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A national developer is betting on a retail rebound

Retail Centers

A national developer is betting on a retail rebound

A 700,000-sf power center near Phoenix is one of SimonCRE’s developments nationwide.


By John Caulfield, Senior Editor | January 2, 2022
Village at Prasada power center will be on 100 acres in Surprise, Ariz. Images: Suite 6 Architecture and Upward Architects
The 100-acre Village at Prasada retail power center is located in one of Phoenix's fastest-growing suburbs. Images: Suite 6 Architecture and Upward Architects

An avalanche of retail closings and bankruptcies, instigated by the coronavirus pandemic and the growing popularity of online shopping, left tens of thousands of stores vacant across the U.S. But at least one market watcher, Coresight Research, recently projected that, for the first time in five years, the 5,083 store openings that retailers announced in 2021 may have topped the 5,079 announced store closings for that year, the lowest number of closings in a half decade.

No one is arguing that retail is a healthy sector yet. But the patient is showing signs of recovery: in its Outlook for the third quarter of 2021, JLL noted that retail sales were tracking upward and that foot traffic in shopping centers was around 25 percent above 2020 levels (a low bar, admittedly). More significantly, JLL also noted that, through the first half of 2021, 41,000 leases representing 121 million sf had been signed. “For the first time since 2017, retailers will open more stores than they close.”

SimonCRE, a national commercial real estate acquisition and development company, is hoping the retail sector can get on a roll again. Among its current developments is Village at Prasada, which the company claims to be the first major power center developed in the western U.S. in over a decade.

Phase 1 of this project, whose construction started last month, will include more than 330,000 sf of retail space. The 250,000-sf Phase 2 is scheduled to begin construction later this year. The cost of developing Village at Prasada is estimated at $500 million, according to SimonCRE.

As of last month, Village at Prasada had commitments for more than 90 percent of its planned space, and had executed leases with retailers such as TJ Maxx, Costco, HomeGoods, Marshalls, Ulta, and PetSmart. The power center will also include a 61,000-sf entertainment concept with bowling and movies called Fat Cats, and a restaurant row that includes local nano-brewery O.H.S.O, and renowned Mexican restaurant Barrio Queen. (Western Retail Advisors is this project’s leasing agent.)

 

Ninety percent of the power center's space is already leased.
Ninety percent of the power center's space is already spoken for.

 

PART OF A MASTER PLAN FOR A BURGEONING SUBURB

The power center is located on 100 acres in Surprise, Ariz., one of metro Phoenix’s fastest-growing suburbs. Village at Prasada is part of a 3,355-acre master plan community by RED Development that will bring medical services, offices, hospitality, 14,000 single-family homes and 360 multifamily units to this market. The power center’s immediate trading area is projected to have a population of 220,029 by 2025, 10 percent more than its estimated population in 2020.

 

The outdoor mall will include restaurants and entertainment venues.
The outdoor mall will include several food and beverage and entertainment venues.
 

SimonCRE’s involvement in the master plan—which includes the development of two 3- and 4-story multifamily housing projects that will break ground in late 2022 and early 2023—“was borne out of a desire to not only address an unfilled demand for retail in Phoenix’s West Valley, but to be trendsetters by building something bold and new,” said Joshua Simon, CEO and founder of SimonCRE, in a prepared statement.

In an email to BD+C, the company elaborated that it “could see” a “strong enough” need for this kind of outdoor mall, corroborated by a poll of 5,100 residents who specifically requested several of the tenants that will lease space at Village at Prasada.

The Building Team on this project includes Suite 6 Architecture + Planning and Upward Architects (renderings), RKAA Architects, Upward Architects, ADA Architects Inc., HDJ Architects, and Architectural Design Guild (architects), Olsson Engineers, Cypress Civil Engineers, Bowman Consulting (engineers), and Haydon and Stout Building Contractors (GCs).

SimonCRE is slated to complete about 600,000 sf of retail space in greater Phoenix over the next two years, and has more than 1.2 million sf of retail space under development nationally.

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