LEED Dynamic is worth the effort, says commercial real estate executive

An executive with the Irvine Companies, owner of Symphony Tower, California’s first office building to receive a LEED Dynamic plaque in its recertification, says the work it took to achieve the designation was worth the effort.

Chris Popma told GlobeSt.com that earning the plaque was the result of environmental performance strategies that were measured for effectiveness over time. The rating agency examined total energy usage, total potable water usage for the whole building, total waste generated and diverted from the landfill, transportation surveys from customers, and other factors.

The building was already operating at high environmental performance levels, Popma said, so little additional work was needed. Irvine’s marketing strategy is linked to strong efficiency and sustainability performance, so reaching for the plaque made good business sense. Buildings that do not perform at high levels would require much more investment to achieve LEED Dynamic certification.

Previous LEED certifications gave points for having green items in place, but the green features may not actually be operating optimally. LEED Dynamic looks at the actual data of water and power consumption. The plaque’s performance score is continually updated.