Make a statement by the sea

With salt stray and intense summer sun, coastal coatings take a real beating. When selecting a coating in these harsh environments, it is essential to select one formulated to withstand sea salt and ultraviolet rays.

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April 03, 2015 |
Jeff Alexander
Make a statement by the sea

Photo: Chase Lindberg/Flickr

With salt stray and intense summer sun, coastal coatings take a real beating. When selecting a coating in these harsh environments, it is essential to select one formulated to withstand sea salt and ultraviolet rays. Valspar’s Flurothane Coastal coating system is a premium fluoropolymer (PVDF) system specifically formulated for coastal environments.

This field-proven exterior finish provides exceptional protection from ultraviolet rays and chalking within 1,500 feet from the coast, while providing outstanding color retention. The end results are roof and wall panel systems that withstand coastal environments.

“Flurothane Coastal was the first system where we made the decision to offer 20-year film integrity warranty for projects using HDG/Galvalume & Aluminum within 1,500 feet from the coast,” explains Pete Jung, Technical Manager for coil coatings at Valspar.

An innovative thick-film primer application gives this coating system excellent performance characteristics. “Flurothane Coastal includesa 1.0 to 1.2 mils of coastal primer, combined with a top coat of .7 to .8 mils, resulting in 1.7 mils minimum of total film,” says Jung. “This is almost double the thickness of the standard [Fluropon] product, with the majority of the thickness coming from the coastal primer.”

Flurothane Coastal contains 70% PVDF fluropolymer resin and is available in a wide variety of colors and finishes, including Solar Reflective coatings and Mica/Metallic finishes. It is an ideal coating system for ocean-side construction projects such as resorts, office buildings, and high rises up to the water’s edge–that make a statement. 

Jeff Alexander | Get Inspired: Color and Coatings

Jeff Alexander, Sherwin-Williams Coil Coatings VP of Sales for the Coil and Extrusion division has been with Sherwin-Williams (formerly Valspar) since 1997. He has an entrepreneur spirit and has thrived in building relationships with our customers. Jeff has fully immersed himself in all levels of the coating industry and enjoyed his term as National President at NCCA (National Coil Coating Association).  He is focused on continuing to educate customers on the paint industry.

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