flexiblefullpage -
billboard - default
interstitial1 - interstitial
catfish1 - bottom
Currently Reading

Meet the 'urban miner' who is rethinking how we deconstruct and reuse buildings

AEC Innovators

Meet the 'urban miner' who is rethinking how we deconstruct and reuse buildings

A demolition company in the Netherlands hitches its business model to construction materials recycling.


By John Caulfield, Senior Editor | February 28, 2023
Michel Baars founded New Horizon Urban Mining to have a bigger impact on recycling materials from demolitions for new construction in The Netherlands. Photo: New Horizon
Michel Baars founded New Horizon Urban Mining to have a bigger impact on recycling materials from demolitions for new construction in The Netherlands. Photo: New Horizon

Later this year, construction is scheduled to begin on a 115-apartment elder care center for a large healthcare company in Amsterdam, The Netherlands. The project’s developer, REBORN, is working with New Horizon Urban Mining, a demolition firm that specializes in circularity, the practice of deconstructing buildings and infrastructure and selling the building products and components for reuse in new construction.

In this case, the recycled materials come from a 1990s-era Dutch National Bank office building—known locally for its shape as the “cigarette lighter”—that didn’t fit into a planned redevelopment and was torn down. Its remnants—including, prominently, interior glass and plasterboard—will have a second life as parts of other buildings, as will the 14-story tower’s glass façade, which New Horizon removed and loaded onto barges to ship to a warehouse seven miles from the jobsite.

Nearly half of the waste in the Netherlands comes from construction and demolition, yet only a minuscule portion of that waste—around 4%—is reused for residential or nonresidential building. The country, though, has set an ambitious goal to be waste-free by 2050, and Amsterdam itself plans to be building 20% of its new housing with wood and bio-based materials by 2025, and reducing by half its use of raw materials by 2030, according to the New York Times.

Construction and development firms have been debating the efficacy of a circular or regenerative economy for decades. That concept has gotten a lot more attention lately as the construction industry strives to curb the enormous waste it generates—by some estimates, one-quarter of the total waste stream in the U.S. alone—and its carbon footprint that currently accounts for nearly two-fifths of the world’s CO2 emissions. 

Michel Baars, who founded New Horizon in 2015, says he introduced the so-called cradle-to-cradle circularity model to the Dutch real estate industry when he co-owned an engineering/inspection consulting firm that was a leader in surveying and management for demolition projects. After selling that company, he recalls, “I realized I wanted to make more of an impact.” He launched New Horizon as a “risk-bearing” company for the demolition of buildings, as well as the production and distribution of building materials from “urban mining.”

Construction materials donations solicited

His 23-employee company generates 15 million Euros (US$15.8 million) in annual revenue. On average, New Horizon demolishes 500 houses and 200,000 sm of commercial buildings such as offices and hospitals per year. New Horizon’s clientele for recycled materials is building owners and developers. When BD+C interviewed Baars by email in November and December, he said his inventory from demolition was “sold out." "Our main goal is scaling up, [so] we need more demolition projects,” he added.

To keep the supply pipeline flowing, Baars says New Horizon offers discounts on the cost of demolition to clients that agree to purchase recycled building products from his company and donate their demo waste to New Horizon. Baars adds, parenthetically, that rarely are clients purchasing the same materials that come from their own demo projects. “We exchange between projects and clients,” he says.

New Horizon Urban Mining specializes in circularity, the practice of deconstructing buildings and infrastructure and selling the building products and components for reuse in new construction.
New Horizon Urban Mining specializes in circularity, the practice of deconstructing buildings and infrastructure and selling the building products and components for reuse in new construction. Photo: New Horizon

Baars doesn’t believe in owning warehouse space, so he’s worked out deals with big producers and distributors to store New Horizon’s building materials from urban mining in the same warehouses that these companies stock their own products. As the percentage of urban-mined materials becomes larger, New Horizon can more comfortably guarantee full deliveries to contractors, and even offer what Baars calls “hybrid” deliveries that combined urban-mined and newly produced materials.

To demolish buildings in ways that leave materials retrievable and reusable, New Horizon trains its employees and partners itself. An important part of this process, Baars explains, is an analysis of the buildings it plans to demolish so that New Horizon can predict its materials yield. “This is the main guideline for our partners and project leaders,” he says.

That effort is “much easier,” Baars adds, when the building being demolished, such as Dutch National’s office tower, had been constructed using prefabricated components. In fact, Baars founded and co-owns another company called The Middle of Our Street, which produces modular circular social houses. “It is the only winning strategy,” he asserts.

Navigating the building carbon footprint conundrum

Baars is convinced that circularity will make recycled building products more attractive to clients in the future because new production will be more expensive due to carbon taxes. For example, extracting and reusing gypsum from a building’s plaster significantly reduces a project’s carbon footprint because it cuts down on the amount of new gypsum that needs to be manufactured. (Baars says his method of recovery doesn’t crush the plasterboard, so it can be reused in new construction or renovation as wall systems without releasing embodied carbon.)

New Horizon also avoids most CO2 emissions associated with concrete production by reducing chunks of old concrete to a mix that can be separated into cement dust, sand, or gravel. The machines that do this are powered by solar energy, and New Horizon markets the biproduct as climate-neutral. 

New Horizon Urban Mining BD+C AEC Innovator 2023 panels
New Horizon stores its recycled materials in various manufacturer and distributor warehouses. Photo: New Horizon

The company provides 150,000 cubic meters of concrete to the Netherlands’ building industry, and 250,000 tons of other materials that include sand and stone. It is working with Rutte Group, a Dutch company that specializes in circular solutions, to supply concrete for a 300-million-Euro project to repair Amsterdam’s canal walls. The building material is made from recycled content and canal water, and produced onsite.

In the coming years, Baars sees growth for New Horizon Urban Mining coming from its concrete upcycling activities. 

“The impact of this materials loop, including the upcycling of ceramic materials, is big enough to make our demolition proposition highly competitive,” he says. And the bigger the scale of his demolition business, the greater the possibilities for urban mining and recycling opportunities in other materials.

Related Stories

AEC Business Innovation | Sep 28, 2021

Getting diversity, equity, and inclusion going in AEC firms

As a professional services organization built on attracting the best and brightest talent, VIATechnik relies on finding new ways to do just that. Here are some tips that we’ve learned through our diversity, equity, and inclusion (DE&I) journey.

Architects | Aug 5, 2021

Lord Aeck Sargent's post-Katerra future, with LAS President Joe Greco

After three years under the ownership of Katerra, which closed its North American operations last May, the architecture firm Lord Aeck Sargent is re-establishing itself as an independent company, with an eye toward strengthening its eight practices and regional presence in the U.S.

AEC Tech | Jan 28, 2021

The Weekly show, Jan 28, 2021: Generative design tools for feasibility studies, and landscape design trends in the built environment

This week on The Weekly show, BD+C editors speak with AEC industry leaders from Studio-MLA and TestFit about landscape design trends in the built environment, and how AEC teams and real estate developers can improve real estate feasibility studies with real-time generative design.

AEC Tech | Nov 12, 2020

The Weekly show: Nvidia's Omniverse, AI for construction scheduling, COVID-19 signage

BD+C editors speak with experts from ALICE Technologies, Build Group, Hastings Architecture, Nvidia, and Woods Bagot on the November 12 episode of "The Weekly." The episode is available for viewing on demand.

Smart Buildings | Oct 26, 2020

World’s first smart building assessment and rating program released

The SPIRE Smart Building Program will help building owners and operators make better investment decisions, improve tenant satisfaction, and increase asset value.

Smart Buildings | Oct 1, 2020

Smart buildings stand on good data

The coming disruption of owning and operating a building and how to stay ahead through BIM.

University Buildings | Jun 3, 2020

Renovation can turn older university buildings into high-performing labs

David Miller of BSALifeStructures offers technical advice on renovation of college and university laboratories and scientific research facilities.

Green | Mar 9, 2020

BuroHappold commits to all new building projects achieving net-zero carbon by 2030

The engineering firm also launched a long-term partnership with ILFI.

AEC Innovators | Mar 5, 2020

These 17 women are changing the face of construction

During this Women in Construction Week, we shine a spotlight on 17 female leaders in design, construction, and real estate to spur an important conversation of diversity, inclusion, and empowerment.

AEC Innovators | Aug 27, 2019

7 AEC industry disruptors and their groundbreaking achievements

From building prefab factories in the sky to incubating the next generation of AEC tech startups, our 2019 class of AEC Innovators demonstrates that the industry is poised for a shakeup. Meet BD+C’s 2019 AEC Innovators.

boombox1 - default
boombox2 -
native1 -

More In Category


AEC Innovators

3 ways the most innovative companies work differently

Gensler’s pre-pandemic workplace research reinforced that great workplace design drives creativity and innovation. Using six performance indicators, we're able to view workers’ perceptions of the quality of innovation, creativity, and leadership in an employee’s organization.



halfpage1 -

Most Popular Content

  1. 2021 Giants 400 Report
  2. Top 150 Architecture Firms for 2019
  3. 13 projects that represent the future of affordable housing
  4. Sagrada Familia completion date pushed back due to coronavirus
  5. Top 160 Architecture Firms 2021