Sika Sarnafil Launches Social Media Campaign and Contest

Roofing specialist Sika Sarnafil is launching its social media campaign with a virtual scavenger hunt, with 12 Amazon Kindles among the prizes.

October 11, 2012 |

With 50 years of proven roofing performance over time, Sika Sarnafil, a market leader in thermoplastic roofing and waterproofing systems, is launching its social media campaign with the Sika Sarnafil Virtual Scavenger Hunt. In addition to accessing up-to-date content (e.g., maintenance tips, how-to advice, sustainability information, and other educational insights), U.S. contractors, architects, engineers, and other commercial roofing industry professionals can enter the Sika Sarnafil Virtual Scavenger Hunt contest on Facebook for a chance to win dozens of prizes, including 12 Amazon Kindles.

Sika Sarnafil’s Virtual Scavenger Hunt will be held over four weeks with four scavenger hunts, each open for one week from Tuesday, 1:00 pm ET to Sunday at 11:59 pm ET. The scavenger hunt is intended to test a player’s roofing IQ while providing valuable roofing information and tools. Each player will receive a roofing clue leading to the “treasure.” Players find the “treasure” as fast as they can to win. In each hunt, the first three eligible players to submit their “treasure” successfully will be awarded an Amazon Kindle. The next twelve players each week to submit their “treasure” successfully will receive a $15.00 Amazon gift card.

To sign up, please click here. The first scavenger hunt will begin Tuesday, Oct. 30. There is no purchase necessary to play or to win. Winners of each hunt will be notified by email and announced on the Sika Sarnafil Facebook page every Monday.

“Our Sika Sarnafil Virtual Scavenger Hunt is intended to be fun and educational,” said Jay Thomas, Director of Marketing, Sika Sarnafil. “We developed the game to help introduce our valued customers and prospects to our various social media channels while also testing their roofing knowledge. We want to give industry professionals more opportunities to discuss commercial roofing topics – with us and each other – and to provide feedback and suggestions about our company and products.”

Participants can “like” and/or “follow” Sika Sarnafil on Facebook, Twitter, LinkedIn, Google+, and YouTube to receive clues first-hand.

To enhance its social media properties, Sika Sarnafil welcomes the following content from industry professionals:
  • Customer testimonials and third-party endorsements;
  • Interesting photographs of educational value (e.g., a challenging roofing problem that needs to be solved or an interesting PVC/sustainable roofing project that followers are involved with);
  • Discussions about sustainability, PVC roofs and Sika Sarnafil products; and
  • Questions from industry professionals.

The Sika Sarnafil Virtual Scavenger Hunt is open to legal residents of the 50 United States, including the District of Columbia, who are 18 years of age or older and are working professionals within the construction, engineering, facility management, property management, architectural design, contracting, or roofing industries. Employees of Sika and its affiliates and their immediate family members are not eligible. All participants must “Like” Sika Sarnafil on Facebook and sign up on the Social Media Scavenger Hunt Facebook page to participate. Registration information and eligibility are subject to verification before prizes will be awarded. For hunts one and three, entrants must have a Twitter account to participate. Other restrictions apply. See Official Rules for full details. Odds of winning depend on the number of valid entries received. Void where prohibited by law.


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