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New Papa Johns restaurant design will streamline the customer experience

Retail Centers

New Papa Johns restaurant design will streamline the customer experience

The restaurant redesign brings with it a new logo and brand identity.


By David Malone, Managing Editor | November 16, 2021
Papa Johns new restaurant design exterior
Images courtesy Papa Johns

Papa Johns has recently announced a new design for its restaurants, a new logo, and a new visual brand identity meant to modernize the experience for customers and team members.

The new customer-centric restaurant design will create a streamlined, flexible environment that will provide seamless purchasing and pick-up experiences for customers. The open-floorpan restaurant design blends modern simplicity with an experience that invites customers to enjoy their pizza.

Papa Johns crafted the new restaurant design to provide customers with better pick-up options, such as via the drive-thru, at the “Drive-Up Pick Up,” and inside at the pick-up counter, which now includes a self-service option that allow customers to get their order without waiting in line.

Papa Johns new restaurant interior design

Kitchens will now feature modular stations that allow the same space to be used for different products at different times. Team members will be better equipped with a special space to add the final touches to each pizza.

Each restaurant will also present the brand’s new visual identity, which includes an updated palette inspired by the pizza ingredients, photos celebrating the company's best pizza moments, and a new “hand drawn happiness” illustration style.

Papa Johns has begun implementing a phased approach that will gradually roll out the new experience to customers and team members in the near future.

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