Master plan for Greenville Arena District includes 6,500-seat outdoor amphitheater
The Greenville Arena District (GAD) unveiled an ambitious master plan that reimagines the Bon Secours Wellness Arena and its 12-acre site as a vibrant entertainment district and a gateway to the city of Greenville, S.C.
The master plan envisions a new 6,500-seat outdoor amphitheater, projected to generate an estimated $63 million each year in economic impact. This economic boost would solidify the arena's role as a key driver of Greenville's economy.
Developed by the architecture firms LS3P, LMN, and Gensler, the master plan emphasizes GAD’s commitment to being a premier hub for live events and concerts. Six core principles guided the master plan: enhancing connectivity to downtown, creating a welcoming environment, strengthening community partnerships, improving the guest experience, ensuring safety and wellness, and practicing financial stewardship while honoring the site’s history.
Trends in the entertainment industry also influenced the vision. The master plan addresses new artist needs for staging and production, adapting to shifting audience expectations, and responding to increased competition from venues in the Southeast and across the nation.
Key highlights of the master plan include:
- Modernizing back-of-house areas by adding two loading docks to the existing two docks, adding storage, and expanding dressing rooms and flex-space areas by 18,000 sf.
- Enhancements at the concourse level, adding 22,000 sf including more accessible seating, expanded restrooms, improved circulation, and additional food and beverage options. They also introduce new premium seating at various price points, redesigned entrances for better congestion management, and a new western entrance and lobby affording space for community events.
- Inspired by the area’s natural landscape and featuring a stunning new façade, the exterior design establishes an architectural landmark that embodies Greenville’s environment and progressive spirit.
- Transforming an asphalt parking lot into a vibrant entertainment district with a 6,500-seat outdoor amphitheater and a mixed-use development that will feature restaurants and retail, along with public spaces for daily community use and green areas.
- Enhanced pedestrian paths, improved sightlines, and a more pronounced sense of arrival foster a deeper connection to downtown.
The next phase of master planning will involve further design development, refinement of cost estimates, exploration of funding strategies, and ongoing engagement with stakeholders. GAD aims to finalize the plan by the end of the year, intending to begin the most critical arena improvements in 2026 or early 2027.
The project team includes: Greenville Arena District (owner/developer) and Gensler, LS3P, and LMN Architects.