The Big Idea

Every good architecture project has a concept. Every. Single. One. This is the big idea that you will build your entire project around. If you look at your project and can’t recognize it, you need to keep working until you’ve developed one... at least, that’s our premise. In Episode 96 of the Life of an Architect podcast, Bob Borson, FAIA, and Andrew Hawkins, AIA, discuss what they mean by "The Big Idea" and offer examples of what it could look like on your projects. 

Special thanks to our sponsor Petersen, which manufactures PAC-CLAD architectural metal cladding systems. Petersen’s products include wall and roof systems in both steel and aluminum. PAC-CLAD systems are available nationwide in 46 standard Kynar-based PVDF colors. Visit pac-clad.com to learn more.