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Nascent cowarehousing firm steps forward with facilities that offer a communal user experience

Industrial Facilities

Nascent cowarehousing firm steps forward with facilities that offer a communal user experience

FlexHQ partnered with Ware Malcomb to redesign spaces in existing structures.

By John Caulfield, Senior Editor | May 31, 2023
The lobby design for FLexHQ's cowarehouse. Image:Countesy of Ware Malcomb
Not your father's warehouse: The interior design of FlexHQ's cowarehouse facility features an inviting lobby space and multiple office areas. Images: courtesy of Ware Malcomb

The design firm Ware Malcomb has partnered with FlexHQ, a Los Angeles-based firm offering cowarehouse leasing solutions, to create a scalable workspace that emphasizes leasing flexibility and higher-quality and environmentally friendlier amenities than aren’t commonly found in this building type, say representatives from both companies.

Late last year, FlexHQ—which is backed by the self-storage company Storage Etc. and real estate developer KOAR International—opened its first location, a 50,000-sf warehouse in Los Angeles that offered warehouse and office spaces ranging from 300 to 3,000 sf. Sometime this summer, FlexHQ is scheduled to open a 75,000-sf cowarehouse in Denver with 67 warehouse spaces of varying sizes, along with 21 private offices, and amenities that include high-speed internet, conference rooms, daily shipping and receiving services, a communal kitchen, a professional photo studio, and podcast studio.

The Denver Post reported that FlexHQ paid $10.8 million to acquire the Denver building in September 2022. FlexHQ intends to own its cowarehouses as it grows. FlexHQ’s immediate expansion plans call for opening cowarehouses in Salt Lake City and Dallas, according to Laurent Opman, the company’s cofounder, in response to emailed questions from BD+C. The company is also exploring growth opportunities in Florida and Tennessee.

Opman says that FlexHQ was attracted to Ware Malcomb’s “deep experience” in industrial and warehouse architecture, its nationwide offices, and its close relationship with CBRE, which is providing construction management services for FlexHQ’s projects. Other members of the Building Team on the Denver project are the GC Alcorn Construction, and a local architect Intergroup Architects.

A sustainable interior design for cowarehouse facility

Tenants can lease space as their needs dictate.
As its tenants' needs change, FlexHQ's facilities offer different space options for lease.

FlexHQ has entered what can best be described as a crowded but fragmented competitive field, led by Cubework, with around 80 locations nationwide and in Canada, and several other locations scheduled to open soon, according to its website. Saltbox, with 10 locations, touts is cowarehouses as “built by entrepreneurs for entrepreneurs.” 

By offering space options, FlexHQ is appealing to startups and smaller businesses that are seeking lease flexibility as their companies’ needs change. FlexHQ, says Opman, is “rooted in the experience of its founders” in commercial real estate acquisition and development, with an emphasis on adaptive reuse. Opman adds that FlexHQ is focused on “delivering the best locations, high quality improvements, and the highest level of operation and user’s experience.”

In addition to EV charging stations, Ware Malcomb’s sustainable design for the Denver location includes upgrading and retrofitting the building’s entire lighting system, and using recycled building materials, energy saving fixtures, and green technologies that reduce the facility’s carbon footprint.

What’s different from competitors’ cowarehouses, says Hardev, is an “elevated design” with natural materials “to bring warmth to a space that is generally seen as a stark and cold environment.” Branding and graphics for wayfinding provide a “curated cowarehousing space where businesses feel a sense of community as well as foster creative energy.”

The communal experience that FlexHQ is striving to create might present price barriers for some tenants. Opman told Bisnow.com that the average rent for space in its Los Angeles facility is about 2.5 times higher than the average warehouse space, and twice what self-storage would charge.

Combining warehouse and office spaces also presents some design and engineering challenges, says Bhavini Hardev, Ware Malcomb’s Studio Manager. She explains that acoustics, functionality, user friendliness, and security are the focal points of the layout whose quiet office spaces must coexist with noisier loading and storage areas. The design takes these adjacencies into account with “strategic placement” of rooms and materials.

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