GBBN launches Atmys, rebranding its strategic data & advisory practice

Architecture and design firm GBBN has announced that its longstanding internal division focused on data, strategy, and the built environment has been rebranded as Atmys. The Atmys name, brand identity, and website were crafted to bring increased awareness to the division’s 30-year track record of helping clients—like Cincinnati Children’s Hospital Medical Center and Cincinnati Public Schools—use the data in their physical spaces to guide strategic decision making.

Building on its long history of problem solving, the new Atmys brand also represents the division’s growth and expanded service offerings.

Data-Driven Built Environment Strategy for Cincinnati Institutions and Beyond

Leading institutions increasingly rely on data to guide capital planning, workplace strategy, and portfolio optimization. Living within the architecture and design firm GBBN, Atmys is uniquely positioned to integrate built environment intelligence with strategic planning frameworks to help organizations ignite efficiency, amplify productivity, spark innovation, and drive long-term success.

What is GBBN's newest brand, Atmys?

“Atmys acts like a brain for space,” explains Atmys Director Tyler Little. “Unlike other data-insight firms, Atmys is embedded within GBBN’s integrated architecture and design practice. By pairing creative, design-led thinking with precise analysis of facility data, Atmys delivers intuitive, high-impact solutions that help clients maximize the return on their facility investments.”

Space and people define how an organization functions. Atmys connects them, bridging design, data, and day-to-day operations. Atmys’ dedicated team of analysts provide guidance and insight for the challenges business leaders and facility managers face, such as optimizing tech stacks, asset management, tracking occupancy, negotiating lease renewals, condition assessments, and interpreting data so it better informs decision making.

This leads to valuable outcomes such as more efficient space that impacts cost savings, precise grant reporting to maximize funding, and employees who transition seamlessly from new-hire to productive team member.

Recognizing the need to clearly communicate the value of a highly technical, data-driven practice, GBBN engaged two firms, Thinkhaus for brand strategy and naming and Dewhaus for brand design, to help clarify its purpose and express its role at the intersection of data, strategy, and the built environment.

“GBBN has always considered architecture beyond buildings,” says GBBN CEO Matthew Schottelkotte. “Our integrated design practice brings together architecture, design, research, sustainability, fabrication, and environmental graphic design to solve complex challenges. Atmys strengthens this capability by helping clients make sense of their building data and use it to drive smarter decisions. The new Atmys brand shines a light on its growth in service offerings and the value we’ve been delivering and will continue to deliver to our clients.”