IBM Watson is heralding in the next technology revolution from its new 150,000-sf headquarters in Manhattan’s Silicon Alley, designed by interior architect The Switzer Group.
Transforming floors four through seven of Fumihiko Maki’s glass-and-steel structure at 51 Astor Place, Switzer Group created an incubator for new applications of IBM’s breakthrough cognitive computing technology, and a design studio for next-generation programs, software, and apps.
The dedicated IBM Watson headquarters was conceived as a showcase for Watson’s capabilities, and as an inspirational workspace for Millennials and idea generators of all ages. Functionally and stylistically, the facility represents a departure for Switzer Group’s work with IBM, which dates back 40 years to the design firm’s opening in 1975—the same year IBM launched its first portable computer, weighing in at 50 lbs.
To represent Watson’s capabilities, the Building Team designed a total sensory experience on the office’s fifth floor. Architectural fins that change color with the voice of Watson surround the circumference of an immersion room, where clients can interact directly with the technology.
“Our primary goal at 51 Astor Place was to create a spirit of excitement, openness, and collaboration in order to move IBM’s business forward and help introduce Watson to developers and industry,” says Lou Switzer, CEO of the Switzer Group. “The new building’s core and shell, with floor to ceiling windows, high slab to slab height, column-less upper floors, and 360 degree light, served this objective well.”
The Switzer Group set the tone with a clean, timeless look for the interiors, combining terrazzo and textured metallic Laminam materials in the elevator banks, and lots of glass, acoustical wood with walnut veneers, European-inspired furnishings and LED lighting throughout. The fourth floor design studio is a totally flexible, open floor plan, divisible by hanging panels that double as marker boards.
Desks with all white surfaces are moveable and can be raised and lowered for standing or sitting. To counterpoint the wide open spaces, seating areas and niches for small group gatherings, and glass enclosed “phone booths” for increased privacy, are strategically situated.
“The design approach was to create a blank canvas from which IBM could operate in an ever-changing environment, one that is fluid and expansive rather than static and fixed,” says Switzer Group Creative Director Luc Massaux.
Image: The Switzer Group
The Watson experience
As demonstrated in its 2011 winning debut against top players on the game show Jeopardy, IBM’s Watson processes information more like a human than a traditional computer. The system understands natural language, develops evidence-based hypotheses, and “gets smarter” as it receives and integrates feedback.
To represent Watson’s capabilities, IBM and The Switzer Group, along with Cosentini MEP engineers and AV Services, designed a total sensory experience on the office’s fifth floor. Architectural fins that change color with the voice of Watson surround the circumference of an immersion room, where clients can interact directly with the technology. A 40 ft video wall equipped with Oblong Industries’ futuristic Mezzanine system allows visitors to move data from one screen to another with a wave of their hand.
“The real challenge was finding the best way to integrate the audiovisual and technology with the aesthetic," says Switzer Group Executive Principal Beth Holechek. "Everything had to be planned to extreme tolerances. Sensors had strict placement requirements, with a precise amount of a light, air and space needed for the system to function properly.”
Completed on an ultra-fast track in October of 2014, IBM plans to roll out Switzer’s interior design approach for IBM Watson worldwide, with work currently underway for facilities in Texas and North Carolina.
Image: The Switzer Group
Related Stories
| Aug 11, 2010
Firehouse converted to hip hot property
Sound the alarm! A 9,000-sf former firehouse is being converted into a new multipurpose space for ZUMIX, a nonprofit music and arts organization that's partnering on the project with Landmark Structures of Woburn, Mass., and the East Boston Community Development Corporation. The $2 million renovation of the 1920s structure, known as Engine Company 40 Firehouse, includes a complete gut job to ma...
| Aug 11, 2010
High-tech tower targets LEED Platinum
Construction is slated to begin on the new $38 million AI Tech Center in Hartford, Conn., in spring 2010. The Building Team, which includes Suffolk Construction Co., CBT Architects, and Jones Lang LaSalle, planned the high-tech 13-story, 259,000-sf tower to meet LEED Platinum certification. Green features include photovoltaic power, a fuel cell power plant, abundant natural lighting, and a roof...
| Aug 11, 2010
Dave Barista named chief editor of Professional Builder
David Barista has assumed the chief editor position at Professional Builder, a Reed Business Information (RBI) publication, with additional responsibility for Custom Builder, Housing Giants, and HousingZone. Barista joined RBI in 2000, shortly after graduating from Eastern Illinois University, as an editor with Building Design+Construction.
| Aug 11, 2010
And the world's tallest building is…
At more than 2,600 feet high, the Burj Dubai (right) can still lay claim to the title of world's tallest building—although like all other super-tall buildings, its exact height will have to be recalculated now that the Council on Tall Buildings and Urban Habitat (CTBUH) announced a change to its height criteria.
| Aug 11, 2010
Project is music to school's ears
Florida Gulf Coast University is building a $7.55 million Fine Arts Building on its campus near Ft. Myers, Fla. The 25,000-sf building—the first project in the school's plan for an entire music complex—will house the music program of the College of Arts and Sciences. The facility includes a 200-seat recital hall, rehearsal hall, music labs, studio rooms, and administration offices.
| Aug 11, 2010
East meets West in hospital design
The Los Angeles office of HMC Architects and the Chinese firm Shunde Architectural Design Institute won the commission to design the 2.15 million-sf First People's Hospital in the Shunde District of Foshan, China. The team's winning concept organizes a series of buildings around a dynamic, curved spine element to create an interior “eco-atrium” with outdoor green space and healing g...
| Aug 11, 2010
Voting center redesigned where it counts
A series of large-scale photographic banners by artist Rebeca Mendez soars above the newly redesigned Los Angeles County Elections Operations Center. L.A.-based Lehrer Architects completely reworked the 110,000-sf concrete warehouse, adding a new floor plan that improves work flow, bold colors, 12-foot-high dividing walls, and original artwork to create a vibrant and people-friendly environment.
| Aug 11, 2010
New pavilion planned for famous boulevard
Located in a prime spot along Santa Monica Boulevard in the Westwood neighborhood of Los Angeles, the Santa Monica Pavilion will have 9,000 sf of retail space, 35,500 sf of office space, and two below-grade parking levels when it opens in late 2010. The $10 million, three-story building extends a full length of the block to create a window wall of blue-gray translucent, fritted glass panels ove...
| Aug 11, 2010
Luxury high-rise meets major milestone
A topping off ceremony was held in late October for 400 Fifth Avenue, a 57,000-sf high-rise that includes a 214-room luxury hotel and 190 high-end residential condominiums. Developed by Bizzi & Partners Development and designed by Gwathmey Siegel & Associates Architects, the 60-story tower in midtown Manhattan sits atop a smaller-scale 10-story base, which creates a street façade t...
| Aug 11, 2010
New building focuses on public safety
The $40 million public safety building for the city of El Cajon, Calif., is under construction and slated for completion in June 2011. The five-story, 119,400-sf building will house the city’s administrative offices, a joint police and fire emergency operations center, central data center, indoor firing range, crime lab, and short-term custody facility.
