In 2020, after the coronavirus pandemic hit, millions of people were stranded in their homes with little else to do outside of remote work than watch TV. That isolation created an unprecedented demand for new and original content, which in turn sparked a proliferation of streaming services that urgently needed more production space.
In 2020, there were about 12 million sf of sound stages in North America, according to CBRE estimates. And the utilization rate of that space, which three years earlier had stood at around 70 percent, was close to 100 percent, according to a Deloitte report that evaluated the Los Angeles, New York, and Toronto markets. The “high spend” on production was creating shortages and driving demand for new sound stages, stated Deloitte.
This void has inevitably attracted investment capital. In June 2020, Blackstone paid a reported $1.69 billion to acquire a 49 percent stake in Hudson Pacific Properties, which is active in sound stage acquisition, construction, and adaptive reuse. Last August, Blackstone and Hudson revealed plans to spend nearly $1 billion to build a film and TV studio campus in the United Kingdom.
Other development investors buzzing around this sector include Hackman Capital (which earlier this month acquired 130,000 sf of sound stage space from Raleigh Studios in Hollywood, and 182,000 sf of space on Sony Pictures’ animation campus); Quixote, Trammell Crow, Amazon Studios, and Square Mill Capital Management.
The race is now on to catch up with anticipated future production demand. The Hollywood Reporter published an article last month about the “boom” in building proposals, retrofits, and competition for longer-term leases. “I’ve never seen so much activity in my career,” Robert Hale, FAIA, Partner and Creative Director with the design collective RIOS, told the trade newspaper.
ARCHITECTS GETTING IN ON THE ACTION
RIOS is among the architecture and design firms that are capitalizing on this demand. Gensler has been working with Trilith Studios in Atlanta to expand its 700-acre film studio by 220,000 sf with spaces that include production workshops, smart sound stages, and a four-story creative office center that’s scheduled to open this spring.
Before the pandemic, construction accounted for 10 percent of Relativity Architects’ soundstage work; now, it represents 50 percent, confirms Tima Bell, Assoc. AIA, Principal with the Los Angeles-based firm, whom BD+C spoke with yesterday.
Bell, who grew up in L.A. (his father, Edward, was an actor and producer, and his stepmother was the actress and competitive swimmer Esther Williams), notes that studios in general had typically preferred to lease stages on a short-term basis, for as long as they needed the space to shoot a certain film. “Netflix changed everything,” he says of the streaming platform that has become a content production juggernaut. “In fact, Netflix needed space more than it needed content.”
Netflix started taking three-year leases, and quickly locked up soundstage spaces in Los Angeles, New York, and London. Other streaming platforms that subsequently came on the scene have followed suit. So while there are still stages available for leasing, their numbers are far fewer; hence, the demand for new construction.
“I’ve been in the business a long time, and content has never slowed; it has only expanded,” says Bell. Even if the amount of content produced was static, there wouldn’t be excess sound stage space for another five years. What Bell does foresee, though, is a shift in the way movies are made toward relying more on virtual sets via Extended Reality (XR) technology.
NEW BUILDS AND RENOS ABOUND
Bell says his firm’s sound stage clients run the gamut from Internet content providers, management companies, and capital investors. Production companies still would rather lease than own space, and sound stage clients only show interest after projects have secured a permit.
The “key ingredients” in designing and building studios, Bell explains, are clear floor space (i.e., no columns), ample ceiling height, and power. And because these buildings usually require a large real estate footprint, the sound stages are often located in industrial areas of cities. For example, last year Relativity was working with Capture Studios on a remodel of an existing theater in Studio City along the Los Angeles River. For that project, the Building Team removed an oversized mezzanine and opened up the second-floor ceiling. The team also redid the building’s façade.
Relativity is currently working on adaptive reuses of two cold-storage warehouses, one that will be 90,000 sf and the other 200,000 sf, of which 120,000 sf will be stages and the rest offices.
Bell adds that his company is in the early design stages of two ground-up studio campuses. Nondisclosure agreements prevented him from saying much more beyond that the projects range from 14 to 20 acres, and 12 to 18 stages in multiple buildings sized between 15,000 and 50,000 sf.
(On its website, Relativity Architects says it is designing a 210,000-sf studio campus in Canada that will have four production stages, post-production offices, screening rooms, and support and amenities spaces. Relativity is also engaged in a project for Ace + Mission Studios in Los Angeles that, when completed, will offer 604,494 sf of space that includes three soundstages and production offices.)
Bell says his firm is in design on other sound stage projects in New York, Atlanta, and Eastern Europe. He notes that outside of Los Angeles, the availability of tax credits plays a large role in where stages are being built.
Because it has been designing sound stages for several years, Relativity Architects has a track record that newcomers to this sub-sector do not, says Bell. “With only a couple of exceptions, most of the new entrants don’t have experience with this building type, which has circulation and technology requirements.”
Sound stages also open new creative portals for Relativity’s architects and designers who previously have worked on other building types like hospitality or housing.
Related Stories
Student Housing | Apr 19, 2024
Cal State Long Beach student housing project will add 424 beds
A new $115 million project recently broke ground at California State University, Long Beach (CSULB) that will add housing for 424 students at below-market rates. The 108,000 sf La Playa Residence Hall, funded by the State of California’s Higher Education Student Housing Grant Program, will consist of three five-story structures connected by bridges.
Construction Costs | Apr 18, 2024
New download: BD+C's April 2024 Market Intelligence Report
Building Design+Construction's monthly Market Intelligence Report offers a snapshot of the health of the U.S. building construction industry, including the commercial, multifamily, institutional, and industrial building sectors. This report tracks the latest metrics related to construction spending, demand for design services, contractor backlogs, and material price trends.
MFPRO+ New Projects | Apr 16, 2024
Marvel-designed Gowanus Green will offer 955 affordable rental units in Brooklyn
The community consists of approximately 955 units of 100% affordable housing, 28,000 sf of neighborhood service retail and community space, a site for a new public school, and a new 1.5-acre public park.
Construction Costs | Apr 16, 2024
How the new prevailing wage calculation will impact construction labor costs
Looking ahead to 2024 and beyond, two pivotal changes in federal construction labor dynamics are likely to exacerbate increasing construction labor costs, according to Gordian's Samuel Giffin.
Healthcare Facilities | Apr 16, 2024
Mexico’s ‘premier private academic health center’ under design
The design and construction contract for what is envisioned to be “the premier private academic health center in Mexico and Latin America” was recently awarded to The Beck Group. The TecSalud Health Sciences Campus will be located at Tec De Monterrey’s flagship healthcare facility, Zambrano Hellion Hospital, in Monterrey, Mexico.
Market Data | Apr 16, 2024
The average U.S. contractor has 8.2 months worth of construction work in the pipeline, as of March 2024
Associated Builders and Contractors reported today that its Construction Backlog Indicator increased to 8.2 months in March from 8.1 months in February, according to an ABC member survey conducted March 20 to April 3. The reading is down 0.5 months from March 2023.
Laboratories | Apr 15, 2024
HGA unveils plans to transform an abandoned rock quarry into a new research and innovation campus
In the coastal town of Manchester-by-the-Sea, Mass., an abandoned rock quarry will be transformed into a new research and innovation campus designed by HGA. The campus will reuse and upcycle the granite left onsite. The project for Cell Signaling Technology (CST), a life sciences technology company, will turn an environmentally depleted site into a net-zero laboratory campus, with building electrification and onsite renewables.
Codes and Standards | Apr 12, 2024
ICC eliminates building electrification provisions from 2024 update
The International Code Council stripped out provisions from the 2024 update to the International Energy Conservation Code (IECC) that would have included beefed up circuitry for hooking up electric appliances and car chargers.
Urban Planning | Apr 12, 2024
Popular Denver e-bike voucher program aids carbon reduction goals
Denver’s e-bike voucher program that helps citizens pay for e-bikes, a component of the city’s carbon reduction plan, has proven extremely popular with residents. Earlier this year, Denver’s effort to get residents to swap some motor vehicle trips for bike trips ran out of vouchers in less than 10 minutes after the program opened to online applications.
Laboratories | Apr 12, 2024
Life science construction completions will peak this year, then drop off substantially
There will be a record amount of construction completions in the U.S. life science market in 2024, followed by a dramatic drop in 2025, according to CBRE. In 2024, 21.3 million sf of life science space will be completed in the 13 largest U.S. markets. That’s up from 13.9 million sf last year and 5.6 million sf in 2022.