What to expect in the metal building industry in 2014

Every year brings changes. This one won’t be any different. We’ll see growth in some areas, declines in others. Here’s a little preview of what we’ll be writing about 2014 when 2015 comes rolling in.

January 30, 2014 |
Gabe Savely

Every year brings changes. This one won’t be any different. We’ll see growth in some areas, declines in others. Here’s a little preview of what we’ll be writing about 2014 when 2015 comes rolling in.

Going green isn’t going anywhere. The ongoing move toward energy efficiency will only be intensifying. While energy codes have always been present, they are now being enforced by code officials. That means a greater focus on energy efficiency with products like High R-Value insulation or insulated panels, as well as technology being designed to support the green movement.  

Content marketing surges. Content marketing is changing how we talk to our buyers and potential buyers. Content marketing is how the message gets shared, whether through blogs, social media, videos or other info streams. Content marketing provides usable information to your client base that may not necessarily sell a product. 

Tablet-supported apps. Tablet use is expanding and we will see even greater usage in 2014. Two years ago, users were excited about what tablets could do. Now, they have expectations of what a tablet must do. 

Star mobile app 2.0. A faster, more connected Star mobile app is scheduled to be unveiled in early 2014. Following this initial update, planned upgrades will allow you to scan RFID tags on any material and instantly pull up the job documentation. You’ll also be able to take pictures of any issues or questions on the job site and send them directly to the Field Services department for solutions. The new app will also allow you to search for jobs by description, not just the job number. 

Technology will never replace service. Instead, technology will enhance service. A good conversation with a builder is more important than a mobile app.

Social media isn’t going anywhere. It’s part of our personal lives, our business relationships. Nearly everyone is already communicating through Facebook, Twitter, LinkedIn, YouTube, Instagram. And if you aren’t, you are likely receiving information through these channels from others who are. 

The trade industry will always be in high demand. No matter how many technological advancements occur, there is no piece of equipment or software that can erect a metal building. People are still needed to deliver that product, to assemble that product and to deliver customer service to the buyer. 

Read more on the Starbuildings blog.

Editor's Note: This is sponsored content. All text and images were provided by the sponsored company.

Gabe Savely | Metal Building Trends
Star Building Systems
Director at Star Building Systems

Gabe Savely first joined Star in 1999 as a programmer analyst after receiving his degree in Computer Science & Management. In 2001, Gabe was promoted to Manager of SBS and was instrumental in the continual development of SBS as the industry leading software it is today. In 2004, Gabe accepted the challenge of the Corporate IT Director position supporting software development for all of the RCC & NCI buildings divisions. Gabe became Director of Product Management-Customer Solutions in 2008 as part of the IT Technical Services group. In 2011, Gabe re-joined the compnay as Director of Star Building Systems. While not at work, he enjoys spending time with his wife, Rebecca, and their two daughters, Sarah and Shelby. There isn’t a sport his daughters have played that Gabe hasn’t been involved in as a Coach. 

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