2. Take a realistic look at the surrounding neighborhood.

Nov. 2, 2010

What “value-perceived” amenities are present today that were not in place when the property first came on the market? “It may be new restaurants, shops, a health facility, or new bus line,” says McCafferty. “In one case, the trees in the area had matured, and they became a huge draw for the project.”

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Mortenson opens BLUlabs research and development center to accelerate construction innovation. Photo courtesy Mortenson
Mortenson opens BLUlabs research and development center to accelerate construction innovation. Photo courtesy Mortenson