Why employee advocacy is key to social media success

Employee advocacy is key to boosting social media engagement, and employee advocacy is about more than just the promotion of a firm’s brand.

Sponsored content
December 07, 2015 |
Steven Burns
Why employee advocacy is key to social media success

Employee advocacy is key to boosting social media engagement for professional services firms, according to a recent Business 2 Community post.

And employee advocacy is about more than just the promotion of a firm’s brand by its people.

“It’s a culture of believing and buying in to the content your firm produces, and seeking out opportunities to spark discussions on social networks with other individuals who share the same passion or interest,” writes John Tyreman research specialist at Hinge Marketing.

Employee advocacy is effective, he says, because people are naturally inclined to interact with other people.

“Just the ability to see a person’s name and picture on social media can go a long way in humanizing digital interaction,” he writes.

Employees who contribute to conversations are also building their personal brand and expanding their professional network by increasing their visible expertise.

“This thought leadership reflects positively on both the firm brand and the employee, creating a two-way halo effect,” Tyreman continues.

He suggests that LinkedIn “discussions” started in groups relevant to the topic at hand can serve as a first step toward engaging with other professionals.

But he cautions that employee advocacy won’t work unless your employees buy in and take pride in the content that your firm produces, a process that doesn’t happen overnight.

Here are a few prerequisites:

  • Firm-produced content must be compelling, thought provoking, and relevant to your target audience.
  • Leaders should communicate the benefits of employee advocacy, encourage employees to be active on social media, and set goals or expectations for employee engagement.
  • Employees must know when, where, and how to share content and must also feel comfortable engaging in other conversations.

Firms that have implemented a formal employee advocacy program can measure its success in several ways: increased web traffic, growth in the number of social followers, better search engine rankings and increased number of leads from social channels.

Read more from Business 2 Community

Steven Burns | The Business Behind Design

Steven Burns, FAIA spent 14 years managing the firm Burns + Beyerl Architects, and during that time the firm’s earnings grew at an average rate of 24% per year. After founding his own software company, Steve took his management expertise to BQE Software, where he is refining their business strategy and product development for the company’s groundbreaking project accounting solution, BQE Core.

Related Blogs

January 03, 2018 | The Business Behind Design

Follow these networking strategies to grow your architectural business with the work that you want.

December 28, 2017 | The Business Behind Design

While standard financial accounting is essential for the health of your business, project accounting helps...

December 12, 2017 | Building Team | The Business Behind Design

The most cited issues are communication breakdowns, inadequate fees for the work provided, and unrealistic...

November 30, 2017 | The Business Behind Design

There are techniques you can use with your invoices that both highlight your firm’s value and make the proc...

November 16, 2017 | Architects | The Business Behind Design

Many small AEC firms don’t feel they have the time to focus and create clear marketing messages.

November 08, 2017 | BIM and Information Technology | The Business Behind Design

While AEC firms may not have the vast quantity of financial information that certain other types of busines...

November 03, 2017 | Building Team | The Business Behind Design

Having a clearly defined competitive brand and a fine-tuned marketing approach can give your firm a signifi...

October 26, 2017 | Industry Research | The Business Behind Design

Here are 5 ways to avoid a cash crunch by doing your part to help clients make their payments on time.

October 19, 2017 | AEC Tech | The Business Behind Design

For firms looking to propel their architectural design services to new heights and levels of sophistication...

October 03, 2017 | Designers | The Business Behind Design

Generally speaking, millennials want to be where the action is.

Overlay Init