flexiblefullpage -
billboard - default
interstitial1 - interstitial
catfish1 - bottom
Currently Reading

Mosaic of desert tones converges on ASU Campus

Sponsored Content

Mosaic of desert tones converges on ASU Campus


Jeff Alexander | August 17, 2015
Mosaic of desert tones converges on ASU Campus
Mosaic of desert tones converges on ASU Campus

Since 2008, the Walter Cronkite School of Journalism & Mass Communication at Arizona State University has served as a striking addition to the downtown Phoenix campus. The 223,000-sf multi-use building makes an artistic statement and adds texture, with a mosaic of color that matches the landscape.

A clever arrangement of Valspar's Fluropon PVDF coatings in Colonial Red, Copper Penny, and Terra Cotta Red on metal panels, clad with Metallic Silver, creates a stunning façade.

“This world-class structure truly shows off the versatility of our panels,” says Pat Lanning, Marketing Manager for Metal Sales. “When inspired design meets high-quality, visually captivating products, the result is an outstanding architectural presentation, like that of the Walter Cronkite building.”

The multi-tiered common area at the center of the building and a dramatic main entrance invite visitors into the spaces, while shaded areas along the building’s perimeter encourage outdoor enjoyment.

The mid-rise project is bustling with activity, with offices, retail spaces, restaurants, classrooms, computer labs, professional newsrooms, and a large PBS station.

The building earned LEED Silver certification by the U.S. Green Building Council. High-quality Valspar coatings endure the hot Arizona sun and ensure durability and visual appeal for many years to come.

More from Author

Jeff Alexander | Mar 19, 2019

Green innovation in the construction industry

Although individual companies can make a difference, collaboration is crucial for creating the most significant impact.

Jeff Alexander | Aug 17, 2018

Anti-graffiti coatings keep projects pristine

The Sherwin-Williams Coil Coating products you know and trust are designed to keep your buildings beautiful and free of graffiti.

Jeff Alexander | Aug 7, 2018

8330 On the River

 A housing community offering beautiful views of the Detroit River and Belle Isle as the city's waterfront is undergoing dramatic restoration.

Jeff Alexander | Jul 31, 2018

Color trends: Hit pause

Color has the power to help us go within and reset.

Jeff Alexander | Jul 24, 2018

Metal roofs take the residential market by storm

As metal roofing soars in popularity, so do the aesthetic options. 

Jeff Alexander | Jan 15, 2018

Metalescent coatings bring shimmer to projects

Achieve a vibrant, metallic finish with only two coats

Jeff Alexander | Dec 28, 2017

Cool coatings reduce heat islands

Innovative products can help lower energy costs and mitigate the heat island effect

Jeff Alexander | Dec 19, 2017

Which Fluropon coating is best for your next project?

Energy efficiency is a top priority to lower operating costs and protect the environment.

Jeff Alexander | Dec 13, 2017

Why are Valspar’s 70% PVDF coatings world famous?

Our two-coat formulation of fluoropolymer resin ensures exceptional color and durability in a variety of climates.

Jeff Alexander | Nov 28, 2017

What is PVDF?

PVDF coatings are a resin-based coating system.

boombox1 - default
boombox2 -
native1 -

More In Category


Senior Living Design

8330 On the River

 A housing community offering beautiful views of the Detroit River and Belle Isle as the city's waterfront is undergoing dramatic restoration.



halfpage1 -

Most Popular Content

  1. 2021 Giants 400 Report
  2. Top 150 Architecture Firms for 2019
  3. 13 projects that represent the future of affordable housing
  4. Sagrada Familia completion date pushed back due to coronavirus
  5. Top 160 Architecture Firms 2021