How color shapes our world

Regardless of age, culture, and training, color creates shared mood associations and shifts our perceptions.

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April 14, 2017 |
Jeff Alexander

Like music, color is an international language that everyone understands. Regardless of age, culture, and training, color creates shared mood associations and shifts our perceptions.

Pastel yellow, for example, creates a vibrant and calming effect. White is a neutral and sterile color that conveys emptiness. Red, by contrast, is considered an arousing and stimulating color that is commonly associated with passion and aggression.

At Valspar, we understand that color shapes the human experience and the built environment. We believe it can lift moods and transform a structure. As a result, we have created over 20,000 colors in our labs. In fact, Valspar has the expertise to create nearly every color under the sun.

Valspar has helped numerous important projects come to life with color. The LEED Gold-certified facility for the Humane Society Silicon Valley has a vibrant palette of Valspar coatings. Space Shuttle Atlantis exhibit at the Kennedy Space Center Visitor Complex perfectly mirrors the color scheme of the rocket that launched Atlantis into space with a custom Prismatic Red Coral Yellow. A dramatic, full-scale remodel of a builder’s residence in Maryland contains bold colors and features aluminum metal panels coated in black.

 

At Valspar, we understand that the use of color is both an art and a science. Our high-performance architectural coats stand up to the elements and keep projects pristine.

Do you want to learn more about the endless color possibilities with Valspar? Visit our online color library.

Jeff Alexander | Get Inspired: Color and Coatings

Jeff Alexander, Valspar’s VP of Sales for the Coil and Extrusion division has been with Valspar since 1997. He has an entrepreneur spirit and has thrived in building relationships with our customers. Jeff has fully immersed himself in all levels of the coating industry and enjoyed his term as National President at NCCA (National Coil Coating Association).  He is focused on continuing to educate customers on the paint industry.

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