Paint pigment and performance

Paints are used both to add color and protect surfaces. The pigments in the paint not only impact the color but also its performance properties. SPONSORED CONTENT

Sponsored content
November 06, 2014 |
Jeff Alexander

Wikimedia Commons

Paints are one of the oldest synthetic substances known to man, dating back to the prehistoric times where they were used to depict scenes on cave walls. Today, paints are used both to add color and protect surfaces. The pigments in the paint not only impact the color but also its performance properties.

Organic pigments

These pigments are carbon-based, made from petroleum compounds, and more expensive than inorganic pigments. Although they provide bright, vivid colors, they are not resistant to fading and have shorter warranties. They are less opaque than inorganic pigments and therefore provide less protection from ultraviolet light. Ultraviolet light is responsible for the breaking of chemical bonds in coatings resulting in color fading and gloss reduction.

Inorganic pigments

These are widely used because their colors are more resistant to the negative effects of light and heat. Inorganic pigments are manufactured from mineral compounds, are less expensive than organic pigments, and contain fewer bright colors. 

The color palette includes earth tones, such as beige and brown. Historically, there were some bright inorganic pigments, but they contained lead and cadmium, which are rarely used today due to toxicity concerns. In some cases, both organic and inorganic pigments are used to achieve a desired color or result.

Valspar color technicians are diligent about selecting the optimum pigments for a given job, providing products that meet warranty, performance, color, and environmental goals.

Jeff Alexander | Get Inspired: Color and Coatings

Jeff Alexander, Sherwin-Williams Coil Coatings VP of Sales for the Coil and Extrusion division has been with Sherwin-Williams (formerly Valspar) since 1997. He has an entrepreneur spirit and has thrived in building relationships with our customers. Jeff has fully immersed himself in all levels of the coating industry and enjoyed his term as National President at NCCA (National Coil Coating Association).  He is focused on continuing to educate customers on the paint industry.

Related Blogs

August 17, 2018 | Coatings | Get Inspired: Color and Coatings

The Sherwin-Williams Coil Coating products you know and trust are designed to keep your buildings beautiful...

August 07, 2018 | Senior Living Design | Get Inspired: Color and Coatings

 A housing community offering beautiful views of the Detroit River and Belle Isle as the city's waterfront...

July 31, 2018 | Coatings | Get Inspired: Color and Coatings

Color has the power to help us go within and reset.

July 24, 2018 | Roofing | Get Inspired: Color and Coatings

As metal roofing soars in popularity, so do the aesthetic options. 

January 15, 2018 | Get Inspired: Color and Coatings

Achieve a vibrant, metallic finish with only two coats

December 19, 2017 | Coatings | Get Inspired: Color and Coatings

Energy efficiency is a top priority to lower operating costs and protect the environment.

December 13, 2017 | Coatings | Get Inspired: Color and Coatings

Our two-coat formulation of fluoropolymer resin ensures exceptional color and durability in a variety of cl...

November 28, 2017 | Coatings | Get Inspired: Color and Coatings

PVDF coatings are a resin-based coating system.

The exterior of the Alford Inn
November 08, 2017 | Coatings | Get Inspired: Color and Coatings

The inn’s “jeweled center” consists of a 39-foot domed skylight across the conservatory.

The Smithsonian Museum
October 11, 2017 | Coatings | Get Inspired: Color and Coatings

The design process involved bringing talented minds together to create something truly unique. 

Overlay Init