Are you a communication facilitator or manager? Can you be both?

March 07, 2013 |
Sasha Reed

A commenter posed an interesting question to a recent post of mine: “Would you rather work with a facilitator or manager?” It is his observation that in our process to manage communication and interactions on projects we often times are more concerned with control than keeping everyone informed. This then led him to ask, “Do we really have a communication issue or a control issue?” Well, my question in response is, “Why can’t we have both?  Is there such a thing as controlled collaboration?”

One of the fundamental challenges for both project leaders and technology providers is this conundrum – how do you give access to all, reaping the benefit of shared information without compromising control? This is a very real concern whenever open collaboration is proposed in the AEC industry, or any industry for that matter. How do I ensure what I say is documented and archived so that I feel comfortable enough to participate in an open forum? 

Well one solution offered up by a fellow commenter was to leverage a RACI diagram or Responsibility Assignment Matrix, to clearly define who plays what role in the process of project decisions. Sounds like a great way to prioritize who needs to be looped in and when. But once you determine the flow of information how do you provide a forum for discussion?

One way to offer both an open forum for discussion and a proven method for archiving those discussions is to leverage technology. Screen sharing technologies fall short for this reason, as there is no way to document or archive what we discussed without transcribing someone’s notes, or recording the entire session (and who has time to go back and listen through that?).

As an alternative, when you use documents such as PDFs, which preserve the underlying content but allow a layer of markups on top, you enable feedback to be easily distinguished from original content. But what about control, and distinguishing one reviewer’s comments from another? Ideally, I want you to see my comments as soon as they are made and I benefit from seeing yours in real time, but how do I ensure you or anyone else can’t edit, delete, or change my comments? Well, a few years ago, this was a true conundrum for facilitating conversations electronically. However, today leveraging the cloud, there’s the ability to enable owners’ rights to PDF comments so that no one but the owner can change, edit or delete that comment. This gives you the best of both worlds, the ability to facilitate open collaboration with just enough control so that you don’t have to manage the process any longer.

How are you solving the competing interests of facilitating and managing communication? I’d love to hear more thoughts on this topic.

Sasha Reed | Digital COM
Bluebeam, Inc.
Vice President of Strategic Development

As Vice President of Strategic Development at Bluebeam, Inc., Sasha Reed collaborates with leaders in the architecture, engineering and construction industry to guide Bluebeam’s technology, partnerships and long-term goals. She joined Bluebeam in 2007 and co-created the Concierge Approach, a distinctly branded process of customer engagement, product feedback and solution delivery to which much of Bluebeam’s success is attributed, and which today is replicated at every organizational level.

Sasha is known industry-wide as a “conversation facilitator,” creating platforms for exchanges necessary to digitally advance the industry, including the BD+C Magazine Digital COM Blog, which she authors and manages. She’s been a featured presenter at numerous national and international conferences, including the 2014 Design-Build Institute of America (DBIA), Federal Project Delivery Symposium and NTI Danish BIM Conference. Sasha also co-chairs the Construction PDF Coalition, a grassroots effort to provide a common industry framework from which to create and maintain construction PDF documents, serves on the City College of San Francisco BIM Industry Council, and is Advisor to the Board of Direction for the National Institute of Building Sciences BuildingSMART Alliance.

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