flexiblefullpage -
billboard - default
interstitial1 - interstitial
Currently Reading

Make sure to get your multifamily amenities mix right

Multifamily Housing

Make sure to get your multifamily amenities mix right

342 developers, builders, and architects pinpoint the top multifamily amenities.


By Robert Cassidy, Editor, Multifamily Design+Construction | July 7, 2021
Interior designer Creative License International fashioned this community room for P83, a 250-unit rental community in Peoria, Ariz. 2021 Multifamily Amenities study

One of the hardest decisions multifamily developers and their design teams have to make is what mix of amenities they’re going to put into each project. A lot of squiggly factors go into that decision: the type of community (market-rate vs. affordable, for-sale, senior living, student housing, etc.), the geographic market, local recreation preferences (tennis court or putting green? bocce or billiards?), climate/weather conditions, physical parameters (availability and cost of land), and of course the budget. The permutations are mind-boggling.

Along with location and pricing, however, getting the amenity mix right is crucial to your marketing program and the ultimate success of your multifamily project. The worst thing that can happen is to install an amenity, especially an expensive one or one that takes up a lot of valuable space, and not have occupiers use it. What a waste!

It’s not only an out-of-pocket cost, it’s a lost opportunity: What other amenity would have been more popular with your renters or condominium buyers? And how much will it cost to fix the problem—if it can be fixed at all?

All this has been further complicated by the COVID-19 pandemic. Property managers across the country had to close fitness centers, pool decks, children’s playgrounds, game rooms, even business centers and lounges. Survey respondents said tenants were particularly vexed about losing the convenience of their workout spaces and swim spas, which also saved them the cost of buying an outside club membership. 

 

342 developers, builders, and architects pinpoint the top multifamily amenities 

To help you navigate this crisis, BD+C's sister publication, Multifamily Design+Construction, conducted a survey in February/March 2021 of 342 multifamily developers, builders, and architects about how amenities were affected by the COVID pandemic. The resulting 2021 Multifamily Amenities Report builds on surveys conducted in 2017 and 2019 and measures the responses of multifamily sector professionals to their use of 131 amenities—including a new one about “smart connectivity systems.”

One thing about respondents’ answers to the COVID question surprised me: more than half said they had made no changes to their amenities. For some, the work was so far along, they had to live with what they had. But others made it clear that they were going to weather the storm, no matter what. Changing their amenities mix was not on the agenda.

The other half did make changes—removing some amenities, pushing activities outdoors as much as possible. In some cases, the amenities could be modified fairly easily; for example, by putting plexiglass “shields” between pieces of workout equipment in the fitness center. These may have been temporary fixes in response to a crisis, but growing concerns about designing for occupiers’ health and wellness may turn them into permanent features of amenities packages in the future.

 


Thanks to our 2021 Multifamily Amenities Study sponsor: EXACOR™ | Huber Engineered Woods

EXACOR_Black_RGB_0.png


 

The 2021 Multifamily Amenities Report ranks 131 amenities and features across 10 building areas:  
• Top ‘smart connectivity’ systems
• Top 10 indoor amenities
• Top 10 outdoor amenities
• Top 10 recreation amenities 
• Top 10 convenience services 
• Top 10 quality of life amenities 
• Top 10 business and technology services
• Top 10 security services 
• Top children's services
• Top services for pets 
• BONUS: COVID-19 impact on amenities
• BONUS: List of ‘first-time amenities’ for developers 

For the full 16-page PDF report, visit: www.BDCnetwork.com/Amenities2021.

Related Stories

Multifamily Housing | Oct 5, 2022

Co-living spaces, wellness-minded designs among innovations in multifamily housing

The booming multifamily sector shows no signs of a significant slowdown heading into 2023. Here is a round up of Giants 400 firms that are driving innovation in this sector.

Fire and Life Safety | Oct 4, 2022

Fire safety considerations for cantilevered buildings

Bold cantilevered designs are prevalent today, as developers and architects strive to maximize space, views, and natural light in buildings. Cantilevered structures, however, present a host of challenges for building teams, according to José R. Rivera, PE, Associate Principal and Director of Plumbing and Fire Protection with Lilker Associates Consulting Engineers.

| Oct 4, 2022

Rental property owners want access to utility usage data for whole properties

As pressure from investors for ESG reporting mounts, owners of multifamily properties increasingly look to collect whole-building utility usage data.

Resiliency | Sep 30, 2022

Designing buildings for wildfire defensibility

Wold Architects and Engineers' Senior Planner Ryan Downs, AIA, talks about how to make structures and communities more fire-resistant.

Multifamily Housing | Sep 15, 2022

Toronto’s B-Line Condominiums completed using prefabricated panels

B-Line Condos, Toronto, completed using Sto Panel Technology.

Multifamily Housing | Sep 15, 2022

Heat Pumps in Multifamily Projects

RMI's Lacey Tan gives the basics of heat pumps and how they can reduce energy costs and carbon emissions in apartment projects.

Multifamily Housing | Sep 14, 2022

27 new kitchen and bath products multifamily developers and AEC teams are using for the first time

Multifamily developers and AEC project teams are adopting new kitchen + bath products and systems for the first time, according to the MULTIFAMILY Design+Construction Kitchen+Bath Survey 2022.  

Multifamily Housing | Sep 13, 2022

Take the Multifamily Kitchen + Bath survey – Maybe win one of 10 $50 gift cards

Preliminary results of 2022 Multifamily Design+Construction exclusive Kitchen + Bath survey.

Senior Living Design | Sep 8, 2022

What’s new with AQ: The top trends in active adult living

Today's 55-or-better buyers are ready to design their lives and their homes as they see fit. With so much growth on tap, builders and developers must stay apprised of trends related to home, environment, and culture of 55+ communities.

boombox1 - default
boombox2 -
native1 -

More In Category


Fire and Life Safety

Fire safety considerations for cantilevered buildings

Bold cantilevered designs are prevalent today, as developers and architects strive to maximize space, views, and natural light in buildings. Cantilevered structures, however, present a host of challenges for building teams, according to José R. Rivera, PE, Associate Principal and Director of Plumbing and Fire Protection with Lilker Associates Consulting Engineers.



halfpage1 -

Most Popular Content

  1. 2021 Giants 400 Report
  2. Top 150 Architecture Firms for 2019
  3. 13 projects that represent the future of affordable housing
  4. Sagrada Familia completion date pushed back due to coronavirus
  5. Top 160 Architecture Firms 2021

 



Magazine Subscription
Subscribe

Get our Newsletters

Each day, our editors assemble the latest breaking industry news, hottest trends, and most relevant research, delivered to your inbox.

Subscribe

Follow BD+C: