flexiblefullpage -
billboard - default
interstitial1 - interstitial
catfish1 - bottom
Currently Reading

Projection mapping takes center court

Sports and Recreational Facilities

Projection mapping takes center court

Audiovisual systems that turn sports arenas into digital canvasses have become key elements of venue design.


By Dan Goldstein, AVIXA  | May 19, 2020
Washington Capitals ice with display projected on it.
Washington Capitals ice with display projected on it.

Last winter, basketball fans at Oracle Arena, then-home to the Golden State Warriors, were introduced to the PlayStation game God of War. In an elaborate, multimedia promotion, animated content took over the arena’s massive, overhanging score board and ribbon displays. It then transitioned to the basketball court itself, which turned into a snowy dystopia of projected light as the game’s characters battled in front of the sold-out crowd and countless viewers watching online and on TV.

As amazing as it was at the time, this type of projection show — using audiovisual (AV) and digital technologies to transform sports venues into new experiences — has become much more prominent. Venues are effectively using applied video as a design element. For many years, arenas have staged such shows on a temporary basis, but now more are designing the technological capability into their facilities on a permanent basis. What’s known in the AV and production industries as “projection mapping” is becoming as integral to sports venue design as digital signage and public address systems. The video content can be as varied as player profiles and promotion or sponsor marketing and engagement.

“When we do hockey ice or basketball court projection, we try to create fan engagement,” explains Mark Ouwerkerk, Director of Events and Staging for Christie Digital Systems, which makes many of the projectors and supporting technologies used in arenas. “We’re trying to get people more involved in what we’re presenting, because we believe the visual images are what they remember.”

 

 

How Projection Mapping Works

Projection mapping is the process of presenting visual content on non-traditional surfaces, such as three-dimensional objects, the outside of buildings, or on basketball courts. At the 2018 Major League Baseball All-Star Game at Nationals Park in Washington, D.C., technologists even projection-mapped the stadium’s infield. At one point, the U.S. Capitol appeared to rise from home plate.

Projection mapping combines powerful projectors, media servers, computer software, and video content to create a unique, immersive show. It’s considered mapping because the specialized software takes the visual content — usually from multiple projectors — and shapes it to fit the target surface, precisely placing (mapping) the video pixels and creating the illusion that the content has been painted virtually onto the court, ice, or infield. The system intelligently combines video streams, and often blends, warps, or otherwise manipulates the video into a uniform, digital canvas. For example, in the case of projection mapping onto an ice rink, the video perfectly fits the surface’s rounded corners and light does not spill into the seats.

“The more complex,” says Ouwerkerk, “the more technology required.” In existing arenas, he says, the positioning of elements like scoreboards and other permanent fixtures can determine where projectors must be placed and how much processing will be applied to the content to compensate for odd angles and ensure the video looks perfect.

 

Design Considerations

Quince Imaging, projection-mapping specialists based in Sterling, Virginia, executed the Oracle Arena and Nationals Park productions and have worked in professional and college sports venues throughout the United States. Scott Williams, Quince Imaging’s co-founder and chief operating officer says that by now, virtually every major arena has staged a projection-mapping production, but less than one-quarter have built the capability into the venue’s infrastructure as a permanent feature. Doing so takes planning and coordination among design, construction, and technology teams.

“For existing arenas, we do an engineering analysis and study and get our technical plan approved to ensure the structure can hold the system the way we intend to install it,” Williams says. “More recently, for new venues, we’ve been working with construction firms like Samet Corp. and Turner Construction at the very beginning, when it’s still in the design phase, to integrate the desired projection-mapping system in the early stages. That way we can plan for power, signal, structure, weight, and methodology, and it works very smoothly.”

Installed projection-mapping systems are usually purpose-built — specified and installed to support the intended content and experience, but not usually repurposed or reconfigured for other uses. When incorporated into a venue’s design, today’s projection-mapping systems are often treated as lighting. The same way a lighting designer creates a plot to evenly illuminate the venue, AV integrators ensure a sufficient number of projectors, installed in the right locations, will bathe the target surface in video light.

 

 

Systems Vary in Size

In sports arenas, a typical projection-mapping installation can include eight to 12 large projectors and cost $750,000 to $1 million or more, which more teams and venues see as a sound investment toward creating an exceptional live experience. Quince Imaging recently installed 18 projectors at PNC Arena in Raleigh, North Carolina, home to the NHL’s Carolina Hurricanes and college’s N.C. State Wolfpack. “They wanted the best system, designed to be the brightest, highest-resolution system in sports,” Williams says. “And it is.”

The size and scope of a projection-mapping system depends on the content the venue intends to project and characteristics of the venue itself. For example, professional sports arenas often require more projectors than college sports arenas because they must overcome ambient light from other digital signage, which teams may be contractually required to keep illuminated even when a projection show is taking place. And because ice rinks are larger than basketball courts, they typically require more projection.

Quince Imaging worked with Monumental Sports & Entertainment on Capital One Arena, which supports Washington, D.C. hockey and basketball teams. The turnkey system, which consisted of 12 high-brightness 4K-resolution projectors, maps 2D and 3D content onto the ice for the Capitals and onto the court for the Wizards, adjusting to the different size of each surface.

 

Mapping Exterior Surfaces

And that’s just the inside of sports venues. The next frontier will be projection mapping on the exterior of arenas and stadia. For example, Little Caesars Arena in Detroit was designed with a curved, metal-canvas “skin” on 600 feet of its outer wall. Venue operators use 12 projectors to “paint” it with digital branding, advertising, and feeds from events inside the arena. In London, AV technologists turned the roof of the O2 Arena into an enormous projection surface (16,000 square meters) with a staggering 68 projectors putting out 1.4 million lumens of light.

“Projecting on arena facades takes an installed system, too, and can be thought of like lighting or digital signage,” says Quince Imaging’s Williams. “When the venue is hosting 200 different events a year it creates an engaging experience for visitors.”

As AV technology evolves, designers can expect projection mapping solutions to be more colorful, vibrant, lifelike, and interactive. Eventually, with tracking technology, fans will be able to play games on the ice or court. “Real-time fan engagement is the next great trend in this industry,” says Williams. “We’re in territory now where we’ve never been before.”

Related Stories

Sports and Recreational Facilities | Feb 19, 2024

Sports stadium developers sweeten projects with affordable housing to gain support

In recent years, sports stadium developers have been including affordable housing in their projects to win support from local governments and community activists.

Mixed-Use | Jan 26, 2024

Entertainment districts are no longer just about sports, dining, and music

Diversity of experiences is what makes entertainment districts tick these days. That’s one reason why offices continue to be included in district proposals. And in their efforts to emerge as year-round destinations, more districts are either including residential in their proposals or supporting existing districts with housing.

Sports and Recreational Facilities | Dec 15, 2023

San Antonio Spurs’ new practice facility aims to help players win championships and maintain well-being

Designed by ZGF, the Victory Capital Performance Center uses biophilic design to promote better health and wellness on and off the court.

Giants 400 | Oct 17, 2023

Top 70 Sports Facility Construction Firms for 2023

AECOM, Turner Construction, Clark Group, Mortenson head BD+C's ranking of the nation's largest sports facility contractors and construction management (CM) firms for 2023, as reported in Building Design+Construction's 2023 Giants 400 Report.

Giants 400 | Oct 17, 2023

Top 130 Sports Facility Architecture Firms for 2023

Populous, Gensler, HOK, and HKS head BD+C's ranking of the nation's largest sports facility architecture and architecture/engineering (AE) firms for 2023, as reported in Building Design+Construction's 2023 Giants 400 Report.

Contractors | Sep 25, 2023

Balfour Beatty expands its operations in Tampa Bay, Fla.

Balfour Beatty is expanding its leading construction operations into the Tampa Bay area offering specialized and expert services to deliver premier projects along Florida’s Gulf Coast.

Mixed-Use | Sep 20, 2023

Tampa Bay Rays, Hines finalize deal for a stadium-anchored multiuse district in St. Petersburg, Fla.

The Tampa Bay Rays Major League Baseball team announced that it has reached an agreement with St. Petersburg and Pinellas County on a $6.5 billion, 86-acre mixed-use development that will include a new 30,000-seat ballpark and an array of office, housing, hotel, retail, and restaurant space totaling 8 million sf.

Sports and Recreational Facilities | Sep 1, 2023

New Tennessee Titans stadium conceived to maximize types of events that can be hosted

The new Tennessee Titans stadium was conceived to maximize the number and type of events that the facility can host. In addition to serving as the home of the NFL’s Titans, the facility will be a venue for numerous other sporting, entertainment, and civic events. The 1.7-million sf, 60,000-seat, fully enclosed stadium will be built on the east side of the current stadium campus. 

Adaptive Reuse | Aug 31, 2023

Small town takes over big box

GBBN associate Claire Shafer, AIA, breaks down the firm's recreational adaptive reuse project for a small Indiana town.

Giants 400 | Aug 22, 2023

Top 115 Architecture Engineering Firms for 2023

Stantec, HDR, Page, HOK, and Arcadis North America top the rankings of the nation's largest architecture engineering (AE) firms for nonresidential building and multifamily housing work, as reported in Building Design+Construction's 2023 Giants 400 Report.

boombox1 - default
boombox2 -
native1 -

More In Category


Mixed-Use

Entertainment districts are no longer just about sports, dining, and music

Diversity of experiences is what makes entertainment districts tick these days. That’s one reason why offices continue to be included in district proposals. And in their efforts to emerge as year-round destinations, more districts are either including residential in their proposals or supporting existing districts with housing.



Giants 400

Top 70 Sports Facility Construction Firms for 2023

AECOM, Turner Construction, Clark Group, Mortenson head BD+C's ranking of the nation's largest sports facility contractors and construction management (CM) firms for 2023, as reported in Building Design+Construction's 2023 Giants 400 Report.

halfpage1 -

Most Popular Content

  1. 2021 Giants 400 Report
  2. Top 150 Architecture Firms for 2019
  3. 13 projects that represent the future of affordable housing
  4. Sagrada Familia completion date pushed back due to coronavirus
  5. Top 160 Architecture Firms 2021