The “Jack of all trades/master of none” vs. “The Specialist”—conceptually, this is the idea that distinguishes the nuances between a small architecture firm and a large architecture firm. But is that really true? Should it be true? How should this idea measure philosophically into how you run an architecture firm whether it’s large or small? This is the topic we are tackling today on Episode 89, “Small Firm Mentality.”
Special thanks to our sponsor NCARB, which is conducting a profession-wide study called the Analysis of Practice. If you are an architect, or in the process of becoming one, your participation is valued and important in shaping the future of the licensing process. Please visit ncarb.org/AOP and be a part of the change you want to see.