flexiblefullpage -
billboard - default
interstitial1 - interstitial
Currently Reading

Projection mapping takes center court

Sports and Recreational Facilities

Projection mapping takes center court

Audiovisual systems that turn sports arenas into digital canvasses have become key elements of venue design.

By Dan Goldstein, AVIXA  | May 19, 2020
Washington Capitals ice with display projected on it.
Washington Capitals ice with display projected on it.

Last winter, basketball fans at Oracle Arena, then-home to the Golden State Warriors, were introduced to the PlayStation game God of War. In an elaborate, multimedia promotion, animated content took over the arena’s massive, overhanging score board and ribbon displays. It then transitioned to the basketball court itself, which turned into a snowy dystopia of projected light as the game’s characters battled in front of the sold-out crowd and countless viewers watching online and on TV.

As amazing as it was at the time, this type of projection show — using audiovisual (AV) and digital technologies to transform sports venues into new experiences — has become much more prominent. Venues are effectively using applied video as a design element. For many years, arenas have staged such shows on a temporary basis, but now more are designing the technological capability into their facilities on a permanent basis. What’s known in the AV and production industries as “projection mapping” is becoming as integral to sports venue design as digital signage and public address systems. The video content can be as varied as player profiles and promotion or sponsor marketing and engagement.

“When we do hockey ice or basketball court projection, we try to create fan engagement,” explains Mark Ouwerkerk, Director of Events and Staging for Christie Digital Systems, which makes many of the projectors and supporting technologies used in arenas. “We’re trying to get people more involved in what we’re presenting, because we believe the visual images are what they remember.”



How Projection Mapping Works

Projection mapping is the process of presenting visual content on non-traditional surfaces, such as three-dimensional objects, the outside of buildings, or on basketball courts. At the 2018 Major League Baseball All-Star Game at Nationals Park in Washington, D.C., technologists even projection-mapped the stadium’s infield. At one point, the U.S. Capitol appeared to rise from home plate.

Projection mapping combines powerful projectors, media servers, computer software, and video content to create a unique, immersive show. It’s considered mapping because the specialized software takes the visual content — usually from multiple projectors — and shapes it to fit the target surface, precisely placing (mapping) the video pixels and creating the illusion that the content has been painted virtually onto the court, ice, or infield. The system intelligently combines video streams, and often blends, warps, or otherwise manipulates the video into a uniform, digital canvas. For example, in the case of projection mapping onto an ice rink, the video perfectly fits the surface’s rounded corners and light does not spill into the seats.

“The more complex,” says Ouwerkerk, “the more technology required.” In existing arenas, he says, the positioning of elements like scoreboards and other permanent fixtures can determine where projectors must be placed and how much processing will be applied to the content to compensate for odd angles and ensure the video looks perfect.


Design Considerations

Quince Imaging, projection-mapping specialists based in Sterling, Virginia, executed the Oracle Arena and Nationals Park productions and have worked in professional and college sports venues throughout the United States. Scott Williams, Quince Imaging’s co-founder and chief operating officer says that by now, virtually every major arena has staged a projection-mapping production, but less than one-quarter have built the capability into the venue’s infrastructure as a permanent feature. Doing so takes planning and coordination among design, construction, and technology teams.

“For existing arenas, we do an engineering analysis and study and get our technical plan approved to ensure the structure can hold the system the way we intend to install it,” Williams says. “More recently, for new venues, we’ve been working with construction firms like Samet Corp. and Turner Construction at the very beginning, when it’s still in the design phase, to integrate the desired projection-mapping system in the early stages. That way we can plan for power, signal, structure, weight, and methodology, and it works very smoothly.”

Installed projection-mapping systems are usually purpose-built — specified and installed to support the intended content and experience, but not usually repurposed or reconfigured for other uses. When incorporated into a venue’s design, today’s projection-mapping systems are often treated as lighting. The same way a lighting designer creates a plot to evenly illuminate the venue, AV integrators ensure a sufficient number of projectors, installed in the right locations, will bathe the target surface in video light.



Systems Vary in Size

In sports arenas, a typical projection-mapping installation can include eight to 12 large projectors and cost $750,000 to $1 million or more, which more teams and venues see as a sound investment toward creating an exceptional live experience. Quince Imaging recently installed 18 projectors at PNC Arena in Raleigh, North Carolina, home to the NHL’s Carolina Hurricanes and college’s N.C. State Wolfpack. “They wanted the best system, designed to be the brightest, highest-resolution system in sports,” Williams says. “And it is.”

The size and scope of a projection-mapping system depends on the content the venue intends to project and characteristics of the venue itself. For example, professional sports arenas often require more projectors than college sports arenas because they must overcome ambient light from other digital signage, which teams may be contractually required to keep illuminated even when a projection show is taking place. And because ice rinks are larger than basketball courts, they typically require more projection.

Quince Imaging worked with Monumental Sports & Entertainment on Capital One Arena, which supports Washington, D.C. hockey and basketball teams. The turnkey system, which consisted of 12 high-brightness 4K-resolution projectors, maps 2D and 3D content onto the ice for the Capitals and onto the court for the Wizards, adjusting to the different size of each surface.


Mapping Exterior Surfaces

And that’s just the inside of sports venues. The next frontier will be projection mapping on the exterior of arenas and stadia. For example, Little Caesars Arena in Detroit was designed with a curved, metal-canvas “skin” on 600 feet of its outer wall. Venue operators use 12 projectors to “paint” it with digital branding, advertising, and feeds from events inside the arena. In London, AV technologists turned the roof of the O2 Arena into an enormous projection surface (16,000 square meters) with a staggering 68 projectors putting out 1.4 million lumens of light.

“Projecting on arena facades takes an installed system, too, and can be thought of like lighting or digital signage,” says Quince Imaging’s Williams. “When the venue is hosting 200 different events a year it creates an engaging experience for visitors.”

As AV technology evolves, designers can expect projection mapping solutions to be more colorful, vibrant, lifelike, and interactive. Eventually, with tracking technology, fans will be able to play games on the ice or court. “Real-time fan engagement is the next great trend in this industry,” says Williams. “We’re in territory now where we’ve never been before.”

Related Stories

Architects | Jun 6, 2023

Taking storytelling to a new level in building design, with Gensler's Bob Weis and Andy Cohen

Bob Weis, formerly the head of Disney Imagineering, was recently hired by Gensler as its Global Immersive Experience Design Leader. He joins the firm's co-CEO Andy Cohen to discuss how Gensler will focus on storytelling to connect people to its projects.

Sports and Recreational Facilities | May 30, 2023

How design supports a more holistic approach to training

For today’s college athletes, training is no longer about cramming team practices and weight lifting sessions in between classes.

Arenas | May 18, 2023

How can we reimagine live sports experiences?

A Gensler survey finds what sports fans' experiences have been like returning to arenas, and their expectations going forward.

BIM and Information Technology | May 8, 2023

What AEC professionals should know about digital twins

A growing number of AEC firms and building owners are finding value in implementing digital twins to unify design, construction, and operational data.

Collegiate Stadiums | Apr 4, 2023

6 examples of modern college training facilities

HOK discusses the future of college training facilities, with six design takeaways derived from a discussion between Dan Radakovich, Director of Athletics at the University of Miami, and Trevor Bechtold, Director, HOK’s Sports + Recreation + Entertainment practice.

Sports and Recreational Facilities | Mar 30, 2023

New University of St. Thomas sports arena will support school's move to Division I athletics

The University of St. Thomas in Saint Paul, Minn., last year became the first Division III institution in the modern NCAA to transition directly to Division I. Plans for a new multipurpose sports arena on campus will support that move.

Sports and Recreational Facilities | Mar 17, 2023

Aurora, Colo., recreation center features city’s first indoor field house, unobstructed views of the Rocky Mountains

In January, design firm Populous and the City of Aurora, Colo. marked the opening of the Southeast Aurora Recreation Center and Fieldhouse. The 77,000-sf facility draws design inspiration from the nearby Rocky Mountains. With natural Douglas Fir structure and decking, the building aims to mimic the geography of a canyon. 

Sports and Recreational Facilities | Mar 15, 2023

Georgia State University Convocation Center revitalizes long-neglected Atlanta neighborhood

Georgia State University’s new Convocation Center doubles the arena it replaces and is expected to give a shot in the arm to a long-neglected Atlanta neighborhood. The new 200,000 sf multi-use venue in the Summerhill area of Atlanta is the new home for the university’s men’s and women’s basketball teams and will also be used for large-scale academic and community events.

Sports and Recreational Facilities | Feb 27, 2023

New 20,000-seat soccer stadium will anchor neighborhood development in Indianapolis

A new 20,000-seat soccer stadium for United Soccer League’s Indy Eleven will be the centerpiece of a major neighborhood development in Indianapolis. The development will transform the southwest quadrant of downtown Indianapolis by adding more than 600 apartments, 205,000 sf of office space, 197,000 sf for retail space and restaurants, parking garages, a hotel, and public plazas with green space.

Arenas | Feb 23, 2023

Using data to design the sports venue of the future

Former video game developer Abe Stein and HOK's Bill Johnson discuss how to use data to design stadiums and arenas that keep fans engaged and eager to return.

boombox1 - default
boombox2 -
native1 -

More In Category

halfpage1 -

Most Popular Content

  1. 2021 Giants 400 Report
  2. Top 150 Architecture Firms for 2019
  3. 13 projects that represent the future of affordable housing
  4. Sagrada Familia completion date pushed back due to coronavirus
  5. Top 160 Architecture Firms 2021