Located in the Bronx, KFC’s new urban inline restaurant design reflects the borough’s fast-paced, eclecticism with bolder accents and unique features evolved from the brand’s traditional American Showman restaurant design.
The project’s overall aesthetic reflects a juxtaposition between Colonel Sanders-inspired hospitality and the hustle and bustle of the Bronx. Upon entering the building, guests are greeted by a large Colonel Sanders wood focal wall and signage that features the brand’s “it’s finger lickin’ good” tagline. A brick accent wall serves as the backdrop for KFC’s signature red stripes to create a beacon visible from both the inside and the outside.
“Working with a brand historically known for its southern hospitality, we created a design that maintained the iconic experience, but also looked to fold in a distinctly edgier attitude to deliver on the feistiness of what guests see from KFC in commercials and on social media.”
See Also: World’s first drive-thru only restaurant in Australia
The seating arrangements and ordering options were designed for the on-the-go mentality of New Yorkers. The restaurant has bar seating for solo diners and a designated pick-up area for mobile and to-go orders.
The design gives the brand a modern look that captures the Colonel’s vintage flavor and marks a continued strategy to create more alternate and non-traditional formats that connect KFC with its consumers in differentiated markets.
Related Stories
Engineers | Nov 27, 2023
Kimley-Horn eliminates the guesswork of electric vehicle charger site selection
Private businesses and governments can now choose their new electric vehicle (EV) charger locations with data-driven precision. Kimley-Horn, the national engineering, planning, and design consulting firm, today launched TREDLite EV, a cloud-based tool that helps organizations develop and optimize their EV charger deployment strategies based on the organization’s unique priorities.
Retail Centers | Nov 15, 2023
Should retail developers avoid high crime areas?
For retailers resolute to operating in high crime areas, design elements exist to mitigate losses and potentially deter criminal behavior.
Retail Centers | Nov 7, 2023
Omnichannel experiences, mixed-use development among top retail design trends for 2023-2024
Retailer survival continues to hinge on retail design trends like blending online and in-person shopping and mixing retail with other building types, such as offices and residential.
Sponsored | | Oct 24, 2023
Dark Deliveries in Retail Stores
Wireless Access Control Allows for Safe Deliveries During Retail Off-Hours
Adaptive Reuse | Sep 19, 2023
Transforming shopping malls into 21st century neighborhoods
As we reimagine the antiquated shopping mall, Marc Asnis, AICP, Associate, Perkins&Will, details four first steps to consider.
Retail Centers | Sep 13, 2023
Stars are aligned for growth in luxury retail sector
JLL's Luxury report says pent-up demand and lack of available selling space are driving this market.
Adaptive Reuse | Sep 13, 2023
Houston's first innovation district is established using adaptive reuse
Gensler's Vince Flickinger shares the firm's adaptive reuse of a Houston, Texas, department store-turned innovation hub.
Giants 400 | Sep 12, 2023
Top 75 Retail Sector Engineering and Engineering Architecture (EA) Firms for 2023
Kimley-Horn, Henderson Engineers, Jacobs, and EXP head BD+C's ranking of the nation's largest retail building engineering and engineering/architecture (EA) firms for 2023, as reported in the 2023 Giants 400 Report. Note: This ranking factors revenue for all retail buildings work, including big box stores, cineplexes, entertainment centers, malls, restaurants, strip centers, and theme parks.
Giants 400 | Sep 12, 2023
Top 80 Retail Sector Contractors and Construction Management Firms for 2023
Whiting-Turner, ARCO Construction, Swinerton, and PCL top BD+C's ranking of the nation's largest retail building contractors and construction management (CM) firms for 2023, as reported in the 2023 Giants 400 Report. Note: This ranking factors revenue for all retail buildings work, including big box stores, cineplexes, entertainment centers, malls, restaurants, strip centers, and theme parks.
Giants 400 | Sep 11, 2023
Top 140 Retail Sector Architecture and Architecture Engineering (AE) Firms for 2023
Gensler, Arcadis, Core States Group, WD Partners, and NORR top BD+C's ranking of the nation's largest retail sector architecture and architecture engineering (AE) firms for 2023, as reported in the 2023 Giants 400 Report. Note: This ranking factors revenue for all retail buildings work, including big box stores, cineplexes, entertainment centers, malls, restaurants, strip centers, and theme parks.