Jupiter Entertainment is a production company that does work for TV channels as wide-ranging as A&E, Animal Planet, Discovery, and TrueTV. Its newest production studio, on the fourth floor of 136 Madison Avenue in New York City, was fitted out to meet its specific design requirements for client hosting, comfortable workspaces for employees, and efficient and functional editing suites.
The design for this $1.34 million, 20,343-sf renovated space includes three conference rooms, 17 offices located along the interior perimeter, 16 workstations, 40 benching desks, and two dozen 7- by 9-ft edit bays.
However, the original plan by Collier International, which owns this building, was to use this space as a marketing center to attract tenants. That floor was to feature a conference room, reception area, pantry, and restrooms with variations on the building’s standard finish.
Once Jupiter came on board, the project’s designer, Montroy Andersen DeMarco (MADGI) changed the program, and performed a test-fit to ensure the space would suit a production company.
This project presented some challenges, not the least being its tight four-month schedule. The required electrical load was greater than what a typical office might call for, so MADGI had to figure out how to fit all the conduits into the walls. And furniture had to be selected for some narrower-than-usual meeting and huddle rooms.
The production studio includes 24 edit bays. Image: Peter Dressel/Wilk Marketing Communications
MADGI specified a balanced design look with bright red wall sections contrasting with neutral white-and-gray palette that complement the existing concrete floors.
Part of the floor is an annexed four-story building with four skylights and views of adjacent buildings. MADGI used this layout to create the floor’s social pantry that incorporates a 12-person conference room to anchor the office’s north wing.
Linear LED lighting is used throughout the office and studio, and MADGI specified 4- x 8-ft rectangular linear LEDs to accent space.
The project Team included Phase 3 Associates (GC), and MG Engineering (MEP). Nienkämper supplied the conference room furniture.
Related Stories
Office Buildings | Nov 10, 2023
3 important early considerations for office-to-residential conversions
Scott Campagna, PE, Senior Director of Housing, IMEG Corp, shares insights from experts on office-to-residential conversion issues that may be mitigated when dealt with early.
Adaptive Reuse | Nov 1, 2023
Biden Administration reveals plan to spur more office-to-residential conversions
The Biden Administration recently announced plans to encourage more office buildings to be converted to residential use. The plan includes using federal money to lend to developers for conversion projects and selling government property that is suitable for conversions.
Government Buildings | Oct 23, 2023
Former munitions plant reimagined as net-zero federal workplace
The General Services Administration (GSA) has embraced adaptive reuse with Building 48, an exciting workplace project that sets new precedents for how the federal government will approach sustainable design.
Esports Arenas | Oct 10, 2023
Modular esports arena attracts more than gamers
As the esports market continues to grow to unprecedented numbers, more facilities are being developed by universities and real estate firms each year.
Luxury Residential | Oct 2, 2023
Chicago's Belden-Stratford luxury apartments gets centennial facelift
The Belden-Stratford has reopened its doors following a renovation that blends the 100-year-old building’s original architecture with modern residences.
Office Buildings | Sep 28, 2023
Structural engineering solutions for office-to-residential conversion
IMEG's Edwin Dean, Joe Gulden, and Doug Sweeney, share seven key focuses for structural engineers when planning office-to-residential conversions.
Adaptive Reuse | Sep 19, 2023
Transforming shopping malls into 21st century neighborhoods
As we reimagine the antiquated shopping mall, Marc Asnis, AICP, Associate, Perkins&Will, details four first steps to consider.
Adaptive Reuse | Sep 15, 2023
Salt Lake City’s Frank E. Moss U.S. Courthouse will transform into a modern workplace for federal agencies
In downtown Salt Lake City, the Frank E. Moss U.S. Courthouse is being transformed into a modern workplace for about a dozen federal agencies. By providing offices for agencies previously housed elsewhere, the adaptive reuse project is expected to realize an annual savings for the federal government of up to $6 million in lease costs.
Office Buildings | Sep 14, 2023
New York office revamp by Kohn Pedersen Fox features new façade raising occupant comfort, reducing energy use
The modernization of a mid-century Midtown Manhattan office tower features a new façade intended to improve occupant comfort and reduce energy consumption. The building, at 666 Fifth Avenue, was originally designed by Carson & Lundin. First opened in November 1957 when it was considered cutting-edge, the original façade of the 500-foot-tall modernist skyscraper was highly inefficient by today’s energy efficiency standards.
Adaptive Reuse | Sep 13, 2023
Houston's first innovation district is established using adaptive reuse
Gensler's Vince Flickinger shares the firm's adaptive reuse of a Houston, Texas, department store-turned innovation hub.
