The Weekly is STREAMING now. Join us at HorizonTV

4 networking strategies to grow your business

Follow these networking strategies to grow your architectural business with the work that you want.

Sponsored content
January 03, 2018 |
Steven Burns

Managing an architectural business can be a balancing act. It’s essential to have enough work coming in the door, yet it is also important to work on projects that are engaging. Follow these networking strategies to grow your architectural business with the work that you want.


Create a Rich Company Culture

It is important to create brand ambassadors within your firm. When your architects interact with people from other companies, it’s helpful for them to understand your firm’s vision and to be comfortable speaking about it. In order to get to this point, you should ensure that you have a healthy company culture and that your employees are enthusiastic about it.


Embrace Speaking Opportunities

Speaking engagements are a great way to reach many people at once and interact with new audiences, with a minimal investment of your firm’s time. You never know who might be in the audience. Encourage audience engagement at the end and make yourself as approachable as possible. It’s also a great way to leverage other marketing and communications efforts by encouraging people to follow you on social media platforms or via an e-newsletter.


Expand Your Presence Online

Publishing online content is one of the fastest ways to grow your digital audience. Instagram is a great way to captivate fans with visual appeal. Post pictures of your projects and work by other architects that you admire. Create a blog on your website to acquaint visitors with your firm and help with search engine optimization. Consider using LinkedIn to remotely network with professionals in a similar line of business. Periodic e-newsletters are also a great way to stay in touch with existing contacts.


Collaborate with Colleagues

Do you know of architectural firms with complementary expertise? It is easy to think of other architects as competition, but they can be sources of useful information and even opportunities to collaborate. Joining forces with another firm for a project can help strengthen a project proposal and create learning opportunities.

To help streamline your business operations and create more time for networking, it is essential to have business management solutions that fulfill the unique needs of architectural firms. A cloud-based project accounting software like BQE Core dramatically simplifies billing, accounting, business intelligence, and project management tasks. With Core, you’ll have the free time and the insights necessary to take your firm to the next level.

Steven Burns | The Business Behind Design

Steven Burns, FAIA spent 14 years managing the firm Burns + Beyerl Architects, and during that time the firm’s earnings grew at an average rate of 24% per year. After founding his own software company, Steve took his management expertise to BQE Software, where he is refining their business strategy and product development for the company’s groundbreaking project accounting solution, BQE Core.

Related Blogs

June 15, 2018 | AEC Tech | The Business Behind Design

Helpful tips for managing projects more effectively

May 08, 2018 | Building Team | The Business Behind Design

Ways to increase productivity and revenue, while providing a supportive workplace environment

April 03, 2018 | AEC Tech | The Business Behind Design

We've all heard that data is important, but what role does it really play in your business?

March 28, 2018 | Building Team | The Business Behind Design

Here are six strategies to keep your projects on or even under budget.

February 01, 2018 | The Business Behind Design

Simple changes to your daily habits can help increase efficiency and profits.

December 28, 2017 | The Business Behind Design

While standard financial accounting is essential for the health of your business, project accounting helps...

December 12, 2017 | Building Team | The Business Behind Design

The most cited issues are communication breakdowns, inadequate fees for the work provided, and unrealistic...

November 30, 2017 | The Business Behind Design

There are techniques you can use with your invoices that both highlight your firm’s value and make the proc...

November 16, 2017 | Architects | The Business Behind Design

Many small AEC firms don’t feel they have the time to focus and create clear marketing messages.

Overlay Init

Your card will be charged: 0