The Society for Marketing Professional Services (SMPS) Southern Regional Conference (SRC) will bring nearly 400 architecture, engineering, and construction professionals to the Omni Hotel Fort Worth in Fort Worth, Texas, February 10–12, 2027, for three days of education, networking, and professional development focused on the business of the built environment.

The annual conference brings together AEC marketers, business developers, technical professionals, principals, and firm leaders representing more than 190 firms across Texas, Oklahoma, and Louisiana.

Hosted by six SMPS chapters throughout the Southern Region, SRC provides attendees with opportunities to learn from industry leaders, exchange ideas with peers, strengthen client and teaming relationships, and explore the trends shaping the future of AEC business.

2027 Southern Regional Conference (SRC) Features

“Some of the most valuable conversations at SRC happen because we bring together people who may work in different disciplines or markets but are facing many of the same challenges,” said Kelly Maxwell, Conference Chair and marketing manager for CM Constructors in Austin. “Fort Worth gives us an incredible setting to bring our regional AEC community together, share ideas, and build relationships that continue well beyond the conference.”

Under the theme “Steer Your Brand,” the 2027 conference embraces the spirit of its host city and will feature keynote presentations, educational tracks and breakout sessions addressing topics relevant to today's AEC professionals, along with an expanded Expo connecting attendees with technology providers, consultants, creative partners, and other resources serving the industry.

Networking will continue throughout the conference through the popular Restaurant Round-Up and a Thursday evening social at Second Rodeo Brewing in Fort Worth's historic Stockyards.

Sponsorship Opportunities Available for SMPS Southern Regional Conference

Sponsorship opportunities are now available for organizations interested in connecting with AEC decision-makers and professionals from across the Southern Region. Opportunities range from conference-wide branding and educational track sponsorships to Expo participation, transportation, networking events, and other conference experiences.

Organizations interested in sponsoring or exhibiting at SMPS SRC 2027 can learn more here.

Registration opens early September. Find out more here.

About SMPS Southern Regional Conference
The SMPS Southern Regional Conference brings together members and industry professionals from SMPS chapters across Texas, Oklahoma, and Louisiana for education, professional development, networking, and collaboration focused on advancing the business of architecture, engineering, and construction. The annual conference connects AEC marketers, business developers, technical professionals, and firm leaders while providing opportunities to share ideas and strengthen relationships across the Southern Region.