Las Vegas, which took eight months to complete, is Culture Kings’ ninth, and, according to Eric Geisler, a Director at Shawmut’s office in Las Vegas, is “very similar” to the stores in Australia and New Zealand. It includes a half basketball court and a 75-ft-tall hat wall. Interactive games allow customers to play to win products. The 25,000-sf store, with 14,000 sf of retail space, is distinguished by a large staircase with LED-clad risers, a mirrored tunnel hallway that leads patrons to a “Secret Room” with exclusive merch (a feature that the chain introduced at its Auckland, New Zealand, store last year), a jumbotron and more than 50 LED screens that livestream the latest work produced by music and video artists.

The store carries over 2,000 styles of apparel
The Vegas store carries more than 2,000 styles of apparel, headwear, and footwear.

​​​

Geisler tells BD+C that his team traveled to Australia to tour Culture Kings’ stores there and to pick up on the “vibe” they send out to their customers. “The company wants to create an atmosphere that makes you want to hang out in the stores.”

To that end, the recording studio and bar are unique to the Vegas store, as is a footwear customization lounge. Throughout the store, black floor tile and metal work put the focus on the products and Culture Kings’ content. Geisler says the biggest challenge during construction was “figuring out where things went.”

A pivotal moment for growth?

 

A recording studio inside the store
The store's recording studio is available for musicians and producers to use.
 

Simon Beard, Culture Kings’ cofounder and CEO, who launched the company in 2008, told the Las Vegas Review-Journal that the cost of the Las Vegas store (which he didn’t reveal) was more than the combined total for its stores in Australia.

The Vegas store is nestled in The Forum Shops at Caesars between a Fat Tuesday restaurant and an Urban Necessities retail outlet. Culture Kings—which currently generates most of its revenue online, according to the Review-Journal—hasn’t disclosed if it has expansion plans for North America. But it’s worth noting that the company was acquired last year by a.k.a. Brands Holding Corp., which has a reputation for being a retail accelerator.

“This is a pivotal moment for Culture Kings,” a.k.a. Brands’ CEO Jill Ramsey said in a statement about the Vegas store opening. “Consumers are interacting with brands on a different level, and Culture Kings is transforming traditional retail in an unforgettable, immersive experience that can’t be replicated. I’m excited to watch the brand take off in the U.S.  and globally.”

Related Stories

Shopping Centers | Feb 6, 2024

The future of grocery store design: It may be time for the checkout aisle to check out

For grocers, the checkout aisle is one of the greatest sources of customer complaints and shrink, which directly affects their bottom line.

Giants 400 | Feb 5, 2024

Top 40 Entertainment Center, Cineplex, and Theme Park Engineering Firms for 2023

Kimley-Horn, EXP, BRPH Companies, and Alfa Tech Consulting Engineers top BD+C's ranking of the nation's largest entertainment center, cineplex, and theme park engineering and engineering/architecture (EA) firms for 2023, as reported in the 2023 Giants 400 Report.

Giants 400 | Feb 5, 2024

Top 30 Entertainment Center, Cineplex, and Theme Park Architecture Firms for 2023

Gensler, JLL, Nelson Worldwide, AO, and Stantec top BD+C's ranking of the nation's largest entertainment center, cineplex, and theme park architecture and architecture engineering (AE) firms for 2023, as reported in the 2023 Giants 400 Report.

Giants 400 | Feb 5, 2024

Top 40 Entertainment Center, Cineplex, and Theme Park Construction Firms for 2023

ARCO Construction, Turner Construction, Whiting-Turner, PCL Construction Enterprises, and Balfour Beatty US top BD+C's ranking of the nation's largest entertainment center, cineplex, and theme park general contractors and construction management (CM) firms for 2023, as reported in the 2023 Giants 400 Report.

Giants 400 | Feb 5, 2024

Top 60 Shopping Mall, Big Box Store, and Strip Center Construction Firms for 2023

Whiting-Turner, Schimenti Construction, VCC, Ryan Companies US, and STO Building Group top BD+C's ranking of the nation's largest shopping mall, big box store, and strip center general contractors and construction management (CM) firms for 2023, as reported in the 2023 Giants 400 Report.

Giants 400 | Feb 5, 2024

Top 60 Shopping Mall, Big Box Store, and Strip Center Engineering Firms for 2023

Kimley-Horn, Henderson Engineers, Jacobs, WSP, and Wallace Design Collective top BD+C's ranking of the nation's largest shopping mall, big box store, and strip center engineering and engineering/architecture (EA) firms for 2023, as reported in the 2023 Giants 400 Report.

Giants 400 | Feb 5, 2024

Top 90 Shopping Mall, Big Box Store, and Strip Center Architecture Firms for 2023

Gensler, Arcadis North America, Core States Group, WD Partners, and MBH Architects top BD+C's ranking of the nation's largest shopping mall, big box store, and strip center architecture and architecture engineering (AE) firms for 2023, as reported in the 2023 Giants 400 Report.

Retail Centers | Feb 4, 2024

‘Safe bathroom’ technology prevents fatal drug overdoses in public restrooms

‘Safe bathroom’ technology developed by a Massachusetts electrician has been proven to prevent fatal drug overdoses in public restrooms across the country. The systems use ultrasonic and infrared motion sensors connected to timers that detect slight body movements. When a system doesn’t sense motion within a set time period, it raises an alarm alerting emergency medical teams.

Giants 400 | Feb 1, 2024

Top 40 Restaurant Construction Firms for 2023

Swinerton, Shawmut Design and Construction, Gray Construction, CM&B, and Andersen Construction top BD+C's ranking of the nation's largest restaurant general contractors and construction management (CM) firms for 2023, as reported in the 2023 Giants 400 Report.

Giants 400 | Feb 1, 2024

Top 40 Restaurant Engineering Firms for 2023

Kimley-Horn, NV5 Global, Langan, RTM Engineering Consultants, and Henderson Engineers top BD+C's ranking of the nation's largest restaurant engineering and engineering/architecture (EA) firms for 2023, as reported in the 2023 Giants 400 Report.

boombox1 - default
boombox2 -
native1 -

More In Category




halfpage1 -

Most Popular Content

  1. 2021 Giants 400 Report
  2. Top 150 Architecture Firms for 2019
  3. 13 projects that represent the future of affordable housing
  4. Sagrada Familia completion date pushed back due to coronavirus
  5. Top 160 Architecture Firms 2021