Amenities war no more? Research report explores multifamily market

Multifamily developers show no signs of pulling back on specialty spaces and unique offerings in an effort to attract high-quality tenants, according to new research from Multifamily Design+Construction.

July 31, 2019 |
David Barista
Amenities war no more? Research report explores multifamily market

The skylit 75-foot, three-lane lap pool at Hub, a 54-story rental tower of 750 apartments (150 affordable) in Brooklyn, N.Y., designed by Dattner Architects. Photo: Evan Joseph, courtesy Dattner Architects

Bark parks, bicycle kitchens, bowling alleys, dog washing stations, golf simulators, karaoke rooms, on-site daycare, Peloton cycling studios, pickleball courts, refrigerated food lockers, surfboard storage units.

There’s no limit to the lunacy in the multifamily amenities game. Whether the so-called “amenities war” is just speculative frenzy or the new normal in multifamily development, real estate developers show no signs of pulling back on specialty spaces and unique offerings in an effort to attract and retain high-quality tenants and buyers. This, according to the newly released Multifamily Amenities 2019 survey, conducted by BD+C’s sister publication, Multifamily Design+Construction.

The survey of 307 designers, contractors, and developers found that, despite the rise of highly specialized spaces, the most popular amenities are tried and true.

Lounge areas, fire pit/grill, outside storage, rooftop terrace deck, and walking paths were the five outdoor amenities cited most often by respondents. When asked about indoor amenities, respondents pinpointed in-unit washer/dryer, indoor lounge, community kitchen, coffee bar/café, and reading/library area as the most-desired spaces.

Surprisingly, bocce court made the top-five “recreation amenities” list, along with billiards table (No. 1 on the list), game room/arcade, basketball/volleyball court, and jogging/walking path. When asked about “business services,” free building-wide WiFi topped the list (duh!), followed by conference room, electric vehicle charging station, business center, and computer room/lounge.

This is just a sneak peek at the findings of the Multifamily Amenities 2019 survey. To download a free PDF with the complete survey findings, visit BDCnetwork.com/Amenities2019 (short registration is required).

David Barista | BD+C Editors
Building Design+Construction
Editorial Director

David Barista is Editorial Director of Building Design+Construction and BDCnetwork.com, properties that combined reach more than 100,000 commercial building professionals, including architects, engineers, contractors, and building owners. David has covered the U.S. construction industry for more than a decade, previously serving as Editor-in-Chief of BD+C, Professional Builder, Custom Builder, and HousingZone.com. He has won numerous editorial awards, including six Jesse H. Neal Awards and multiple honors from the Construction Writers Association and the American Society of Business Publication Editors.

Email: dbarista@sgcmail.com

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