Manhattan's New Museum debuts first museum-led incubator space

Part studio, part shared workplace, part lab, and part professional development program, NEW INC connects design with technology, the arts with the market, students with seasoned practitioners, and the museum with the world.

June 28, 2015 |
GenslerOn
New Museum debuts first museum-led incubator space

NEW INC, the New Museum's incubator. Image © New Museum

This post is part of Gensler's series on Academic Incubators.

In November, the New Museum opened the doors of NEW INC, the first museum-led incubator. Just as incubators in the business and tech worlds nurture start-ups by providing mentorship, professional services, and a collaborative environment, the New Museum’s incubator cultivates innovations in design among emerging practitioners.

Part studio, part shared workplace, part lab, and part professional development program, NEW INC connects design with technology, the arts with the market, students with seasoned practitioners, and the museum with the world.

NEW INC is located in a small loft building next to the New Museum, at 231 Bowery Street. Unlike the typical classical or sleek modern exteriors we’ve come to expect from museums and cultural sites, the New Museum’s latest addition embraces its urban surroundings.

 

NEW INC, the New Museum's incubator. Image © New Museum

 

Gensler, in collaboration with the design firm SO-IL, preserved the original architecture and materials—brick, terracotta, steel—in the rough. With large windows bringing in the harbor-side light, the incubator space recreates the ideal studio—open and bright, with long desks, a variety of collaborative work areas, event and class-A prototyping space to accommodate different work styles and events. It’s like a tabula rasa—the ultimate in flexibility and choice.

The 11,000 sf of minimal infrastructure and reconfigurable furniture are meant to keep things from getting rigid and provoke collaborative exploration.

Underpinning that minimal and un-programmed aesthetic is a nuanced understanding of the fluid dynamics that the incubator cultivates. The one hundred selected NEW INC members spend six months to one year developing new ideas, practices, and their own professional direction. NEW INC also curates an annual events program suited to each cohort, including weekly master classes and workshops, skillshares, hackathons, public symposia, and monthly critiques. The idea is to create conversation between artists and practitioners such as New Museum curators, entrepreneurs, gallerists, designers, and other experts.

Current members include artist Ashley Zelinskie, whose future-focused work blurs the lines between art and technology; REIFY, one of the fastest growing companies at NEW INC that uses a range of 3-D printing materials (from coconut husk to bronze), and transforms sound waves into sculptural objects that can also be listened to; and The Principles, a collaboration between an architect, master craftsmen and industrial designer that aims to unite the disparate facets of architecture, fabrication, and industrial design.

Alongside this group of eclectic members are students and faculty from Studio-X of the Columbia Graduate School of Architecture, Planning, and Preservation (GSAPP). Studio-X is an interdisciplinary lab comprised of planners, architects, landscape designers, (etc.) undertaking research across the globe—spanning Johannesburg to Rio, Istanbul to Mumbai. Both of these groups intermingle, learn from, and collaborate with the affiliates of the New Museum. This includes not only its in-house artist-in-residence, curators, and public programs, but its global partners including IDEA CITY and Rhizome.

NEW INC ‘s arts and technology-driven framework offers an expanded field of resources and practices for Studio-X to pioneer experimentation. Incubators bring students together with professionals for mutual benefit. Students receive guidance in developing their projects and linking up to the market, while professionals get experience, connections and the opportunity to develop their own ideas within an institutional framework designed to promote innovation. Together they work and experiment, through different vantages of art, tech, architecture and design, to produce innovative projects that can take the form of living buildings, apps, counter-surveillance clothing, and interactive stories.

 

NEW INC, the New Museum's incubator. Image © New Museum

 

The New Museum was among the first to challenge the traditional museum model—permanent collection, fixation on the past, separation from the public world—and it has continuously pushed it in order to work in concert with other organizations and fields and to expand the cultural relevance of museum practices. The spirit of long-term exploration has steered the Museum since its inception, and still leads the way at NEW INC. It’s an exploration driven by an uncompromising dialogue with the urgent issues of the day. Those provocative intersections are the critical junctures where innovation occurs. To that end NEW INC is itself designed to fuse creative entrepreneurs working creatively at—and on—those junctures, and to recast culture in the process.

About the Author: Bevin Savage-Yamazaki has for many years worked collaboratively with artists, she recently installed a series of large complex art installations for Chris Burden and Carsten Höller at the New Museum. Prior to working at Gensler she worked on the construction of contemporary art museum Dia:Beacon, in Beacon, NY and has worked with artist’s Vito Acconci, Leni Schwendinger and Dennis Oppenheim on various projects in Europe and the US. She recently spoke at the Mountain Plains Museum Association Annual Conference in Aspen, CO on re-envisioning museums to further audience engagement. Learn more about Gensler's Education and Culture practice by contacting her at bevin_savage-yamazaki@gensler.com.

GenslerOn | Gensler

Published by Gensler, a global design firm with 5,000 practitioners networked across five continents, GenslerOn features insights and opinions of architects and designers on how design innovation makes cities more livable, work smarter, and leisure more engaging. Our contributors write about projects of every scale, from refreshing a retailer’s brand to planning a new urban district, all the while explaining how great design can optimize business performance and human potential. For more blog posts, visit: http://www.gensleron.com.

Related Blogs

People sitting in an indoor collaboration space

JLABS @ TMC, part of a network of life science incubators meant to catalyze discovery in the field. Photo: Shau Lin Hon, Slyworks Photography.

August 11, 2017 | Healthcare Facilities | GenslerJohn J. parman

Healthcare exemplifies how technology innovations like digital connectivity and artificial intelligence are...

A rendering of the Hub on Causeway

The Hub on Causeway. Rendering courtesy of Gensler

July 27, 2017 | Retail Centers | GenslerDavid Glover

Consumers expect more from retailers and brands than ever before.

Image © The Student Hotel, Photography by Kasia Gatkowska

July 19, 2017 | Multifamily Housing | GenslerJonathan Breen and Diana Lee

The Student Hotel is representative of a new model for delivering housing solutions for students globally. ...

June 29, 2017 | Healthcare Facilities | GenslerTama Duffy Day

Out of the many insights that night, everyone agreed that the healthcare industry is ripe for disruption an...

May 23, 2017 | AEC Tech | GenslerWilliam Ringer

As AI proves safe, big business will want to reduce overhead.

Gensler’s Sleep Set 2016 concept. Image © Gensler.

May 19, 2017 | Hotel Facilities | GenslerNicola Law

There’s a shift from accommodating to specific market niches towards places that can adapt to changing mood...

Image © Carvana.

April 27, 2017 | Retail Centers | GenslerDeeg Snyder

Significant changes are underway as automotive manufacturers and retailers try to anticipate consumer deman...

Moffitt Cancer Center Core Laboratory. Image © Gensler

April 13, 2017 | Laboratories | GenslerJustin Cratty and Erik Lustgarten

While most labs are designed to achieve that basic functionality, a transformational lab environment priori...

Image: Jasper Sanidad.

March 28, 2017 | Architects | GenslerNick Bryan

Restroom access affects everyone: people with medical needs or disabilities, caretakers, transgender people...

Image © George Clerk.

February 20, 2017 | Hotel Facilities | GenslerClaire Richmond

Change is inevitable and it impacts on everything, not least on the way we design.

Overlay Init