Corporate values as workplace drivers

Connecting personal values to company values is important to millennial workers.

August 01, 2017 |
Cannon Design Blog
A rendering of Brunswick's current Headquarters

Corporate values are having a moment. A few months ago during this year’s Super Bowl, more than one commercial highlighting company principles or beliefs was featured: 84 Lumber’s CEO noted its values-driven ad was specifically designed to attract young workers to the company.

Connecting personal values to company values is important to millennial workers, but there are more substantive, lasting ways to communicate these messages than a multi-million dollar Super Bowl ad. Using the workplace to tell a company’s story, its evolution and innovations can be a great way to show prospective young employees that a company is more than its profit margin.

We’re working with a couple of clients that have prioritized an authentic story in recruiting this generation of workers.

Our master plan for Clorox includes re-centering Oakland as the head, heart and soul of this multi-national company. A new innovation hub will introduce visitors to the Clorox story, including its century-long commitment to the city. This expansion will complement our recently completed redesign of a floor that includes overt references to trusted Clorox brands.

In Brunswick’s current HQ, millennials expressed significantly lower satisfaction than other age cohorts with the workplace. Our newly designed workplace aims at celebrating a new set of values – creating a more dynamic, less quiet environment with universal access to natural light, a higher degree of collaborative space and a wider range of settings to support great work, concentration, learning and social interaction.

Cannon Design Blog | CannonDesign
Cannon Design

CannonDesign’s blog is a place for the global design firm to share thoughts and news related to their current efforts to help transform businesses, educational models and health paradigms. The firm engages diverse perspectives and expertise to deliver proven, innovative solutions to our most important partners, our clients. Our global network of more than a thousand professionals enable us to create design solutions to the greatest challenges facing our clients and society. www.CannonDesign.com

Related Blogs

August 10, 2018 | Hotel Facilities | CannonDesignTina Manis

Responding to these shifting expectations, building owners and design teams working in other markets now re...

Maryland's Cole Fieldhouse
March 30, 2018 | Sports and Recreational Facilities | CannonDesignChristopher Whitcomb

CannonDesign recently shared new images of two collegiate sports projects with interesting ties to college...

February 08, 2018 | Architects | CannonDesignMichael Tunkey

Cities change constantly, but given the numerous disruptive factors spanning technology, policy, climate an...

The awning outside an emergency room

Pixabay Public Domain

August 30, 2017 | Healthcare Facilities | CannonDesignElisabeth Perreault

The Golisano Center for Community Health offers integrated care to adults and children.

April 17, 2017 | BIM and Information Technology | CannonDesignBrian Skripac

Now more than ever, owners are becoming extremely focused on leveraging BIM to deliver their projects.

Rendering for the new Afganistan International Organization for Migration.

October 31, 2016 | Healthcare Facilities | CannonDesignMichael McManus

The communications challenges don’t even begin to compare to the inherent challenges of designing for a dev...

Pixabay Public Domain

October 06, 2016 | CannonDesignChris Lambert

We consistently recommend that workplaces share collaborative spaces and quiet, private spaces, writes Cann...

Can you make a new building as cool as a warehouse?

Warehouse Office Community Space. Images courtesy Cannon Design

May 09, 2016 | Office Building Design | CannonDesignRobert Benson

CannonDesign's Robert Benson insists that the industry needs to start looking at traditional office spaces...

3 key trends in student housing for Boston’s higher education community

Image: University Student Living.

April 04, 2016 | University Buildings | CannonDesignLynne Deninger

The city wants to add 18,500 student residence beds by the year 2030. CannonDesign's Lynne Deninger identif...

Ohlone Community College’s Academic Core project in Fremont, Calif., introduces three new academic hybrid buildings that build community and enhance learning. Rendering courtesy CannonDesign

March 11, 2016 | University Buildings | CannonDesignCarisima Koenig

Even in the face of funding challenges and historic precedent, there are emerging examples of how partnersh...

Overlay Init