Searching for a nimble, collaborative design firm for its 2&U tower project in Seattle, the construction giant ditches the traditional RFQ/RFP process for a hackathon-inspired competition.
To select an architect for our latest Seattle commercial development project – a tower called 2&U – we thought about what we really needed in our design partner, and how we could best uncover those qualities.
We knew we didn’t want to approach this procurement the way our industry traditionally does it: using a process based on RFQs and RFPs that demands significant time and resources from everyone involved with first creating, then submitting, and finally reading all the proposals.
Even more, we didn’t believe the traditional non-collaborative approach would yield what we needed. RFQs and RFPs highlight the effectiveness of a firm’s ability to work in isolation without its client. For 2&U, we needed an architect skilled at design and highly adept at handling input from the client and marketplace, to be done while addressing the constant changes inherent to urban development.
With that goal in mind, we didn’t have to look very far. Seattle’s tech community is incredibly collaborative, and it constantly embraces innovative ways to achieve high levels of collaboration to solve problems: the hackathon is one such method. What’s a hackathon? Typically, hackathons bring tech developers together to “hack” a piece of code or software to make it better. While our Seattle office was undergoing renovations this last summer, our team temporarily worked off-site in a co-working lab.
One Saturday afternoon, I stopped in to pick up items I’d left and discovered a full-scale hackathon instigated by some of our tech neighbors. I wanted to harness the same level of energy and creativity to develop a new path of collaboration for creating buildings that shape our city. Our entire team embraced this idea and extended it further.
Design ideas presented by the winning architecture firm, Pickard Chilton, at the end of the hackathon. Photo: Skanska
Here’s how we hosted the hackathon:
Step 1: We issued an RFC – a Request for Conversation – inviting nine internationally recognized design firms for 60-minute conversations. We didn’t want thick volumes of resumes and past experiences. Rather, we just wanted to get a feel if the firms were interested in our project, had passion for the work and if we would enjoy working together with them. After those conversations, it was very clear what two firms we would engage in the design hackathon itself.
Step 2: We crafted a hackathon introduction and invitation. The invitation provided further details of the project, timeline and some expectations. Beyond the basics, we also provided a creative brief that highlighted our vision for 2&U, and that shared photos of memorable spaces, shapes and textures from around the world to inspire the 2&U design.
Step 3: Our hackathon was an intense three-week event focused on testing the teams’ abilities to work with us, and dealing with change toward finding the best solutions. We even supplied the teams with Red Bull energy drink, should they find themselves pulling late nights. The process required several check-ins, and the best team fully utilized this feedback. Partway through the process, we altered the scope a bit by excluding a lot in our project, which was likely to happen during the city’s zoning process.
The results of our hackathon were remarkable: We believe this process was efficient for all involved, and it directed us to the most dynamic firm. In the end, we chose Pickard Chilton of New Haven, Conn., to be the architect of 2&U.
These images from the 2&U creative brief helped inspire the teams’ work during the hackathon.
Our strongest learning in utilizing the hackathon was that often our traditional processes might not yield the best results. We saw one firm have tremendous energy for the interview, but run into design fatigue during the hackathon. Further, we learned that by seeing our partners as customers and inspiring them to do good work, we can truly run faster as a high-performance team.
Some might say the tech industries are too different from ours to offer any relevant learnings. We remain open and curious about our customers, and believe there is much to gain in the means and methods.
About the Author: Lisa Picard is an Executive Vice President with Skanska USA. She focuses on the conceptualization, design, financing, and management of large-scale development opportunities with a particular emphasis on sustainable projects. She also provides oversight on acquisitions. Lisa has more than 18 years of experience in the development of large real estate projects, including office, residential, mixed-use, hotel and resort developments with a combined value in excess of $1.2 billion. More on Picard.