Mosaic of desert tones converges on ASU Campus

The campus building serves as a striking addition to downtown Phoenix

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August 17, 2015 |
Jeff Alexander
Mosaic of desert tones converges on ASU Campus

Since 2008, the Walter Cronkite School of Journalism & Mass Communication at Arizona State University has served as a striking addition to the downtown Phoenix campus. The 223,000-sf multi-use building makes an artistic statement and adds texture, with a mosaic of color that matches the landscape.

A clever arrangement of Valspar's Fluropon PVDF coatings in Colonial Red, Copper Penny, and Terra Cotta Red on metal panels, clad with Metallic Silver, creates a stunning façade.

“This world-class structure truly shows off the versatility of our panels,” says Pat Lanning, Marketing Manager for Metal Sales. “When inspired design meets high-quality, visually captivating products, the result is an outstanding architectural presentation, like that of the Walter Cronkite building.”

The multi-tiered common area at the center of the building and a dramatic main entrance invite visitors into the spaces, while shaded areas along the building’s perimeter encourage outdoor enjoyment.

The mid-rise project is bustling with activity, with offices, retail spaces, restaurants, classrooms, computer labs, professional newsrooms, and a large PBS station.

The building earned LEED Silver certification by the U.S. Green Building Council. High-quality Valspar coatings endure the hot Arizona sun and ensure durability and visual appeal for many years to come.

Jeff Alexander | Get Inspired: Color and Coatings

Jeff Alexander, Valspar’s VP of Sales for the Coil and Extrusion division has been with Valspar since 1997. He has an entrepreneur spirit and has thrived in building relationships with our customers. Jeff has fully immersed himself in all levels of the coating industry and enjoyed his term as National President at NCCA (National Coil Coating Association).  He is focused on continuing to educate customers on the paint industry.

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